StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Strategic Management Analysis: Marriott International - Essay Example

Comments (0) Cite this document
Summary
The author of the paper gives a detailed information about Marriott company, makes product life cycle analysis and five forces and BCG Matrix analyses, describes strategic management strategies and market presence, and implications for Marriott International…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.1% of users find it useful
Strategic Management Analysis: Marriott International
Read TextPreview

Extract of sample "Strategic Management Analysis: Marriott International"

Download file to see previous pages In 1995, to further diversify the business portfolio, Marriott International acquired a 49 percent stake in the Ritz-Carleton Hotel Company, providing a new brand experience that included upscale lodging properties catering to higher-class consumers. This investment ultimately led to the development of a variety of very profitable timeshare properties, now giving Marriott International an annual profit of approximately 12 billion USD (Marriott International 2011).
The highly-diversified business model that now consists of over 1300 lodging properties is able to build on long-standing brand recognition and brand personality to ensure longevity and gain profitability in a very mature market. In this particular industry, there is a considerable strategic emphasis that must be placed on competitive marketing promotions in order to differentiate the hospitality brand from other food and lodging competitors in multiple international markets. Thus, in order to fully understand the strengths and weaknesses of Marriott and also the company’s strategic focus, it is necessary to focus on brand-building and use of brand equity as significant strategic objectives. Marriott operates in highly competitive markets domestically and internationally where the main focus is the establishment of customer relationship management, engaging in activities that retain current customers and improve customer loyalty (Buttle 2005).
It is significantly difficult for Marriott (and competition) to successfully differentiate their hospitality brands in order to maintain a competitive edge and also instill a sense of loyalty in key market segments. The markets in which Marriott operates are saturated with competition, in the United States where smaller and less-expensive competition is ever-present in certain market regions. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Management Analysis: Marriott International Essay - 25”, n.d.)
Strategic Management Analysis: Marriott International Essay - 25. Retrieved from https://studentshare.org/management/1606425-strategic-management
(Strategic Management Analysis: Marriott International Essay - 25)
Strategic Management Analysis: Marriott International Essay - 25. https://studentshare.org/management/1606425-strategic-management.
“Strategic Management Analysis: Marriott International Essay - 25”, n.d. https://studentshare.org/management/1606425-strategic-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic Management Analysis: Marriott International

Leadership Assessment: Marriott International -Arne Sorenson versus Bill Marriott

...? Leadership Assessment of the of the Table of Contents Table of Contents 2 Introduction 3 Comparison of the leadership style between Bill Marriott and Arne Sorenson 3 2. Organizational Structure and Culture of Marriott International 4 Organizational Structure 4 Culture 4 3. Evaluation of the performances of the selected leaders 4 4. Best practices by the organizational leaders to motivate the employees 5 5. Challenges faced by the leaders while managing diversity 6 6. Recommendation of an effective business strategy 6 References 7 Introduction The project deals with the assessment of the leadership style of the organizational leaders which helps in the success of an...
6 Pages(1500 words)Research Paper

Marriott Hotel

On travel and tourism competitive index for 2013, UK stands on the leading 5th rank among 140 countries (Blanke and Chiesa, 2013). All these provide opportunity to Marriott to continuously grow and expand in UK. . ECONOMICAL Recession in the UK economy had affected the purchasing power of people and it had a negative impact on the tourism industry as well. The recovery has started but customers are still on hold due to the inflationary pressures unemployment due to Euro zone crises (Ernst & Young, 2012). The Travel and Tourism index of 140 countries rank UK on 10th position for business environment while natural resources availability that is critical for this industry is immensely attractive and ranks on third place (Blanke and C...
10 Pages(2500 words)Essay

Integrative Learning: Marriott International

...?Integrative Learning: Marriott International By Table of Contents 3 Introduction and Background 4 LeanManagement 4 Resource Scheduling 7 Benchmarking 8 Brainstorming 10 Balanced Scorecard 11 Controlling Service Quality 13 Global Trends 14 Innovativeness 16 Conclusion 18 Bibliography 19 Abstract Marriott International is a property services firm with a global presence and a long history of delivering exemplary services. However, given the growth in globalization, the recent economic uncertainties globally, and the growth in competition, this research report examines a number of quality management concepts that can be applied to Marriott...
17 Pages(4250 words)Research Paper

