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It will start a new delta.com platform in 2012, which it expects to produce additional purchases of tickets (Delta, 2011, p.7). It will also change its “distribution from a commodity approach to a differentiated and merchandised approach” (Delta, 2011, p.7). It believes that new merchandising initiatives that it is implementing, chiefly through delta.com, will produce additional revenue opportunities and enhance the purchasing experience of customers (Delta, 2011, p.7). Its main goal is to provide customers with opportunities to buy what they value, like “first class upgrades, economy comfort seating, WiFi access and
SkyClub passes” (Delta, 2011, p.7). Delta also aims to reach amplified traffic on delta.com through a mixture of advertising revenue and transactions of third party products and services such as car rentals, hotels, and trip insurance (Delta, 2011, p.7). Its net income for 2011 was $854 million, which is $261 million higher than 2010 (Delta, 2011, p.27).
US Airways Group is a holding company whose main business activity is operating a major network air carrier through its 100%- owned subsidiaries “US Airways, Piedmont Airlines, Inc. ("Piedmont"), PSA Airlines, Inc. ("PSA"), Material Services Company, Inc.
("MSC") and Airways Assurance Limited ("AAL")” (US Airways, 2011, p.5). It operates the fifth largest airline in the United States, which is measured by domestic revenue passenger miles ("RPMs") and available seat miles ("ASMs") (US Airways, 2011, p.6). It had around 53 million passengers for its mainline flights in 2011 (US Airways, 2011, p.6). For the same year, its mainline operation provided frequently scheduled service or seasonal service at 133 airports while the US Airways Express network served 156 airports in the United States, Canada and Mexico, including 78 airports also served by our mainline operation (US Airways, 2011, p.6). In 2011, it earned net income of $71 million, which
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United States offers an expansive market with numerous niche sub-markets which have many Americans who prefer commercial air travel mainly because of time and cost related factors. Low profit margins and stunted growth are the duplicated scenarios in the American airline industry but one notable airline, Southwest Airlines, has defeated the odds in this arena to succeed even where all the rest seem to have failed.
As a result they are expanding as the others cut back on routes, reduce their workforce and other measures to cut on cost so as to break even. It is now more evident than ever that the low cost/no frills carriers are dominating the aviation industry in many regions notably Europe and United States due to their low fares and point-to-point route strategies.
This study provides a short overview of the airline industry and the concept of hedging in the industry before focusing on Southwest Airlines approach to hedging. The performance of the airline when applying their approach to hedging, as well as the relevant literature, is used henceforth to provide a rationale for fuel price hedging by Southwest Airlines.
In an article of CAPA Centre for Aviation, IATA forecasted a decrease in the airline industry to $3 billion from the previous $7.9 billion in 2012 (“IATA Forecasts Industry,” 2012). Successive oil price increase over the years affected such forecast as one of industries with poor performance based from the Fortune Global 500 (Heracleous & Wirtz, 2009).
This research paper focuses mostly on LAN Airlines, that is one of the dominant passenger airlines in Latin America and is also prominently known for the cargo services in the same region. The researcher presents a talent management analysis inside the company to be successful in a hyper competitive and increasingly complex global economy.
After pushing the cost of production of goods and services to the limits, companies tried to find ways and means to cut down the procurement costs. Cathay Pacific too tried towards this end. E-procurement, in simple terms, is stated to be 'Buy the right commodity at the right time from the right people'.
However, in the present scenario, the latter group, led by the vibrant Southwest airlines has provided some relief to shareholders by posting an uninterrupted profit for the 36th consecutive year (Jody
The company has expanded to deals in a range of body lotions and beauty products.
AzzedineAlaia: It is a Paris-based fashion beauty shop that specializes in clothing and accessories. Among these products include AzzedineAlaia shoes, shirts, blouses, jackets, dresses,
The author of the paper comments on the services provided by Smart Airlines. Namely, it is mentioned that Smart Airlines will be a national carrier whose mission is to connect the United States and the rest of the globe. Besides, the middle-sized carrier will operate with profit while utilizing flight safety, as well as customer satisfaction with the quality of services.
19 Pages(4750 words)Research Paper
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