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Marketing Essays

Result for Subject Marketing:
19895 essays
Wholesale Marketing Channel Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
The author states that unlike in Canada whereby the company was able to use internal sales representatives to distribute products in different parts of the country, the US market requires a different approach. The reason is that the target market requires different segmentation strategies in order to position the products strategically.
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E-Marketing Strategy-Business Issues Marketing Case Study
12 pages (3342 words) , Download 3 , Case Study
Free
The author of the paper under analyses accentuates that the customer has to physically be present and give up on other activities to shop. On the other hand, others are beginning to realize that the customer is rushed for time and offer their wares on the online shop thus reducing the visiting time for them.
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American Marketing Association Marketing Term Paper
7 pages (2006 words) , Download 4 , Term Paper
Free
Various experts and organizations have defined the term differently. American Marketing Association said that “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. 
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Kaizen Japanese System of Improvement Marketing Essay
2 pages (566 words) , Download 4 , Essay
Free
Kaizen is widely known as the Japanese system of improvement that employs an uninterrupted push toward the success of something (Cabral, 2001). There is a continuous drive for success in employing this system because inputs are primarily based on substantial changes that could be beneficial for the company.
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Spain and portugal Marketing Annotated Bibliography
1 pages (250 words) , Download 3 , Annotated Bibliography
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In May of 2012 the three Luna brothers will be the ones to experience a trip of a life time; it will be a great trip full of adventure. This trip to them is to celebrate their accomplishments and as well it is a fresh start into their new
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Brand Extension Marketing Plan Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
Moreover, the company aims to meet the expectations of its customers by establishing a brand that meets their lifestyle. The brand extension project is a twofold strategy aimed at utilizing existing resource to create
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Consumer Behaviour - Learning Theory Marketing Essay
2 pages (500 words) , Download 4 , Essay
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For instance, the sausage advert has an image of a delicious sausage, which gives a quick and clear visual impression to the viewer. One does not even need to read the words to ascertain what the advert is all about. Learning brings cognitive,
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Social Media Appeal of Good User Practices Marketing Essay
2 pages (617 words) , Download 3 , Essay
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Social media sites such as Facebook or Twitter are highly engaging enabling people to chat and share information with one another online. This technology has provided a platform that has made it as simple as possible to effectively connect to the public. With this in mind, it is important to take caution when using social media marketing to advertise the organization.
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Job Serach E-mail Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Moreover, I was involved in the development of the Sales and Marketing strategies that detailed targets to be achieved and the sales strategies to be
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Sustainable Solutions for Air Arabia Marketing Thesis Proposal
57 pages (14250 words) , Download 4 , Thesis Proposal
This particular essay will focus on analyzing the case of Air Arabia in terms of being able to contribute something not only to the economic status of UAE but also to its people and the environment. Within the low cost airline industry in UAE, flydubai and flynas are two of the closest competitors of Air Arabia
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Kimono Traditional Clothing Marketing Research Paper
6 pages (1616 words) , Download 2 , Research Paper
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The traditional clothing is manufactured by the Kimono Company that is located in Japan. The target customers for Kimono traditional clothing would be both men and women regardless of the age group. It is relatively cheap and affordable meaning that all members of society can buy it irrespective of their incomes.
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Marketing Actions in Terms of Marketing Mix Strategy Marketing Assignment
10 pages (2799 words) , Download 6 , Assignment
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The sports manufacturing company may wish to apply the three international business strategies that include exporting along with importing, franchising, and licensing while entering into the target market i.e. Brazil. The aforesaid three international business strategies undoubtedly possess certain significant benefits.
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Marketing , advertising and sales promotion FINAL Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
It involves adverts in newspapers, magazines, radios, television and billboards. Advertising makes use of emotional appeal, is brand oriented and makes use of an indirect and
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Self Identity Image Ads Unethically Manipulate Individuals and their Image of Themselves Marketing Essay
6 pages (1691 words) , Download 3 , Essay
Free
            There is nothing wrong with the fact that advertisers the world over do resort to an array of strategies to influence consumer preferences and to persuade the target customers to subscribe to the specific brands they showcase. However, in the current context, the ethical credentials of the self-identity image ads have accrued much attention and criticism.
