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Marketing Essays

Result for Subject Marketing:
19917 essays
Preparing the Marketing Audit for Market Entry Marketing Essay
7 pages (2580 words) , Download 2 , Essay
Free
Accenture has had significant operations in a few countries in Africa and has made business attempts in Tunisia. The Tunisian market has now become highly lucrative for businesses offering advantageous trade locations and tremendous scope for business activities. It is supporting free trade with the EU. In this scenario, the PESTEL analysis analyses the external business environment in Tunisia.
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Segmentation, Targeting & Positioning - Microsoft Marketing Essay
4 pages (1128 words) , Download 2 , Essay
Free
The gross profit of the company has also improved over the years which shows that the company is in a stable position in the industry and successful to improve its profitability position continuously. Since it has launched many new operating systems in the past few years thus its revenue and gross profit has also improved.
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The Effect of the Internet on Global Marketing Strategies Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
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The author states that the internet strengthens the attraction of products that are previously recognized around the world. Potential consumers can obtain more news about current invention and obtain their needs. The Website initiates several openings and advocates in the subsequent level of competitor brands.
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Customer Satisfaction, Market Share, and Profitability Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
customers make to the business by way of patronizing products and services acts as one of the largest means of revenue and thus profits for the business (Campbell, Whitehead and Finkelstein, 2009). Trompenaars (2013) has actually noted that customer participation through their
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Ethics of Marketing - Standards and Principles Tied with Suitable Conduct in the Market Marketing Essay
12 pages (3238 words) , Download 4 , Essay
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Ethics is a vital factor in the field of corporate governance, which has a considerable impact on the performance of an organization. The factor can be related in two distinct ways through ethical assumptions and values that maintain a particular regime of corporate governance. The second theory is evident in methods used by organizations to manage their ethical performances.
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Differences between International Marketing and Domestic Marketing Marketing Essay
1 pages (485 words) , Download 2 , Essay
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Domestic marketing depicts marketing activities that are limited to the governmental boundaries of a country. Companies that engage in this type of business only target selling their products within the country. International marketing is marketing carried out across international borders. International marketing involves the use of extensions from the home country of a company.
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Consumer Trends of Drug against Headaches and Pains of the Body Parts Marketing Essay
7 pages (2068 words) , Download 3 , Essay
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The marketing technique would promote the gradual customer or consumer market attraction, and the effective customer persuasion to purchase Advil painkillers over other major competitors in the market, such as Tylenol. The latter would lead to the gradual production and financial growth of the Advil pharmaceutical industry.
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Marketing for Samsung Galaxy S Series Marketing Coursework
10 pages (2525 words) , Download 3 , Coursework
Free
Samsung has set goals to attain by the year 2020 and it is reflected in its vision statement ‘Inspire the world, create the future.’ Taking a focus on its key strength: creative solutions, new technologies, and innovative products. In order for Samsung to reach its $400 billion revenue goal by the year 2020, there are three strategic moves that must come into play.
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The Role of Marketing Communication for Business Marketing Essay
9 pages (2382 words) , Download 2 , Essay
Free
A lot of people think that marketing is just about advertising and sales. In every business, marketing plays a very important role as it is everything a company does to get customers and keep a relationship as long as possible with them. It includes every activity a company does with buying and selling of goods and services to consumers.
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Future Recommendations for Pedal Forwards Google Campaign Marketing Essay
2 pages (559 words) , Download 3 , Essay
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There are several ways that Pedal Forward's Google+ campaign can gain better traction and visibility among potential fans, and that includes basic networking with sites that engage fans with similar interests. That can mean including as many pages that are relevant to biking and to the use of environment-friendly materials for different products and services to Pedal Forward's circle.
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The Latest Survey of Binge Drinking Marketing Essay
8 pages (2817 words) , Download 2 , Essay
Free
The hard copies are filled with reference numbers and kept safely for future use or reanalysis. Data analysis is done by use of SPSS and Microsoft office excel. The quantitative data is presented and displayed by use of graphical representation in the form of tables, bar graphs and pie-charts and qualitative data in narrative form.
