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Marketing Essays

Result for Subject Marketing:
19895 essays
Burger King and Innovation Marketing Essay
57 pages (12000 words) , Download 3 , Essay
Through this paper, the researcher intends to gather as much information as possible regarding the innovative strategies implemented by a popular company such as Burger King, and how it has helped improve the company’s business performance, if it has at all. He identifies the different innovative strategies that Burger King has attempted to adopt.
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Aggressively Marketed Maternity Care Program at Norton Childrens Hospital Marketing Research Paper
18 pages (4528 words) , Download 2 , Research Paper
Free
The health care industry has undergone massive changes and has stimulated fierce competition among the industry players. Companies have recognized the importance of marketing research since a new trend was developed when Medicare started reimbursing hospitals byways of Diagnose Related Illness (DRG’s).
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Cold War Fifties & Advertisements Marketing Essay
9 pages (2288 words) , Download 3 , Essay
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The above points indicate that the 1950s Cold War advertisements served to fuel the tension between the US and communism and the USSR.  The more that people watched these ads, the more they supported the Cold War, and the more that they developed negative feelings for communism and the USSR.  Some images may range from the most subtle to the most blatant, but they still serve the purpose of the US propaganda against communism and the Cold War.
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Petro-Canada's Total Compensation Strategy and Program Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
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For this purpose it analyses the compensation structure and package of Applications Analyst I who belongs to the Department of Information Systems. However, the report analyses the above compensation structure before
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Case Study No. 1, McDonalds Senior Restaurant (p. 648) Marketing Case Study
1 pages (250 words) , Download 96 , Case Study
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Market Penetration would allow the organization to explore different target market, a target market that is coming to McDonald’s without any promotional activity. The image
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Forecasting as a Tool Marketing Essay
1 pages (250 words) , Download 6 , Essay
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Good judgment, intuition, and an awareness of how the economy is doing might give the management an idea of what is likely to take place in the future. Nonetheless, it is not easy to change a belief concerning the future into a useful and precise number. Forecasting techniques can assist in estimating various aspects of a company's operation.
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What Makes a Package Perfect Marketing Essay
3 pages (750 words) , Download 3 , Essay
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The food recipes are indigenous and have a natural taste that makes them suitable for family consumption. Hotel and transport services are also available online, making them easy to access and make advance bookings. The package is also fairly priced compared to the average market price of its products.
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Promotion & Price Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
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The information required by potential customers is related to the services offered by the business as well as its exact geographical location so that it can be easier for them to physically visit it. Communication
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Application Stores of Google and Apple Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
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Apple application stores are better when compared to those Google mainly because they offer a wide variety of choices when it comes to downloading different products from the internet. Profoundly, Apple application stores have a large capacity for usage. The year 2010 witnessed store download of about 3 billion apps.
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The Role of Marketing Communication to Increase Brand Loyalty: Waitrose Marketing Research Proposal
6 pages (1970 words) , Download 4 , Research Proposal
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The results from their study indicate a positive relationship between marketing communication and brand equity and offer strong support for the measures of perceived quality and brand loyalty. In fact, it was observed that there are several precursors to brand equity, namely brand awareness, brand image, and brand awareness.
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Discussion questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
For example, they offer travel discounts and implements activities that cut price on load factors. Virgin Group Limited was incorporated by Sir Richard Branson in
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New Service Ideas ( based upon changing Consumers and Markets) Marketing Article
2 pages (500 words) , Download 2 , Article
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These can be articles on the growing changing family structure, values (multiculturalism, materialism) or demographics (aging consumers, growth in Hispanics, etc) or a significant marketplace trend
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Ethical issues in Packaging Practices Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
It is true that in spite of some regulation upon the need for proper labeling on the package etc, producers are often successful in finding a loophole in the mandates of governmental agencies and engage in unethical practices which misguide consumers. The sole way to tackle the wide spread problem of unethical practices in packaging is to revise the rules and regulation of the packaging industries and monitor the working of the industries strictly.
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Ethical Dilemma in Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The companies involved were Apple Inc. and Samsung electronics Co. The main argument was involving the marketing and sales of galaxy 10.1 tablets (Schneider 2). The bid was to eliminate the device out of
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Air france internet marketing Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The main aim in their campaign is to increase the performance of these companies and at the same time optimize the return on investments. Air France
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The form and function of Concept Store Marketing Essay
19 pages (4750 words) , Download 2 , Essay
Free
Profound changes have taken place in regard to market structures and consumer demand propensity in the contemporary society. Companies in virtually all industries are making concerted efforts to ensure that their retail strategy meets these changes and effectively adapts to the dynamic market.
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Marketing Campaign & Strategic Planning Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The existence of this positive relationship has been justified by many researchers like, Nelson, Rust, Zahorik, Rose, Batalden, and Siemanski (1992). (Zhang et al
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The Business Potential of United Kingdom Based ABCD Fashion to Expand Internationally Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
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ABCD Fashion is a high-end UK garment retailer which is facing huge competition from domestic and foreign apparel houses. The company needs to evolve an innovative strategy and creative input within its operations to identify and exploit new opportunities for growth. Zara, a member of the Inditex group of Spain, was studied and used to compare.