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Intel as the Largest Semiconductor Chipmaker Marketing Essay
3 pages (881 words) , Download 6 , Essay
Free
Intel entered 2014 with leadership positions in important business segments, including client computing, the data center, software, embedded systems, and NAND flash memory. Intel’s corporate strategy is to be the preeminent computing solutions company that powers the worldwide digital economy.
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Marketing Focusing on the Market Research Society Marketing Essay
1 pages (345 words) , Download 26 , Essay
Free
The institution works in collaboration with the government to introduce laws that regulate the use of the data collected from various studies. In this position, MRS has offered a significant level of legal certainty in the research sector about the adoption of the regulations by businesses.
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A Strategic Approach to Internationalization Marketing Essay
9 pages (2752 words) , Download 2 , Essay
Free
Considering the entire world as a single market influences the organizations to offer standardized products to the consumers. This procedure generally restricts the organization to properly explore all the segments of the global market. Therefore, it hampers the estimated financial gain of the organizations.
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Bussiness Plan for Start-up Restaurant Marketing Dissertation
28 pages (7000 words) , Download 3 , Dissertation
This business plan is focused on a restaurant strat up named as ChopChop. Target market zone for ChopChop has been selected as Doha, Qatar. A primary analysis performed among the target market customers showed tendency towards consuming healthy food, that is why serving fresh food is a major purpose of this business.
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Building and ethical organization procedure and characteristics the case of Medicare Services Ltd Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In case of healthcare services, the difficulties seem to be various and severe as there are also standards that need to be held in order for an organization to operate successfully. According to Kabell ‘health services must be integral to the social development of communities, not merely provided from outside for passive acceptance.
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Market Accounting Process Marketing Essay
1 pages (274 words) , Download 2 , Essay
Free
Mark-to-market accounting is a process wherein the values of the assets and liabilities of a firm are measured and recorded in the company books at their market value. Usually accounting transactions are recorded at their historical costs however, accounting standards also require that certain types of assets and liabilities shall be periodically reviewed and then subsequently recorded at their actual market values.
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Brook Army Medical Center - Environment Analysis Marketing Essay
4 pages (1110 words) , Download 3 , Essay
Free
Brook Army Medical Center (BAMC) is part of the United States Army Medical Command and is situated at Fort Sam Houston in San Antonio. It contains the Army Burn Center, while at the same time being a University of Texas Health Science Center. Today, the hospital has a 450-bed JACHO accredited facility; and its size can be expanded to 653 beds in times of a catastrophe.
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Strategic Management-Case study Nike Marketing Research Paper
2 pages (500 words) , Download 4 , Research Paper
Free
A proper analysis should be made which should take into concern the other factors lying beyond the competitive arena as well as the competitors. It has been believed that apart from the competitors there are
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Library Media and Classroom Teacher Techniques Marketing Essay
1 pages (311 words) , Download 4 , Essay
Free
While at the same time testing their information literacy skills. Apart from that, the search library provides a wealth of databases, which is helpful when looking for scholarly information, as well as tutorials on the usage of these databases. The library also provides a chance for students to develop into experts in particular areas. 
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How to Write an Effective Report Marketing Research Paper
2 pages (718 words) , Download 4 , Research Paper
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In marketing research, reports are important since they communicate the conclusions and recommendations and more so because they are an important tool to convince the management that the findings are credible and justified by the results collected (Wiid & Diggines, 2010). Writing a concise and complete report requires much practice and time.
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SABIC Company Analysis Marketing Research Paper
5 pages (1372 words) , Download 4 , Research Paper
Free
The price-earnings has declined for the three years. Therefore the estimate is 11.07 for earnings per share and a reduction of 1.88 for the P/E ratio giving an estimate of 8.0. The share price has fallen by SAR 90 from highs of SAR 185 to SAR 96. However, the constant growth of revenues will show an upward trend in earnings per share and a reduction in the price-earnings ratio.
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The Concept of Selecting Target Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The selection of Apple’s target market is different from the competitors because the focus of the company is to target end users. The business plan of many organizations is based on market size, but there are companies like Apple, which realizes that people are the one who accepts or rejects any product.
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What Does Disney Do Best to Connect with Its Core Consumers Marketing Assignment
4 pages (1168 words) , Download 4 , Assignment
Free
For many years, Disney has been one of the largest companies which have many business segments. Hence, one of the business strategies that Disney used to connect to its core consumers is segmentation (Bui, 2012). Bui (2012) stated that Disney uses different types of segmentation. These are geographic, demographic, and psychographic, or better known as “multi-segment targeting” (Bui, 2012).