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Strategic Marketing Planning: Process & Example Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Target Market; an example of the target market would be marketing the products to a specific group of clients i.e. children aged between 7-15 years owing to the fact that it is an active and playful age group. Marketing Channels; this would involve issues such
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Industry Analysis of Kuwait Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
People of Kuwait treasure good health which is why they seek solutions like therapists and exercise to avert obesity conditions. This will offer organic food a chance in the market since it is inherently healthy without obesity effects. The growth and spread of information media are seen to be part of the culture of globalization.
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Purpose and Principles of Branding and Positioning Marketing Assignment
1 pages (540 words) , Download 4 , Assignment
Free
In modern marketing, companies have a high level of competition in order to gain new market shares and maintain their existing market shares. In order to make sure that this is a success, branding has become very crucial. This ensures that companies, products, and services can be differentiated from those of competitors (Pride, pg. 291).
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Real-Time Content Marketing and Digital Marketing Marketing Essay
6 pages (1655 words) , Download 2 , Essay
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As marketing channels increase, the key lies in engaging continuously with automated, mobile, and social marketing. B2B marketers should persevere when initial digital marketing attempts fail. Creating successful digital marketing requires identification of what the marketer wants to make, finding the right recipe, collecting the different ingredients, making digital marketing.
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International Advertising Campaign - Illustration Using Cisco Systems Inc Marketing Research Paper
6 pages (1693 words) , Download 2 , Research Paper
Free
The product line associated with the organization includes the likes of remote access devices, switches, routers as well as internet service devices among others. The company has been engaging in constant innovation in order to improve its global competitive position. The Viking project that was aimed at implementing the high-end router is one of the endeavors that have helped Cisco attain such a state.
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The Impact of Congruency of Ambient Scent on Static Advertising Recall Marketing Article
1 pages (496 words) , Download 3 , Article
Free
The use of scents to capture the attention of the consumer in the corporate sector dates back to the 1990s. The approach sprouted from the decreased sales in Royce as a result of embracing modern technology by the manufacturer, which altered the original scent of a Rolls Royce vehicle. Various industries appreciated the use of scents than on.
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The Gum Chewing Behavior of the Participants with a Focus on Extra Gum Marketing Assignment
2 pages (661 words) , Download 2 , Assignment
Free
Chewing gum has become a popular exercise for the young as well as the old. The choice of the gum to chew is, however, dependent on several factors including the type of gum and the marketing characteristics. The purpose of this focus group is to identify and evaluate the gum chewing behavior of the participants with a specific focus on Extra Gum.
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International Marketing: Coca Cola Company Marketing Essay
10 pages (2925 words) , Download 2 , Essay
Free
According to the American Marketing Association, the concept of international marketing can be defined as the process of planning and implementing the products, price, place, and promotion of goods and services and exchange of such goods and services among two or more international entities in order to satisfy organizational objectives (Arnold, 2003).
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Jaguar Land Rover Organisation Marketing Essay
9 pages (2749 words) , Download 4 , Essay
Free
In the third segment, a set of questions developed so that a brief idea can be generated on the perception of the UK-based customers regarding the Jaguar Land Rover cars can be obtained. Finally, in the fourth question, one suitable data collection approach is selected. In the current study, an online questionnaire survey is selected to gather the data.
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Marketing Strategy for Sainsburys Marketing Essay
6 pages (1618 words) , Download 3 , Essay
Free
Sainsbury’s is the third-largest grocery chain in the U.K after Tesco and Asda. It is indicated that Asda outdid Sainsbury’s in large after it acquired Netto. The U.K has recently registered a change in the shopping habits of grocery consumers. Many of the consumers are now preferring online shopping and discount chains as opposed to supermarkets.
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Marketing strategy of Starbucks Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Starbucks’ main aim is to establish loyal customers as well as reducing brand switching by providing various products and better coffees regularly. Utilizing the combined push-pull strategy, Starbucks mostly depends on promotions, advertising, internal marketing, personal selling, and public relations.
