Free

Marketing - Lipton Yellow Tea - Case Study Example

Comments (0) Cite this document
Summary
This paper 'Marketing - Lipton Yellow Tea" focuses on the fact that when marketing in these changing economic times, a company has to form marketing strategies that will enable or help it to maintain its credibility and be part of the consumer’s budget. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Marketing - Lipton Yellow Tea
Read TextPreview

Extract of sample "Marketing - Lipton Yellow Tea"

The Lipton company has chosen a consumer-based marketing strategy. Through this, they saw the need for dividing the market into segments according to the different geographic location, behaviour of customers and the demographic and Psychographic consumer trends (Kotler & Armstrong, 2011).
The company has divided the market into different segments by geographic location where each segment is determined using the geographic location of the market. This is done by looking at the nation, region, parish, city, province, and neighbourhood where the segment is located. The company has also divided the market by using demographic segmentation where it has determined the market groups using factors such as the age of the consumers, the gender, family life cycle and size, consumer’s income, and other factors that touch on the demographic details (Kotler & Armstrong, 2011).
The company has thus employed the use of multiple segmentation bases where the market has been divided into segments using various segmentation factors; by this, the company has identified smaller and better target groups (Kotler & Armstrong, 2011).
Lipton yellow tea, as a company targets all individuals in working groups who have the ability and willingness to purchase their products. Working groups are potential consumers of Lipton Yellow tea. The company has also employed tactics that will help it in delivering and communicating the desired position to the targeted customers in the different segments.
  Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing - Lipton Yellow Tea Case Study Example | Topics and Well Written Essays - 341 words, n.d.)
Marketing - Lipton Yellow Tea Case Study Example | Topics and Well Written Essays - 341 words. Retrieved from https://studentshare.org/marketing/1597151-marketing-research-lipton-yellow-tea
(Marketing - Lipton Yellow Tea Case Study Example | Topics and Well Written Essays - 341 Words)
Marketing - Lipton Yellow Tea Case Study Example | Topics and Well Written Essays - 341 Words. https://studentshare.org/marketing/1597151-marketing-research-lipton-yellow-tea.
“Marketing - Lipton Yellow Tea Case Study Example | Topics and Well Written Essays - 341 Words”, n.d. https://studentshare.org/marketing/1597151-marketing-research-lipton-yellow-tea.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing - Lipton Yellow Tea

Yellow Woman

...?Yellow Woman The mystery of love and the feelings related to it have always compelled humans to give it a thought if such things really exist? Is there something known as true love? Or it’s just a trick to procreate? Love has always been one of the favourite subjects of fiction writers like Leslie Marmon Silko, James Joyce and John Updike. Silko in her work Yellow Woman describes a woman ragged between reality and myth while Joyce in his work tells about a boy stuck in the clutches of romantic idealism. Yellow Woman is a character which first appeared in ‘The Man to Send Rain Clouds’ which was an anthology of Kenneth Rosen and was published in 1974. It also appeared in Silko’s...
2 Pages(500 words)Research Paper

Yellow Fever

...?Yellow fever is caused by the flavivirus (PHAC and is from the family flaviviridae (Robertson 1993). It gets the term yellow by causing yellowing of the eyes and skin related to liver damage (PHAC 2010, WHO 2011). It is a small virus that contains single-stranded RNA encapsulated by a lipid membrane (Robertson 1993) and can be rendered inactive by “lipid solvents (ether, chloroform), heat (56 degrees Celsius for 30 minutes), and ultraviolet light” (Robertson 1993, p 1, ¶ 3). It is similar to the “West Nile virus, St. Louis encephalitis virus, and Japanese encephalitis virus” (CDC 2010, section ‘Yellow fever virus transmission’). The virus is spread by mosquitoes in...
2 Pages(500 words)Essay

Yellow fever

...Yellow Fever Yellow fever is a viral hemorrhagic disease that is mosquito borne. The virus belongs to the family of flavi virus and is a positive sense single stranded RNA virus which is about 50-60 nm in diameter. Infected mosquitoes transmit the virus through its saliva and the viral replication happens in regional lymph nodes and skin. Entering through receptor-mediated endocytosis the virus synthesizes RNA in the cytoplasm and protein in the endoplasmic reticulum and virions released trough membrane of the cell. Interaction of virulence factor proteins with cellular receptors results in the dentritic cells endocytose the virions and subsequently disseminating them. Host invasion follows the infection...
2 Pages(500 words)Research Paper