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Customized Marketing Strategies of Target Marketing Case Study
1 pages (404 words) , Download 3 , Case Study
Free
When the visiting consumer’s buying behavior is tracked by listing or recording all the products they have bought, certain patterns emerge. Using this pattern, Target finds out the products which are being bought by the customers and also the probable products which may be bought by them in the future.
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Nutri Natural, Herbal and Vitamin Supplements on the United Kingdom Market Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Research analysts suggest that the market is expected to reach a value of about $786 million by the end of 2018. The health regulators seem to be constraining the market as they take a restrictive approach to ensure that food supplements released in the market are healthy and that organizations are able to deliver to the standards they promise.
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Social Media Analytics, Marketing, and Privacy Concerns Marketing Literature review
6 pages (1500 words) , Download 3 , Literature review
Free
Social media analytics refers to the process of analyzing, interpreting and measuring the various associations and interactions between topics, ideas, and people. It is a powerful tool that organizations can use for purposes of uncovering the various sentiments of their customers, from the countless online social platforms that exist (Evans, 2008).
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Advertising strategies Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
For instance, the use of the term old or elderly may refer to the person as weak and frail. The sales people should opt for terms such as senior citizens or seniors. The use of print advertisement should be
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Marketing Plan for Athletics Supreme Sportswear Marketing Essay
15 pages (4349 words) , Download 7 , Essay
Free
Athletics Supreme intends to provide its current and potential customers with quality sportswear products that they require to accomplish their physical goals and maximize their athletic performance. The company will also provide its customers with staff who are knowledgeable about athletics and sportswear.
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Sampling the Focus Group Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Clustering and stratifying are two different methods of grouping a target population. The elements within an ideal stratum should have similar measurements on the variable of interest, but there should be large differences in the variable of interest among strata. As in the case of HCC, we divided customers in different stratum according to their age group.
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Are Marketers to Blame for Fat Kids Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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It is evidently clear from the discussion that social marketing is a broader concept. It involves many things such as TV, internet, mobile etc. this marketing has provided many benefits to the children’s. But at the same time also has negative perceptions. It is presently promoting all types of unhealthy product on television.
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Phenomenal Success of a Netflix Company Marketing Essay
18 pages (4712 words) , Download 3 , Essay
Free
Net Present Value, Internal Rate of Return and Payback Period are the techniques that have been used to evaluate whether the project should be accepted or rejected. With the results found, NPV of investing in Dubai is positive and its IRR is also higher than the hurdle rate, therefore the project of investing in Dubai should be accepted.
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Consumer Decision Support System Marketing Case Study
2 pages (561 words) , Download 3 , Case Study
Free
The speed, reliability, and security issues from telecom services have become major priority areas for customers. The online activities that include e-commerce and confidential communication, people are increasingly looking for service providers that can guarantee these factors. In today’s hi-tech time, people are using the internet and wi-fi to access a huge database of information.
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Industry Environment Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The company has devised various ways to deal with the changes in the macro environment such that it stays favorably competent
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Advice and Recommendation to Tyrius Company Marketing Essay
1 pages (400 words) , Download 2 , Essay
Free
In the writings by Fan (2002) brand is defined as a feature, symbol, design, term, or name that identifies or distinguishes a seller’s goods or services from those of his or her counterparts. Speed Fitters is advocating branding the Tokyo-to eco-tire with its brand name because they believe this will easily lure their existing customers to purchase these new tires.
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PESTLE Analysis of HMV Marketing Essay
2 pages (500 words) , Download 13 , Essay
Free
HMV is a renowned retailer of computer games, video, music, and related products and has been operating in the UK market for over 90 years (HMV 2012). But the firm faces serious challenges in business even issuing profit warnings as its customers move to online purchasing of DVDs and CDs where 55% of all video and music sell. 
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Stovall home products case Marketing Essay
2 pages (500 words) , Download 6 , Essay
Free
We learned from the manufacture Sport Togs that the new Sportique was made of cotton-polyester and treated with resin-based, stain resistant finish and is not compatible with bleaches either
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Product description and feature benefit Analysis Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Interchangeable jewelry contains a base piece usually designed using a magnetic part that facilitates receiving and attaching a different interchangeable decorated pendant. Therefore, a customer purchases a single jewel and several other accessories that are used to
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Analysis of Promotional Program Situation Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
The simplicity of the gadget is a major attraction as its mode of operation is a mere soft touch on the screen and all that is needed pops up. It can be used as a credit card, a music and video player an internet browser, a phone among other
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The introduction of Reddin Equipment Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
However, the organization has grown amid operational challenges that emerge in a competitive business environment. This introduction paper evaluates the Reddin Equipment business strategy and
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Awareness of Young Girls about Breast Cancer Marketing Case Study
21 pages (6040 words) , Download 2 , Case Study
The significance of this technique is to promote a healthy society free of breast cancer victims. The technique is cheap, and no payment is required to work out breast self-examination. When young and old women engage in regular breast examination, it becomes easier to detect cases where cancer has started to form.