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Preparing the Marketing Audit for Market Entry Marketing Essay
7 pages (2580 words) , Download 2 , Essay
Free
Accenture has had significant operations in a few countries in Africa and has made business attempts in Tunisia. The Tunisian market has now become highly lucrative for businesses offering advantageous trade locations and tremendous scope for business activities. It is supporting free trade with the EU. In this scenario, the PESTEL analysis analyses the external business environment in Tunisia.
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Segmentation, Targeting & Positioning - Microsoft Marketing Essay
4 pages (1128 words) , Download 2 , Essay
Free
The gross profit of the company has also improved over the years which shows that the company is in a stable position in the industry and successful to improve its profitability position continuously. Since it has launched many new operating systems in the past few years thus its revenue and gross profit has also improved.
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The Effect of the Internet on Global Marketing Strategies Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The author states that the internet strengthens the attraction of products that are previously recognized around the world. Potential consumers can obtain more news about current invention and obtain their needs. The Website initiates several openings and advocates in the subsequent level of competitor brands.
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Customer Satisfaction, Market Share, and Profitability Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
customers make to the business by way of patronizing products and services acts as one of the largest means of revenue and thus profits for the business (Campbell, Whitehead and Finkelstein, 2009). Trompenaars (2013) has actually noted that customer participation through their
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Ethics of Marketing - Standards and Principles Tied with Suitable Conduct in the Market Marketing Essay
12 pages (3238 words) , Download 4 , Essay
Free
Ethics is a vital factor in the field of corporate governance, which has a considerable impact on the performance of an organization. The factor can be related in two distinct ways through ethical assumptions and values that maintain a particular regime of corporate governance. The second theory is evident in methods used by organizations to manage their ethical performances.
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Differences between International Marketing and Domestic Marketing Marketing Essay
1 pages (485 words) , Download 2 , Essay
Free
Domestic marketing depicts marketing activities that are limited to the governmental boundaries of a country. Companies that engage in this type of business only target selling their products within the country. International marketing is marketing carried out across international borders. International marketing involves the use of extensions from the home country of a company.
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Consumer Trends of Drug against Headaches and Pains of the Body Parts Marketing Essay
7 pages (2068 words) , Download 3 , Essay
Free
The marketing technique would promote the gradual customer or consumer market attraction, and the effective customer persuasion to purchase Advil painkillers over other major competitors in the market, such as Tylenol. The latter would lead to the gradual production and financial growth of the Advil pharmaceutical industry.
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Marketing for Samsung Galaxy S Series Marketing Coursework
10 pages (2525 words) , Download 3 , Coursework
Free
Samsung has set goals to attain by the year 2020 and it is reflected in its vision statement ‘Inspire the world, create the future.’ Taking a focus on its key strength: creative solutions, new technologies, and innovative products. In order for Samsung to reach its $400 billion revenue goal by the year 2020, there are three strategic moves that must come into play.
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The Role of Marketing Communication for Business Marketing Essay
9 pages (2382 words) , Download 2 , Essay
Free
A lot of people think that marketing is just about advertising and sales. In every business, marketing plays a very important role as it is everything a company does to get customers and keep a relationship as long as possible with them. It includes every activity a company does with buying and selling of goods and services to consumers.
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Future Recommendations for Pedal Forwards Google Campaign Marketing Essay
2 pages (559 words) , Download 3 , Essay
Free
There are several ways that Pedal Forward's Google+ campaign can gain better traction and visibility among potential fans, and that includes basic networking with sites that engage fans with similar interests. That can mean including as many pages that are relevant to biking and to the use of environment-friendly materials for different products and services to Pedal Forward's circle.
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The Latest Survey of Binge Drinking Marketing Essay
8 pages (2817 words) , Download 2 , Essay
Free
The hard copies are filled with reference numbers and kept safely for future use or reanalysis. Data analysis is done by use of SPSS and Microsoft office excel. The quantitative data is presented and displayed by use of graphical representation in the form of tables, bar graphs and pie-charts and qualitative data in narrative form.
