Poland's Place in the EU, Prospects for the Alcohol Industry Development in Poland, and Polish Attractiveness for Foreign Investors - Assignment Example

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The assignment "Poland's Place in the EU, Prospects for the Alcohol Industry Development in Poland, and Polish Attractiveness for Foreign Investors" evaluates the market entry strategy factors needed to be considered by the new market players to manage the emerging market effectively. …
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Polands Place in the EU, Prospects for the Alcohol Industry Development in Poland, and Polish Attractiveness for Foreign Investors
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Extract of sample "Poland's Place in the EU, Prospects for the Alcohol Industry Development in Poland, and Polish Attractiveness for Foreign Investors"

Download file to see previous pages On the first day of Poland’s EU membership, important changes took place on the borders with other EU states, as goods and services not subject to excise tax will now be freely transported within the EU. In this period of political, social and economic transition in Poland, vast changes in the level and structure of many food products consumption, including alcoholic beverages, were noted. The estimated annual consumption of alcoholic beverages in Poland reached the level of 6, 5 – 6,9 liters of pure alcohol per capita, which places Poland in the 5th or 6th position among the European countries, after France, Portugal, Spain, and Germany. There was a rising tendency in the consumption of strong alcoholic beverages until the end of the 1980s; in mid-1990s this trend was reversed. Since then the demand for vodka has been decreasing, whereas the demand for beer and wine has been growing.
“Alcohol is often characterized as unconditionally negative in the context of poverty." (“Poverty and Alcohol” – an article by Yoon Hui Kim, 2004). Yet, the same author agrees that arguments have been made for both the benefits and disadvantages of alcohol production and consumption - as an industry, alcohol production has been argued to spur economic growth and alleviate poverty, while as a commodity it has been criticized for exacerbating the conditions of impoverishment. Consequently, for poor people alcohol can have both positive and negative repercussions on economic, political, social, and health factors. Alcohol consumption can act as a financial drain for indigent households by diverting limited funds from expenditures on food, healthcare, and education.
White spirits and in particular, vodka, have been on the increase since 1999. Much of the growth has been inspired by younger adults, who are either supplementing or bypassing altogether, beer and wine, in preference. ...Download file to see next pagesRead More
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