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A Marketing Concept Marketing Case Study
8 pages (2227 words) , Download 3 , Case Study
Free
With these, we fathom that marketing aims not only to sell the product before it is even produced at the manufacturer’s end but also make sure that there are repeated purchases on the part of the customer who is a part of the target audience so to speak. Marketing, in essence, is a game plan for the strategic and tactical basis of the products.
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Burger King and Innovation Marketing Essay
57 pages (12000 words) , Download 3 , Essay
Through this paper, the researcher intends to gather as much information as possible regarding the innovative strategies implemented by a popular company such as Burger King, and how it has helped improve the company’s business performance, if it has at all. He identifies the different innovative strategies that Burger King has attempted to adopt.
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Aggressively Marketed Maternity Care Program at Norton Childrens Hospital Marketing Research Paper
18 pages (4528 words) , Download 2 , Research Paper
Free
The health care industry has undergone massive changes and has stimulated fierce competition among the industry players. Companies have recognized the importance of marketing research since a new trend was developed when Medicare started reimbursing hospitals byways of Diagnose Related Illness (DRG’s).
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Cold War Fifties & Advertisements Marketing Essay
9 pages (2288 words) , Download 3 , Essay
Free
The above points indicate that the 1950s Cold War advertisements served to fuel the tension between the US and communism and the USSR.  The more that people watched these ads, the more they supported the Cold War, and the more that they developed negative feelings for communism and the USSR.  Some images may range from the most subtle to the most blatant, but they still serve the purpose of the US propaganda against communism and the Cold War.
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Petro-Canada's Total Compensation Strategy and Program Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
For this purpose it analyses the compensation structure and package of Applications Analyst I who belongs to the Department of Information Systems. However, the report analyses the above compensation structure before
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Case Study No. 1, McDonalds Senior Restaurant (p. 648) Marketing Case Study
1 pages (250 words) , Download 96 , Case Study
Free
Market Penetration would allow the organization to explore different target market, a target market that is coming to McDonald’s without any promotional activity. The image
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Forecasting as a Tool Marketing Essay
1 pages (250 words) , Download 6 , Essay
Free
Good judgment, intuition, and an awareness of how the economy is doing might give the management an idea of what is likely to take place in the future. Nonetheless, it is not easy to change a belief concerning the future into a useful and precise number. Forecasting techniques can assist in estimating various aspects of a company's operation.
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What Makes a Package Perfect Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The food recipes are indigenous and have a natural taste that makes them suitable for family consumption. Hotel and transport services are also available online, making them easy to access and make advance bookings. The package is also fairly priced compared to the average market price of its products.
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Promotion & Price Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
The information required by potential customers is related to the services offered by the business as well as its exact geographical location so that it can be easier for them to physically visit it. Communication
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Application Stores of Google and Apple Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Apple application stores are better when compared to those Google mainly because they offer a wide variety of choices when it comes to downloading different products from the internet. Profoundly, Apple application stores have a large capacity for usage. The year 2010 witnessed store download of about 3 billion apps.
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The Role of Marketing Communication to Increase Brand Loyalty: Waitrose Marketing Research Proposal
6 pages (1970 words) , Download 4 , Research Proposal
Free
The results from their study indicate a positive relationship between marketing communication and brand equity and offer strong support for the measures of perceived quality and brand loyalty. In fact, it was observed that there are several precursors to brand equity, namely brand awareness, brand image, and brand awareness.
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Discussion questions Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
For example, they offer travel discounts and implements activities that cut price on load factors. Virgin Group Limited was incorporated by Sir Richard Branson in
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New Service Ideas ( based upon changing Consumers and Markets) Marketing Article
2 pages (500 words) , Download 2 , Article
Free
These can be articles on the growing changing family structure, values (multiculturalism, materialism) or demographics (aging consumers, growth in Hispanics, etc) or a significant marketplace trend
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Ethical issues in Packaging Practices Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
It is true that in spite of some regulation upon the need for proper labeling on the package etc, producers are often successful in finding a loophole in the mandates of governmental agencies and engage in unethical practices which misguide consumers. The sole way to tackle the wide spread problem of unethical practices in packaging is to revise the rules and regulation of the packaging industries and monitor the working of the industries strictly.
