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Market of alcoholic and non alcoholic products

Market of alcoholic and non alcoholic products - Research Paper Example

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This essay describes market of alcoholic and non-alcoholic products.However, in order to understand the soft drinks industry, it is essential to understand the beverage industry as a whole. The beverage industry is considered as one of the most competitive industries…

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Market of alcoholic and non alcoholic products

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Subject: Marketing
Type: Research Paper
Level: Ph.D.
Pages: 3 (750 words)
Downloads: 3
Author: ohahn

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Hence products with low sugar carbonated beverages and health drinks will help the industry to witness quick survival.In order to survive in this marketplace, Pepsi must consider the recent market trends that will shape the performance in the forthcoming years. The marketing mix of Pepsi is described below:-Product: The products of Pepsi contain all the similar ingredients that are also found in other soft drinks. It includes carbonated water, caffeine, phosphoric acid and other required elements.

The major brands of Pepsi are Mirinda, Mountain dew, Slice, Pepsi Max, Pepsi etc. All the mentioned products are available in different quantities. Price: Pepsi prices its product according to the price of the competition. In other words, the company undertakes competitive pricing. The company is also very flexible in case of their pricing. It can readily decrease the price when needed. Though price lowering helps the company to attract customers but covering up the cost of production will take time.

Place: Pepsi has a worldwide presence. In order to enter a new country, it either merges with a company or looks for a partner. The company mainly distributes by retailing. It has distributors appointed at various places for distribution purposes. Promotion: The Company mainly promotes its product through television advertisement. Nowadays Pepsi has appointed brand ambassadors in many countries in order to connect with the target audience with ease. However, the company mostly promotes by sponsoring cricketing events.

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