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Strategic Marketing Planning: Process & Example Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Target Market; an example of the target market would be marketing the products to a specific group of clients i.e. children aged between 7-15 years owing to the fact that it is an active and playful age group. Marketing Channels; this would involve issues such
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Industry Analysis of Kuwait Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
People of Kuwait treasure good health which is why they seek solutions like therapists and exercise to avert obesity conditions. This will offer organic food a chance in the market since it is inherently healthy without obesity effects. The growth and spread of information media are seen to be part of the culture of globalization.
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Purpose and Principles of Branding and Positioning Marketing Assignment
1 pages (540 words) , Download 4 , Assignment
Free
In modern marketing, companies have a high level of competition in order to gain new market shares and maintain their existing market shares. In order to make sure that this is a success, branding has become very crucial. This ensures that companies, products, and services can be differentiated from those of competitors (Pride, pg. 291).
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Real-Time Content Marketing and Digital Marketing Marketing Essay
6 pages (1655 words) , Download 2 , Essay
Free
As marketing channels increase, the key lies in engaging continuously with automated, mobile, and social marketing. B2B marketers should persevere when initial digital marketing attempts fail. Creating successful digital marketing requires identification of what the marketer wants to make, finding the right recipe, collecting the different ingredients, making digital marketing.
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International Advertising Campaign - Illustration Using Cisco Systems Inc Marketing Research Paper
6 pages (1693 words) , Download 2 , Research Paper
Free
The product line associated with the organization includes the likes of remote access devices, switches, routers as well as internet service devices among others. The company has been engaging in constant innovation in order to improve its global competitive position. The Viking project that was aimed at implementing the high-end router is one of the endeavors that have helped Cisco attain such a state.
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The Impact of Congruency of Ambient Scent on Static Advertising Recall Marketing Article
1 pages (496 words) , Download 3 , Article
Free
The use of scents to capture the attention of the consumer in the corporate sector dates back to the 1990s. The approach sprouted from the decreased sales in Royce as a result of embracing modern technology by the manufacturer, which altered the original scent of a Rolls Royce vehicle. Various industries appreciated the use of scents than on.
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The Gum Chewing Behavior of the Participants with a Focus on Extra Gum Marketing Assignment
2 pages (661 words) , Download 2 , Assignment
Free
Chewing gum has become a popular exercise for the young as well as the old. The choice of the gum to chew is, however, dependent on several factors including the type of gum and the marketing characteristics. The purpose of this focus group is to identify and evaluate the gum chewing behavior of the participants with a specific focus on Extra Gum.
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International Marketing: Coca Cola Company Marketing Essay
10 pages (2925 words) , Download 2 , Essay
Free
According to the American Marketing Association, the concept of international marketing can be defined as the process of planning and implementing the products, price, place, and promotion of goods and services and exchange of such goods and services among two or more international entities in order to satisfy organizational objectives (Arnold, 2003).
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Jaguar Land Rover Organisation Marketing Essay
9 pages (2749 words) , Download 4 , Essay
Free
In the third segment, a set of questions developed so that a brief idea can be generated on the perception of the UK-based customers regarding the Jaguar Land Rover cars can be obtained. Finally, in the fourth question, one suitable data collection approach is selected. In the current study, an online questionnaire survey is selected to gather the data.
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Marketing Strategy for Sainsburys Marketing Essay
6 pages (1618 words) , Download 3 , Essay
Free
Sainsbury’s is the third-largest grocery chain in the U.K after Tesco and Asda. It is indicated that Asda outdid Sainsbury’s in large after it acquired Netto. The U.K has recently registered a change in the shopping habits of grocery consumers. Many of the consumers are now preferring online shopping and discount chains as opposed to supermarkets.
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Marketing strategy of Starbucks Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Starbucks’ main aim is to establish loyal customers as well as reducing brand switching by providing various products and better coffees regularly. Utilizing the combined push-pull strategy, Starbucks mostly depends on promotions, advertising, internal marketing, personal selling, and public relations.
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A Marketing Concept Marketing Case Study
8 pages (2227 words) , Download 3 , Case Study
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With these, we fathom that marketing aims not only to sell the product before it is even produced at the manufacturer’s end but also make sure that there are repeated purchases on the part of the customer who is a part of the target audience so to speak. Marketing, in essence, is a game plan for the strategic and tactical basis of the products.
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