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Ethical Dilemma in Marketing Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The companies involved were Apple Inc. and Samsung electronics Co. The main argument was involving the marketing and sales of galaxy 10.1 tablets (Schneider 2). The bid was to eliminate the device out of
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Air france internet marketing Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The main aim in their campaign is to increase the performance of these companies and at the same time optimize the return on investments. Air France
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The form and function of Concept Store Marketing Essay
19 pages (4750 words) , Download 2 , Essay
Free
Profound changes have taken place in regard to market structures and consumer demand propensity in the contemporary society. Companies in virtually all industries are making concerted efforts to ensure that their retail strategy meets these changes and effectively adapts to the dynamic market.
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Marketing Campaign & Strategic Planning Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
The existence of this positive relationship has been justified by many researchers like, Nelson, Rust, Zahorik, Rose, Batalden, and Siemanski (1992). (Zhang et al
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The Business Potential of United Kingdom Based ABCD Fashion to Expand Internationally Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
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ABCD Fashion is a high-end UK garment retailer which is facing huge competition from domestic and foreign apparel houses. The company needs to evolve an innovative strategy and creative input within its operations to identify and exploit new opportunities for growth. Zara, a member of the Inditex group of Spain, was studied and used to compare.
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Customized Marketing Strategies of Target Marketing Case Study
1 pages (404 words) , Download 3 , Case Study
Free
When the visiting consumer’s buying behavior is tracked by listing or recording all the products they have bought, certain patterns emerge. Using this pattern, Target finds out the products which are being bought by the customers and also the probable products which may be bought by them in the future.
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Nutri Natural, Herbal and Vitamin Supplements on the United Kingdom Market Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Research analysts suggest that the market is expected to reach a value of about $786 million by the end of 2018. The health regulators seem to be constraining the market as they take a restrictive approach to ensure that food supplements released in the market are healthy and that organizations are able to deliver to the standards they promise.
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Social Media Analytics, Marketing, and Privacy Concerns Marketing Literature review
6 pages (1500 words) , Download 3 , Literature review
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Social media analytics refers to the process of analyzing, interpreting and measuring the various associations and interactions between topics, ideas, and people. It is a powerful tool that organizations can use for purposes of uncovering the various sentiments of their customers, from the countless online social platforms that exist (Evans, 2008).
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Advertising strategies Marketing Essay
1 pages (250 words) , Download 4 , Essay
Free
For instance, the use of the term old or elderly may refer to the person as weak and frail. The sales people should opt for terms such as senior citizens or seniors. The use of print advertisement should be
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Marketing Plan for Athletics Supreme Sportswear Marketing Essay
15 pages (4349 words) , Download 7 , Essay
Free
Athletics Supreme intends to provide its current and potential customers with quality sportswear products that they require to accomplish their physical goals and maximize their athletic performance. The company will also provide its customers with staff who are knowledgeable about athletics and sportswear.
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Sampling the Focus Group Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
Clustering and stratifying are two different methods of grouping a target population. The elements within an ideal stratum should have similar measurements on the variable of interest, but there should be large differences in the variable of interest among strata. As in the case of HCC, we divided customers in different stratum according to their age group.
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Are Marketers to Blame for Fat Kids Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
It is evidently clear from the discussion that social marketing is a broader concept. It involves many things such as TV, internet, mobile etc. this marketing has provided many benefits to the children’s. But at the same time also has negative perceptions. It is presently promoting all types of unhealthy product on television.
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Phenomenal Success of a Netflix Company Marketing Essay
18 pages (4712 words) , Download 3 , Essay
Free
Net Present Value, Internal Rate of Return and Payback Period are the techniques that have been used to evaluate whether the project should be accepted or rejected. With the results found, NPV of investing in Dubai is positive and its IRR is also higher than the hurdle rate, therefore the project of investing in Dubai should be accepted.
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Consumer Decision Support System Marketing Case Study
2 pages (561 words) , Download 3 , Case Study
Free
The speed, reliability, and security issues from telecom services have become major priority areas for customers. The online activities that include e-commerce and confidential communication, people are increasingly looking for service providers that can guarantee these factors. In today’s hi-tech time, people are using the internet and wi-fi to access a huge database of information.
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