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The Aspects of International Marketing Affected TATA Motors Cars in the United States Market - Research Paper Example

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The paper studies the various aspects of international marketing which will affect TATA Motors’ cars in the US market. The study of market analysis with various aspects, such as general information of the US market, cultural analysis of the US consumers, has been focused upon through this paper…
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The Aspects of International Marketing Affected TATA Motors Cars in the United States Market
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Download file to see previous pages The concept of international marketing involves the trade activities conducted within overseas countries. The marketing process in this present business scenario has engaged to be more competitive due to the emergence of the interdependent global economy. Due to globalization, the global economy can be characterized by means of incessant financial flow, faster communication as well as transportation facilities which signify efficient opportunities along with challenges in terms of dealing with products or services of any organization. The process of international marketing possesses the extension part of trading procedures that have been implemented in the domestic market place. The process of international marketing engages targeting of the consumers for a particular product in the international market, approaches to enter in the particular country, marketing mix strategies along with strategic business plans to compete in the international market (Onkvisit & Shaw, “International Marketing: Analysis and Strategy”).
From the perspective of American Marketing Association (AMA), international marketing is the global practice of planning and manipulating the inherent strategies of an organization along with the pricing strategies, strategies of promotion and allocation of products, services or ideas that satisfy the consumers along with the organization goals (Onkvisit & Shaw, “International Marketing: Analysis and Strategy”).

In the present globalized market scenario within the automobile sector, the US car market is one of the most sought after places for international car manufacturing companies. However, the car market segment of the country has faced deficits in terms of selling units. The sales of personal cars or lightweight vehicles were previously 11% in the year 2010 and increased by 10% in the year of 2011. ...Download file to see next pagesRead More
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