Retail marketing Critical path analysis/Gantt chart - Essay Example

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They deal in the manufacturing and assembly of servers and routers for cloud computing. The company has come to realise that one of their product lines are defective…

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Retail marketing Critical path analysis/Gantt chart

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Subject: Marketing
Type: Essay
Level: Masters
Pages: 2 (500 words)
Downloads: 6
Author: niahyatt

Extract of sample "Retail marketing Critical path analysis/Gantt chart"

Skyweb technology proposed product development Introduction, Skyweb is an information and technology equipmentmanufacturing firm that has a number of products in the market. They deal in the manufacturing and assembly of servers and routers for cloud computing. The company has come to realise that one of their product lines are defective and freezes during system overload and therefore is thinking of phasing out the defective product and serving their customers with a new product with enhanced capabilities after conducting an Ansoff matrix analysis.

The BCG and the SWOT analysis all point at a lot odd for the current product in the market therefore anew product would be suffice (McAdam, &, Leonard, 2004). Possible strategies to implementNew productBased on the new product proposal; they have a number of concerns that requires careful planning. Some of the main concerns they have is limited time, damaged reputation, budget constraint, legal conditions, and finally the company do0e not have enough workforce to help them implement any of the projected plan.

However, they have enough labour force to manufacture and assemble the required part. The project is only handled by three people from the management section of the organization due to their soft skill (Porter, 1987).Assignments/ project teamMr. Steve MDMr. Young marketing managerMr. Kim (Accountant)Mr. Holt (Marketing)Project time: The project is scheduled to run for STasksDaysStartFinishCostAssignments1Research Phase115/2/20125/16/2012$2,220.002Estimate Costs, Savings and /or Revenues105/2/20125/15/2012$2,000.

00Young (MKT) Holt MKT3Survey Potential Users35/14/20125/16/2012$100.00Young MKT4Conduct Feasibility Study25/11/20125/14/2012$120.00Kim Acc5Design Phase55/15/20125/21/2012$2,640.006Purchase Materials45/15/20125/18/2012$1,320.00Holt MKT7Develop initial Documentation35/16/20125/18/2012$1,200.00Young MKT8Develop Support Systems45/16/20125/21/2012$120.00Steve MD9Finishing Phase65/18/20125/25/2012$2,000.0010Conduct Alpha Testing35/18/20125/22/2012$1,000.00Steve MD11Conduct Beta Testing55/21/20125/25/2012$1,000.

00Holt MKT12Manufacturing Phase45/23/20125/28/2012$1,200.0013Run Performance Tests45/23/20125/28/2012$1,200.00Kim Acc14Alpha Test Phase75/23/20125/31/2012$1,200.0015Run Performance Tests75/23/20125/31/2012$1,200.00Kim Acc16Marketing Phase125/24/20126/8/2012$20,320.0017Establish Communications55/24/20125/30/2012$1,000.00Holt MKT18Evaluate Systems45/25/20125/30/2012$3,000.00Holt MKT19Implement Communications, Distribution, etc.15/28/20125/28/2012$120.00Young MKT, Kim Acc, Holt MKT20Introduce into the market25/29/20125/30/2012$15,000.

00Steve MD, Young MKT, Kim Acc, Holt MKT21Implement marketing strategies85/30/20126/8/2012$1,200.00Young MKTPossible achievement of the intended project includes:1. Increased market shareThe market share of the company is currently dwindling due to the inefficiencies of the current product in the market. Most of its customers are switching to their competitors based on the superiority of the routers offered by the competitors such as iota, sonny, Panasonic and compact2. A new market segment for their product (Tory, Hirunyawipada, &, Paswan, 2008).3. Improved customer loyalty4.

Increased market penetration5. New and innovative product tailored to meet the latest demand of the customersSatisfied customers coming back for more (repeat purchases)Conclusion Following the most possible advantages as promised by the proposed systems that makes the system worth trying out, it is highly recommended for the company to phase out the current product line of routers and replace it with very innovative product that offers value proposition to the clientsBibliography Porter, Michael (1987).

"From Competitive Advantage to Corporate Strategy". Harvard Business Review May-June (3): 43–59Rodney McAdam, Denis Leonard, (2004). Reengineering based inquiry into innovation in the front end of new product and service development processes. International Journal of Product Development -. 1, No.1 pp. 66 - 91 Tory LC, Hirunyawipada T, Paswan AK (2008). Cross-functional integration and new product success: An empirical investigation of the findings. J. Mark., 72(6): 132-146.

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