Strategic Management and Leadership Decision Making - Essay Example

ALDI and Amazon Grocery have considered these entities to establish the strategies witnessed in the market share needed to attract consumers. The Amazon strategy has been based on serving the consumers using the online marketing strategy and focuses on the busy consumers with minimal time to analyze the products stocked in prices and quality.

            ALDI opted for conservative methods to offer better quality and reduced prices. The strategy is presented to hold numerous benefits in expansion and retention of an increased market share. Furthermore, ALDI utilizes cheaper measures in advertising as compared to Amazon that spends the majority of its finances on marketing. This places ALDI in a paramount position to expand and increase profits with increased income and reduced expenditure, especially in marketing (Stubblefield, 2006).

Part Two

The post critics on the shopping trends of consumers and the focus placed on the comparison of Aldi and Amazon. The German Aldi stores stock mostly their products and offer lower cart value at $0.25. The company saves money by failing to accept credit cards. This includes the increased purchase of cheap products to generate revenue. Amazon offers value in products through online stores. This generates easier measures in shopping to offer convenient sopping measures.