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Marketing Essays

Result for Subject Marketing:
19930 essays
Intel as the Largest Semiconductor Chipmaker Marketing Essay
3 pages (881 words) , Download 6 , Essay
Free
Intel entered 2014 with leadership positions in important business segments, including client computing, the data center, software, embedded systems, and NAND flash memory. Intel’s corporate strategy is to be the preeminent computing solutions company that powers the worldwide digital economy.
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Marketing Focusing on the Market Research Society Marketing Essay
1 pages (345 words) , Download 26 , Essay
Free
The institution works in collaboration with the government to introduce laws that regulate the use of the data collected from various studies. In this position, MRS has offered a significant level of legal certainty in the research sector about the adoption of the regulations by businesses.
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A Strategic Approach to Internationalization Marketing Essay
9 pages (2752 words) , Download 2 , Essay
Free
Considering the entire world as a single market influences the organizations to offer standardized products to the consumers. This procedure generally restricts the organization to properly explore all the segments of the global market. Therefore, it hampers the estimated financial gain of the organizations.
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Bussiness Plan for Start-up Restaurant Marketing Dissertation
28 pages (7000 words) , Download 3 , Dissertation
This business plan is focused on a restaurant strat up named as ChopChop. Target market zone for ChopChop has been selected as Doha, Qatar. A primary analysis performed among the target market customers showed tendency towards consuming healthy food, that is why serving fresh food is a major purpose of this business.
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Building and ethical organization procedure and characteristics the case of Medicare Services Ltd Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In case of healthcare services, the difficulties seem to be various and severe as there are also standards that need to be held in order for an organization to operate successfully. According to Kabell ‘health services must be integral to the social development of communities, not merely provided from outside for passive acceptance.
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Market Accounting Process Marketing Essay
1 pages (274 words) , Download 2 , Essay
Free
Mark-to-market accounting is a process wherein the values of the assets and liabilities of a firm are measured and recorded in the company books at their market value. Usually accounting transactions are recorded at their historical costs however, accounting standards also require that certain types of assets and liabilities shall be periodically reviewed and then subsequently recorded at their actual market values.
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Brook Army Medical Center - Environment Analysis Marketing Essay
4 pages (1110 words) , Download 3 , Essay
Free
Brook Army Medical Center (BAMC) is part of the United States Army Medical Command and is situated at Fort Sam Houston in San Antonio. It contains the Army Burn Center, while at the same time being a University of Texas Health Science Center. Today, the hospital has a 450-bed JACHO accredited facility; and its size can be expanded to 653 beds in times of a catastrophe.
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Strategic Management-Case study Nike Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
A proper analysis should be made which should take into concern the other factors lying beyond the competitive arena as well as the competitors. It has been believed that apart from the competitors there are
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Library Media and Classroom Teacher Techniques Marketing Essay
1 pages (311 words) , Download 4 , Essay
Free
While at the same time testing their information literacy skills. Apart from that, the search library provides a wealth of databases, which is helpful when looking for scholarly information, as well as tutorials on the usage of these databases. The library also provides a chance for students to develop into experts in particular areas. 
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How to Write an Effective Report Marketing Research Paper
2 pages (718 words) , Download 4 , Research Paper
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In marketing research, reports are important since they communicate the conclusions and recommendations and more so because they are an important tool to convince the management that the findings are credible and justified by the results collected (Wiid & Diggines, 2010). Writing a concise and complete report requires much practice and time.
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SABIC Company Analysis Marketing Research Paper
5 pages (1372 words) , Download 4 , Research Paper
Free
The price-earnings has declined for the three years. Therefore the estimate is 11.07 for earnings per share and a reduction of 1.88 for the P/E ratio giving an estimate of 8.0. The share price has fallen by SAR 90 from highs of SAR 185 to SAR 96. However, the constant growth of revenues will show an upward trend in earnings per share and a reduction in the price-earnings ratio.
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The Concept of Selecting Target Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The selection of Apple’s target market is different from the competitors because the focus of the company is to target end users. The business plan of many organizations is based on market size, but there are companies like Apple, which realizes that people are the one who accepts or rejects any product.