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Overview of the 4Ps of the Company - American Apparel Marketing Assignment
2 pages (707 words) , Download 2 , Assignment
Free
It is essential to state that American Apparel deals in the sale of garments on a global scale. It mainly produces clothing for young adults. The following analysis looks at the various aspects of the company with an intention of proposing what the company should do regarding its sexual marketing campaign.
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B2B and Reseller Markets Marketing Coursework
6 pages (1815 words) , Download 2 , Coursework
Free
Every successful business is established on the basis of a solid and progressive relationship with the customers. The origin of business relationships has been traced back to the 19th century and since then the idea of business relationships has changed considerably. Traditionally, the b2b market is dependent on encompassing the predominant view of consumer marketing.
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Creative Intelligence and Leadership Marketing Essay
1 pages (250 words) , Download 3 , Essay
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Creativity on the other hand is the ability to construct anything new. Creativity could be in artistic or literary endeavour or in the workplace where creativity enables one to create better approaches to better the
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The Business Internationalization Process of Innocent Drinks Marketing Essay
12 pages (3555 words) , Download 2 , Essay
Free
The biggest drawback of the products of Innocent Drinks is its short life span. The marketers of the organization in China can resist this shortcoming by stating that the drinks and smoothies offered by the company contain no added preservatives. They should proclaim that drinks are 100% natural like fruits and hence are perishable in nature.
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Shwood Eyewear - Marketing Goals Marketing Essay
2 pages (538 words) , Download 3 , Essay
Free
The product is unique, original, and made through outstanding creativity. Superb artistry used in making the sunglasses renders them distinctive and matches specific marketing goals. Shwood eyewear is a kind of sunglass made from wood but not plastics or metals. Shwood is a trial eyewear business that deals in making wooden and stone glassware. 
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Principles of Product Strategy Marketing Assignment
6 pages (1750 words) , Download 2 , Assignment
Free
A product strategy is considered as the foundation of a product life-cycle and the roadmap for further product development. The product strategy really assists firms to draw focus to the product and consumer attributes and thereby gain great control over target audiences. The product strategy works as an important tool and marketing by identifying the direction of the firm’s activities.
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Global Motors' Role in the Global Auto Industry Marketing Case Study
1 pages (452 words) , Download 3 , Case Study
Free
ZEN is one of the multinational manufacturers in the US and has multiple divisions representing several auto and truck brands. Zens division has been slowly losing its market share to the other competitors. Global Motors was created to bring ZEN back into a highly competitive level in the auto industry by developing new models that are competitive in the car industry.
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Digital Revolution in Global Marketing Marketing Essay
5 pages (1526 words) , Download 4 , Essay
Free
The implication of the e-commerce industry is playing an important role in developing the financial services as well as the retail industry as well. Correspondingly, it can be stated that the digital revolution in the global business encourages adoption as well as the practice of online marketing to enhance the domain of performances.
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Marketing and Advertising of Whirlpool Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Hence, the company’s biggest campaign brand efforts, "Every Day, Care". The brand is meant to shift away from the advertisements that are functionally focused on the fundamental emotional benefits that the companys products produce. According to Jon Hall,
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A Group Presentation Marketing Essay
5 pages (1387 words) , Download 5 , Essay
Free
A good leader needs to define explicitly and present the content in a good tone and give an explanation of the message. The members would be in a position to support the team leader, and the presentation would be interesting too. From the two aspects, success is assured for your presentation.
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Marketing Strategies of Dominos Pizza and Pizza Hut Marketing Essay
8 pages (2327 words) , Download 3 , Essay
Free
This has been accredited to the increase in rival companies. However, the survival of companies within this industry has not been that easy as they all have to strive to win the customers within the market. This makes the different companies within the industry employ distinct marketing strategies to appeal to the customers.
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The Problem of Physical Inactivity Marketing Assignment
2 pages (597 words) , Download 2 , Assignment
Free
However, to lay the problem bare, there is a need to gather information on physical inactivity and understand why this is the case. This paper presents an outline of the best practice for the preparation and delivery of a professional presentation to LBC and the partners on data of physical inactivity problems.
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SWOT Analysis of Lagree Fitness Marketing Essay
2 pages (764 words) , Download 2 , Essay
Free
Founded in the year 2001, the company has continued to offer innovative approaches to full-body fitness, gaining much recognition in the process. According to Pronger (2002), physical fitness is crucial in helping people manage their physical appearance as well as achieve maximum control of their body, maintaining a healthy lifestyle in the process. 
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Marketing Plan for Burberry Clothing Marketing Research Proposal
5 pages (1384 words) , Download 4 , Research Proposal
Free
This has seen businesses engage in market research activities in the process of understanding the actual needs of their customers, which keep on changing. For marketing executives, having this understanding is deemed effective in the development of effective intervention mechanisms that can seem them create and increase their market share.
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Business to Business Marketing: Case of Ingersoll Rand Marketing Case Study
2 pages (500 words) , Download 6 , Case Study
Free
The conclusion from this paper states that through market segmentation, different branches of the sales outlets can target different groups of customers in order to more effectively satisfy customers and respond to their unique needs quickly and effectively. Hence a demarcated organization is recommended in the case of Ingersoll Rand.
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