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Company is on Marriott International and how they market to consumers on the internet - Term Paper Example

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Marriot international is a leading lodging organization with several hotels in more that 73 countries across the world, the headquarters is in New York. The company is a destination marketing organization where they seek to attract more guests to their facilities across the…
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Company is on Marriott International and how they market to consumers on the internet
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Download file to see previous pages Marriott International website has been professionally designed. The web site has been decorated beautiful pictures of tourists enjoying themselves at the hotel. Customers can immediately identify the destination that suit their tastes and preferences by looking at the pictures displayed. The website links and menus have been well organized into Marriot hotel brands, careers, travel agents, group partners, shopMarriot, affiliates and mobile and many more colorful and attractive links. In addition, the writings on the website are visible, they have been written using visible fonts and designs that are attractive to customers (Marriot, 2012).
Customers can access the website through the facebook sign up and login link. Marriott International is also available through twitter. Customers can email or ask a question to the Marriott International customer service through the website. Further, the website gives opportunity to customers to book accommodation online. Customers can by book accommodation through PayPal, MasterCard and visa by placing their orders online; they can also view the status of their order by entering their email and a confirmation number (Marriot, 2012).
Marriot international has recently unveiled internet distribution and growth strategies aimed at reaching several tourists as possible. The company has put in place measures to ensure that customers get the best room price when they use their website for reservations. Internet marketing is instrumental to the company because it ensures that 8 percent of the total room nights are sold (Maandag, 2008).
The site creates a positive customer experience since they can get attractive discounts. Tourists are able to get 40% off fall travel when they book early. Tourists can also locate hotels in various cities around the world; this is possible through the “find hotel” interface in the website. Further, the company has introduced ...Download file to see next pagesRead More
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