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What Does Disney Do Best to Connect with Its Core Consumers Marketing Assignment
4 pages (1168 words) , Download 4 , Assignment
Free
For many years, Disney has been one of the largest companies which have many business segments. Hence, one of the business strategies that Disney used to connect to its core consumers is segmentation (Bui, 2012). Bui (2012) stated that Disney uses different types of segmentation. These are geographic, demographic, and psychographic, or better known as “multi-segment targeting” (Bui, 2012).
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Preparing the Marketing Audit for Market Entry Marketing Essay
7 pages (2580 words) , Download 2 , Essay
Free
Accenture has had significant operations in a few countries in Africa and has made business attempts in Tunisia. The Tunisian market has now become highly lucrative for businesses offering advantageous trade locations and tremendous scope for business activities. It is supporting free trade with the EU. In this scenario, the PESTEL analysis analyses the external business environment in Tunisia.
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Segmentation, Targeting & Positioning - Microsoft Marketing Essay
4 pages (1128 words) , Download 2 , Essay
Free
The gross profit of the company has also improved over the years which shows that the company is in a stable position in the industry and successful to improve its profitability position continuously. Since it has launched many new operating systems in the past few years thus its revenue and gross profit has also improved.
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The Effect of the Internet on Global Marketing Strategies Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
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The author states that the internet strengthens the attraction of products that are previously recognized around the world. Potential consumers can obtain more news about current invention and obtain their needs. The Website initiates several openings and advocates in the subsequent level of competitor brands.
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Customer Satisfaction, Market Share, and Profitability Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
customers make to the business by way of patronizing products and services acts as one of the largest means of revenue and thus profits for the business (Campbell, Whitehead and Finkelstein, 2009). Trompenaars (2013) has actually noted that customer participation through their
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Ethics of Marketing - Standards and Principles Tied with Suitable Conduct in the Market Marketing Essay
12 pages (3238 words) , Download 4 , Essay
Free
Ethics is a vital factor in the field of corporate governance, which has a considerable impact on the performance of an organization. The factor can be related in two distinct ways through ethical assumptions and values that maintain a particular regime of corporate governance. The second theory is evident in methods used by organizations to manage their ethical performances.
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Differences between International Marketing and Domestic Marketing Marketing Essay
1 pages (485 words) , Download 2 , Essay
Free
Domestic marketing depicts marketing activities that are limited to the governmental boundaries of a country. Companies that engage in this type of business only target selling their products within the country. International marketing is marketing carried out across international borders. International marketing involves the use of extensions from the home country of a company.
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Consumer Trends of Drug against Headaches and Pains of the Body Parts Marketing Essay
7 pages (2068 words) , Download 3 , Essay
Free
The marketing technique would promote the gradual customer or consumer market attraction, and the effective customer persuasion to purchase Advil painkillers over other major competitors in the market, such as Tylenol. The latter would lead to the gradual production and financial growth of the Advil pharmaceutical industry.
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Marketing for Samsung Galaxy S Series Marketing Coursework
10 pages (2525 words) , Download 3 , Coursework
Free
Samsung has set goals to attain by the year 2020 and it is reflected in its vision statement ‘Inspire the world, create the future.’ Taking a focus on its key strength: creative solutions, new technologies, and innovative products. In order for Samsung to reach its $400 billion revenue goal by the year 2020, there are three strategic moves that must come into play.
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The Role of Marketing Communication for Business Marketing Essay
9 pages (2382 words) , Download 2 , Essay
Free
A lot of people think that marketing is just about advertising and sales. In every business, marketing plays a very important role as it is everything a company does to get customers and keep a relationship as long as possible with them. It includes every activity a company does with buying and selling of goods and services to consumers.
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Future Recommendations for Pedal Forwards Google Campaign Marketing Essay
2 pages (559 words) , Download 3 , Essay
Free
There are several ways that Pedal Forward's Google+ campaign can gain better traction and visibility among potential fans, and that includes basic networking with sites that engage fans with similar interests. That can mean including as many pages that are relevant to biking and to the use of environment-friendly materials for different products and services to Pedal Forward's circle.
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The Latest Survey of Binge Drinking Marketing Essay
8 pages (2817 words) , Download 2 , Essay
Free
The hard copies are filled with reference numbers and kept safely for future use or reanalysis. Data analysis is done by use of SPSS and Microsoft office excel. The quantitative data is presented and displayed by use of graphical representation in the form of tables, bar graphs and pie-charts and qualitative data in narrative form.