Hospitality Industry. Marriott International, Inc

...as per Whittington are three fold, innovation, corporate linked strategies of diversification, integration and acquisition and internationalisation. Innovation can be adopted in a varied manner, be it of product, process, organisation or management. (Whittington: 1992). Diversification can be horizontal or siloed. Related diversification is carried out more easily as the management has good knowledge and understanding of the current state of business and can build on its core competencies. (Whittington: 1992). With high pressure for global integration and low need for local responsiveness, a firm as Marriott hotels can adopt a global strategy with standardised offerings. (Whittington:...
9 Pages(2250 words)Assignment

Marriott International

...their corresponding strategies. It should be noted that the company tries to occupy different positions on the mind of each customer through its different product lines. After looking at its different positioning strategy, this paper will identify the strategic issues or risks faced by the organization. Lastly, it will also offer recommendations based on the conducted analysis. 2.0 Product Line and Positioning Marriott International offers an extensive array of accommodation products and services. The company's products range from affordable to luxurious lodging. It can be deduced that the company provides customers with the most basic accommodation packages at lower...
3 Pages(750 words)Essay

Marriott Hotels International

.... He idea is to help them secure meaningful employment after they pass out from their academic institutions. (Marriott on the Move, June 2007) The National Urban League, Naval Academy Endowment Trust, National Geographic Society, World Travel & Tourism Council are some of the other organizations where the company has engaged itself with. Following to the hands-on approach the structure is defined accordingly, that is, functional departmentalization and unity of command. (Daugherty, Croft, Marquart, Balzar and Sheldon, n.d.) In the later principle, a single person has to report to one manager only. This way the chairman of Marriott International has been able to promote...
6 Pages(1500 words)Essay

Quality Management - Marriott International Hotel

...(BSiGroup, 2010). This stage of the Marriott International Hotels business project will be based upon the superior quality which guarantees the entire stages of the project and major analysis of the new and innovative deployments. In this regard key jobs will be about the evaluation of the quality concerning the latest bedding and their setup standards. This will definitely assure an improved and superior quality management plus useful project completion. No doubt, Quality is vital to each and every project and particularly for business activities and functions. For an enhanced business support and successful project completion we must have to ensure project quality....
5 Pages(1250 words)Case Study

International Strategic Supply Management

...International Strategic Supply Management “How would companies use the strategic management process to attain distinctive competitive advantage over their competitors?” Introduction: Managers influence all phases of modern organizations. All organizations exist for certain purpose or goals; initially the role of managers is to guide organizations towards goal achievement. Managers are responsible for utilizing and combining company’s resources and guide the organization to attain its goals. Managers have to guide organizations towards goal accomplishment by assigning work to members...
7 Pages(1750 words)Term Paper

STRATEGIC MANAGEMENT ANALYSIS

...STRATEGIC MANAGEMENT Table of Contents Table of Contents 2 3 Introduction 4 Marriott has been successful in becoming a global leader by creating a brand name for itself world wide through its planned business strategy, loyal customers and above all, the pillar of success for any organization i.e. the employees. Marriott has been listed among the most respected global firms numerous times; it can continue to sustain excellence by adopting updated and advanced growth strategies as required in today’s highly competitive commercial environment. The paper would initially cover the overview of the company, its vision and objectives for future. In this paper, we would analyze...
12 Pages(3000 words)Essay

Marriott Analysis Assessment

...Marriott Analysis Assessment Diversity is a common concept in the modern business environment and it is used to refer to the ability of a company to incorporate different aspects from varying genres to achieve the success or rather the goals of the organization. The article offers clear insight on the issue by going through some of the most common organizations in the 21st century and offering details as to how this is subdivided in the organization. This assists in that it helps the reader understand the extent that diversity and segregation has gone. Companies such as TD Bank and Kraft Foods Group have received a positive reputation where they are said to possess diversity in its employees. However,...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategic Management Analysis: Marriott International for FREE!

Contact Us