Television Commercial for Mercedes - Essay Example

Analysis of a Television Commercial: Mercedes [IDs Number Prof Introduction: Mercedes is a German brand with a strong presence worldwide. The brand caters to the elite market worldwide however it has a budget range for the mid-tier market as well. This paper would study an advertisement by Mercedes that attempts to promote the car’s performance in a unique and humorous way which is explained in the due course of this report.2. The advertisement’s message: The advertisement features a sub-urban area where a middle-aged man (35 – 45 years) is driving through the woods.

Suddenly, the grim reaper appears beside him and apologizes for he was about to take the person’s soul. Just when the camera is panned on the windscreen, there is a work-in-progress shown being carried out in the middle of the road and just when there is about to be a collision, the driver steps on the brakes and the car halts before it could collide and kill him. The driver then turns to the grim reaper and says sorry with a smirk for spoiling the plan. In the end, the ad copy says: “Senses danger and increases braking power” (Youtube.com, 2010).

The message in the advertisement is clear and concise which is clearly promoting the technology of the sensor which would increase the braking capability of the car when it senses an object or any obstruction nearby at a certain distance. The ad depicts that just because the driver owns Mercedes with the mentioned sensing technology, he could avoid the accident. Secondly, as the brand Mercedes is already established, the advertisement contains minimal branding rather, the idea of sensor brakes has been shown.

The logo appears at the end of the ad when the message is being shown (Youtube.com, 2010).3. Target Audience: From the visuals of the ad, the target audience is most likely to be men, aged between 35 and 45, who live in the sub-urban areas or have traveling routes similar to that which has been shown in the advertisement. As Mercedes is a luxury brand, the people who can afford the amenity would be the most accurate target audience as they would be the target market as well (Youtube.com, 2010; Farbey, 2002).

Besides this, the advertisement also carries a personality that suits the corporate sector in other words, the target audience of this ad, judging from the imagery which has been used, is people who are employed (Youtube.com, 2010; Farbey, 2002). Secondly, the ad shows how Mercedes could avoid a serious accident therefore the target audience of this ad would also be those people who value security and safety more than they value other attributes in a car (Youtube.com, 2010; Farbey, 2002).4. Conclusion: Not only has the idea been presented in a humorous and creative manner, but the message portrayed by the whole idea is highly impactful and is in perfect sync with the execution of the ad and the attribute of the car which Mercedes has attempted to promote.