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Strategic Marketing Planning: Process & Example Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Target Market; an example of the target market would be marketing the products to a specific group of clients i.e. children aged between 7-15 years owing to the fact that it is an active and playful age group. Marketing Channels; this would involve issues such
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Industry Analysis of Kuwait Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
People of Kuwait treasure good health which is why they seek solutions like therapists and exercise to avert obesity conditions. This will offer organic food a chance in the market since it is inherently healthy without obesity effects. The growth and spread of information media are seen to be part of the culture of globalization.
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Purpose and Principles of Branding and Positioning Marketing Assignment
1 pages (540 words) , Download 4 , Assignment
Free
In modern marketing, companies have a high level of competition in order to gain new market shares and maintain their existing market shares. In order to make sure that this is a success, branding has become very crucial. This ensures that companies, products, and services can be differentiated from those of competitors (Pride, pg. 291).
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Real-Time Content Marketing and Digital Marketing Marketing Essay
6 pages (1655 words) , Download 2 , Essay
Free
As marketing channels increase, the key lies in engaging continuously with automated, mobile, and social marketing. B2B marketers should persevere when initial digital marketing attempts fail. Creating successful digital marketing requires identification of what the marketer wants to make, finding the right recipe, collecting the different ingredients, making digital marketing.
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International Advertising Campaign - Illustration Using Cisco Systems Inc Marketing Research Paper
6 pages (1693 words) , Download 2 , Research Paper
Free
The product line associated with the organization includes the likes of remote access devices, switches, routers as well as internet service devices among others. The company has been engaging in constant innovation in order to improve its global competitive position. The Viking project that was aimed at implementing the high-end router is one of the endeavors that have helped Cisco attain such a state.
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The Impact of Congruency of Ambient Scent on Static Advertising Recall Marketing Article
1 pages (496 words) , Download 3 , Article
Free
The use of scents to capture the attention of the consumer in the corporate sector dates back to the 1990s. The approach sprouted from the decreased sales in Royce as a result of embracing modern technology by the manufacturer, which altered the original scent of a Rolls Royce vehicle. Various industries appreciated the use of scents than on.
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The Gum Chewing Behavior of the Participants with a Focus on Extra Gum Marketing Assignment
2 pages (661 words) , Download 2 , Assignment
Free
Chewing gum has become a popular exercise for the young as well as the old. The choice of the gum to chew is, however, dependent on several factors including the type of gum and the marketing characteristics. The purpose of this focus group is to identify and evaluate the gum chewing behavior of the participants with a specific focus on Extra Gum.
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International Marketing: Coca Cola Company Marketing Essay
10 pages (2925 words) , Download 2 , Essay
Free
According to the American Marketing Association, the concept of international marketing can be defined as the process of planning and implementing the products, price, place, and promotion of goods and services and exchange of such goods and services among two or more international entities in order to satisfy organizational objectives (Arnold, 2003).
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Jaguar Land Rover Organisation Marketing Essay
9 pages (2749 words) , Download 4 , Essay
Free
In the third segment, a set of questions developed so that a brief idea can be generated on the perception of the UK-based customers regarding the Jaguar Land Rover cars can be obtained. Finally, in the fourth question, one suitable data collection approach is selected. In the current study, an online questionnaire survey is selected to gather the data.
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Marketing Strategy for Sainsburys Marketing Essay
6 pages (1618 words) , Download 3 , Essay
Free
Sainsbury’s is the third-largest grocery chain in the U.K after Tesco and Asda. It is indicated that Asda outdid Sainsbury’s in large after it acquired Netto. The U.K has recently registered a change in the shopping habits of grocery consumers. Many of the consumers are now preferring online shopping and discount chains as opposed to supermarkets.
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Marketing strategy of Starbucks Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Starbucks’ main aim is to establish loyal customers as well as reducing brand switching by providing various products and better coffees regularly. Utilizing the combined push-pull strategy, Starbucks mostly depends on promotions, advertising, internal marketing, personal selling, and public relations.