A Direct Marketing Campaign for a Consumer Product

..., American Barber College, American Career College, American College of Business, American Film Institute of Crafts, American Intercontinental University, Associated Technical College, Plus twenty other colleges and universities within the Los Angeles District of California. The Lipton Green Tea (LGT) will be portrayed as having the beneficial health ingredients such as the much needed vitamins and minerals and its natural production with no preservatives, additives, and food coloring thereby eliminating the possibility of having harmful side effects will be the main theme of the marketing plan. This marketing strategy to attract a particular target audience...
8 Pages(2000 words)Essay

Gilmans The Yellow Wallpaper

...out of vengeance because his own creature disowned him. But by the end of the story, the creature feels lonely and segregated and begs Victor to create a female counterpart. He is alone in this world full of people who just judge him by his appearance (Shelley). However, most film versions show the monster just the opposite. In most of the films, the monster is portrayed as mute or inarticulate to create suspense and drama. I think most movie makers do this because if they made the creature eloquent and expressive, people would have sympathized with the creature and so the ‘evil’ nature of creature as they wish to highlight, to create thrill in the story, would be lost (Kartoffel). 3.) The central conflict in Gilman’s The...
2 Pages(500 words)Essay

Marketing Communications Plan for Wanglaoji Herbal Tea

...is dominated by five brands, Tetley, PG Tips, Lipton, Betties and Taylors and Himani. Currently, Tetley is the market leader with 27 percent share (Research and Markets, 2014). Even though Wanglaoji Herbal Tea is gaining popularity among health drinkers, the current market is still low compared to normal tea makers. 2. As a result of increasing awareness among consumers regarding health benefits and negative effects of excessive caffeine or tea, more number of established tea and coffee brands are entering into the herbal tea market, intensifying competition for...
10 Pages(2500 words)Essay

ACME Tea

...Section A Marketing Plan for ACME Tea 1 Introduction ACME Tea is a Muscat-based tea company that seeks to expand into the UK. However, the owners have no experience in international business and trade. The company offers exclusive Ceylon loose leaf teas at affordable prices under the brand name ACME Tea. The founder is a qualified tea taster and regularly visits tea plantations in Sri Lanka (Ceylon) to pick the best teas. The tea is picked and inspected personally by the founder, thereby ensuring quality tea. Tea produced under the ACME...
16 Pages(4000 words)Assignment

Yellow Rain

...SFC HALE, STANLEY PREPARED FOR SFC HUDSON, HATTIE CBRN SLC 002-15 Yellow rain is a form of attack employed during warfare, more particularly referred to the cold war era. Yellow rain is usually used interchangeably for the substances containing T-2 mycotoxin which was first evidently used in a political incident involving USA and Soviet Union (SeaGrave 1981). To be precise, The Secretary of State of USA had alleged Soviet Union of giving mycotoxin to Laos and Vietnam as part of communist agenda and insurgency wave. The yellow rain was used in a variety of ways. Eyewitness accounts of refugees state that sometimes a yellow and sticky liquid would fall off planes and also...
5 Pages(1250 words)Research Paper

Lipton Public Relation Campaign

...and other experts. But in this report we are primarily going to discuss the PR strategy of Lipton: Rethink The Drink. Ogilvy PR Company was responsible to built a new look of Lipton in the eyes of the customers thus using different PR strategies they accomplished this task (Ogilvy PR Company, 1). In the report below we are going to highlight the whole strategy, campaigns, and tools that Ogilvy used. Further we are going to critically assess their strategies and recommend some in return which could have brought more effective results. PR Campaign of LiptonLipton Hot Tea is known and famous among the elder age group and its consumption is really high...
13 Pages(3250 words)Research Paper

Marketing Communication in UK: Honest Tea

...Marketing Communication Assignment Introduction Ceris Burns International observed marketing communication to “encompass all communications between a company and all other parties. It entails all the traditional forms of promotion including advertising, sales promotion, personal selling, publicity, public relations, direct marketing and internet marketing” (Ceris Burns International, n.d.). Honestly it was the thirst of a person that introduced a new product in the US natural food stores. The person was Seth Goldman and his former professor Barry Nalebuff, and the product that was launched was ‘Honest Tea’. During 1998 the brand got officially...
13 Pages(3250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Marketing - Lipton Yellow Tea for FREE!

Contact Us