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A Marketing Concept Marketing Case Study
8 pages (2227 words) , Download 3 , Case Study
Free
With these, we fathom that marketing aims not only to sell the product before it is even produced at the manufacturer’s end but also make sure that there are repeated purchases on the part of the customer who is a part of the target audience so to speak. Marketing, in essence, is a game plan for the strategic and tactical basis of the products.
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Burger King and Innovation Marketing Essay
57 pages (12000 words) , Download 3 , Essay
Through this paper, the researcher intends to gather as much information as possible regarding the innovative strategies implemented by a popular company such as Burger King, and how it has helped improve the company’s business performance, if it has at all. He identifies the different innovative strategies that Burger King has attempted to adopt.
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Aggressively Marketed Maternity Care Program at Norton Childrens Hospital Marketing Research Paper
18 pages (4528 words) , Download 2 , Research Paper
Free
The health care industry has undergone massive changes and has stimulated fierce competition among the industry players. Companies have recognized the importance of marketing research since a new trend was developed when Medicare started reimbursing hospitals byways of Diagnose Related Illness (DRG’s).
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Cold War Fifties & Advertisements Marketing Essay
9 pages (2288 words) , Download 3 , Essay
Free
The above points indicate that the 1950s Cold War advertisements served to fuel the tension between the US and communism and the USSR.  The more that people watched these ads, the more they supported the Cold War, and the more that they developed negative feelings for communism and the USSR.  Some images may range from the most subtle to the most blatant, but they still serve the purpose of the US propaganda against communism and the Cold War.
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Petro-Canada's Total Compensation Strategy and Program Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
For this purpose it analyses the compensation structure and package of Applications Analyst I who belongs to the Department of Information Systems. However, the report analyses the above compensation structure before
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Case Study No. 1, McDonalds Senior Restaurant (p. 648) Marketing Case Study
1 pages (250 words) , Download 97 , Case Study
Free
Market Penetration would allow the organization to explore different target market, a target market that is coming to McDonald’s without any promotional activity. The image
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Forecasting as a Tool Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
Good judgment, intuition, and an awareness of how the economy is doing might give the management an idea of what is likely to take place in the future. Nonetheless, it is not easy to change a belief concerning the future into a useful and precise number. Forecasting techniques can assist in estimating various aspects of a company's operation.
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What Makes a Package Perfect Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The food recipes are indigenous and have a natural taste that makes them suitable for family consumption. Hotel and transport services are also available online, making them easy to access and make advance bookings. The package is also fairly priced compared to the average market price of its products.
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Promotion & Price Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
The information required by potential customers is related to the services offered by the business as well as its exact geographical location so that it can be easier for them to physically visit it. Communication
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Application Stores of Google and Apple Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Apple application stores are better when compared to those Google mainly because they offer a wide variety of choices when it comes to downloading different products from the internet. Profoundly, Apple application stores have a large capacity for usage. The year 2010 witnessed store download of about 3 billion apps.
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The Role of Marketing Communication to Increase Brand Loyalty: Waitrose Marketing Research Proposal
6 pages (1970 words) , Download 4 , Research Proposal
Free
The results from their study indicate a positive relationship between marketing communication and brand equity and offer strong support for the measures of perceived quality and brand loyalty. In fact, it was observed that there are several precursors to brand equity, namely brand awareness, brand image, and brand awareness.
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Discussion questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
For example, they offer travel discounts and implements activities that cut price on load factors. Virgin Group Limited was incorporated by Sir Richard Branson in
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New Service Ideas ( based upon changing Consumers and Markets) Marketing Article
2 pages (500 words) , Download 2 , Article
Free
These can be articles on the growing changing family structure, values (multiculturalism, materialism) or demographics (aging consumers, growth in Hispanics, etc) or a significant marketplace trend
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Ethical issues in Packaging Practices Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
It is true that in spite of some regulation upon the need for proper labeling on the package etc, producers are often successful in finding a loophole in the mandates of governmental agencies and engage in unethical practices which misguide consumers. The sole way to tackle the wide spread problem of unethical practices in packaging is to revise the rules and regulation of the packaging industries and monitor the working of the industries strictly.
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Ethical Dilemma in Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The companies involved were Apple Inc. and Samsung electronics Co. The main argument was involving the marketing and sales of galaxy 10.1 tablets (Schneider 2). The bid was to eliminate the device out of
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