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Marketing Essays

Result for Subject Marketing:
19930 essays
Advertising Standardization Problems in Foreign Countries Marketing Essay
3 pages (874 words) , Download 2 , Essay
Free
Cultural setups in various countries have varied perceptions of the same thing. They see different meanings in the same things. This may be a result of cultural beliefs. For instance, China uses red color to symbolize weddings while the United States of America senses danger anytime they see red color. This cultural difference has imposed a great challenge to global advertisement standardization.
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Marketing Research/Analysis Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
I am adaptable, and I always prefer to deal with problems as they come. I also chose to live in the present, choosing to show flexibility only when required to deal with some issues. I do this keeping in mind
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Should Qantas Continue with Its Partnership with Emirates in Its Service Delivery to Customers Marketing Case Study
1 pages (333 words) , Download 2 , Case Study
Free
Qantas has struggled in terms of profitability over the past few years on the international front (Gross & Schröder, 2007). It has taken several steps to get back to profitability, but no has not worked to the company’s expectations. Some of the steps that included a joint partnership with British Airways did not bring much of the needed returns for the business.
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The Internal Assessment Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The employment gain of the corporation can be said to have been steady though moderate. However, the employment rate experienced a fall of 6.7%. The bank’s retail sales experienced a significant growth rate for a majority of the
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The Understanding of the Target Market: Communication Technique Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The advert features a famous movie superstar, Spider-Man. It is a continuation of the Evian babies dance tradition. Spiderman and baby spiderman are invited to dance along to an old musical tune. The theme of the commercial is featuring spiderman who is all alone doing rounds in the city then encounters baby Spiderman.
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Marketing Success of Clarks Footwear Fashion Business Marketing Essay
9 pages (2606 words) , Download 4 , Essay
Free
Clarks is currently not only the best-known brand on the UK high street, but the company is increasingly expanding its operations across several parts of the world including North America, India, Eastern, and Western Europe, and China thereby making it the fourth-biggest footwear manufacturer and retailer in the world.
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Apples Traditional Marketing Strategies Marketing Essay
10 pages (2759 words) , Download 3 , Essay
Free
Allowing customers to share their content through Apple’s social network pages such as Facebook would increase customer interest towards Apple Company and its products.  Asking interesting questions and helping customers to solve them is another marketing strategy that can be adopted by Apple in its social media marketing.
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Samsung Product Portfolio Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
Every product provided by Samsung to its consumer has a contribution to the company. According to the Boston Matrix, Stars are products with a large market share and are in a rapidly growing market. In the case of Samsung, its star is Samsung Electronics. Samsung Electronic produces a vast range of products for the rapidly growing market.
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Natural, Herbal, and Vitamin Supplements Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
This essay discusses that media greatly affects online shopping for vitamins and supplements. Each day, online sites are flooded with people looking for every kind of health-related information. Their searches range from information pertaining to remedies for health problems to preventive health care.
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TESCO Marketing and Healthy Living Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The TESCO Company was founded in 1919 by Jack Cohen. He started the company by selling groceries in East London.  The first day of the business transaction, he made a profit of 1 Pound. In 1924, he sold the first product with his brand name.
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Marketing Research in Theory and Practice Marketing Essay
13 pages (4692 words) , Download 2 , Essay
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The focus of the present research was to estimate the changing requirements of regular visitors of hotels and restaurants so that the new chain of hotels can be established on the same footings under the title ‘the Hobbit’s Choice Restaurant’, where the changing needs as well as fresh demands of the customers can be presented in a stylish and innovative way.
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Starwood Group of Hotels and Resorts Marketing Plan Marketing Essay
20 pages (5000 words) , Download 2 , Essay
Free
Starwood group of hotels is one of the biggest groups of hotels and resorts. It was incorporated in 1980, and two of their largest brands Sheraton and Westin Hotel and resorts have been serving the market for over 60 years. The group operations are divided into two main segments: hotel and vacation ownership and residential operations.
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Marketing Strategies of Bonobos in the Market of the United Kingdom Marketing Assignment
24 pages (6483 words) , Download 2 , Assignment
Bonobos the only online men's wear in New York has been experiencing a great and steady flow since its operation. The company was able to break even immediately after a year of operation and is expected to triple its net revenue in the future. The company aims in providing a complete solution to men shopping with best-fitted apparel.
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Enhancing Marketing Communication Mix Effectiveness for Fiat 500 Marketing Literature review
8 pages (2764 words) , Download 3 , Literature review
Free
Marketing communication is a process through which a company interacts with the customers of its product intending to convince them to purchase and use the product. Thus, in marketing the Fiat 500, it is important to attract consumers to the product by highlighting some of its unique features which are lacking in other automobiles.
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Nokia: Mobile phone company Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
However, the company undertook businesses in telecommunication through the prologue of a digital telephone swap over switch in 1960’s. The company sustained with its activities within telecommunication sector directing to development of a transport, and hand
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Strategic Management and Strategic Alliances Marketing Admission/Application Essay
12 pages (3345 words) , Download 2 , Admission/Application Essay
Free
Whereas much focus on strategic alliances would be between two companies, there has been a trend towards multi-company alliances with Elmuti and Kathawala (2001) giving an example of the alliance involving Apple, Philips, Motorola, Sony, Matsushita, and AT&T yielding General Magic Corporation that develops the Telescript communications software.
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Discussion question on supply chain management and capacity management Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Supply management is a group of interrelated activities that bring about the close collaboration of manufacturers, suppliers, warehouses, and stores (Ozkurt, 2013). The objective of this collaboration is to ensure the manufacture and optimal distribution of goods
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Retail Marketing- (Retail Audit Analytical Memos) Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
The address of Country Road store chosen for the analysis is: Charlestown square, Address: l02/30 Pearson St, Charlestown NSW 2290. The retail offer refers to core essence of the offering
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Strategic Role of Technology in Instagram Marketing Case Study
7 pages (1750 words) , Download 4 , Case Study
Free
Instagram is an online service that enables customers to share photos, videos and to socialize on different networks such as Twitter, Facebook, Tumblr, and WhatsApp. Instagram shares the same application characteristics with Facebook and Twitter, which is a challenge considering individuals are attracted to the service that offers the best applications at cheaper prices.
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Pricing Strategy for Haier Company in India Marketing Case Study
4 pages (1297 words) , Download 6 , Case Study
Free
When Haier ventured into its overseas markets, they adopted a strategy where they would have the production of a local good, set up a sales strategy, and also produce products that would be able to cater to the needs of the local present. Over a quarter of a century has passed through which Haier has evolved from an unknown refrigerator factory into a leading appliance seller in the global market.
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Buyer Behaviour and Relationship Marketing Marketing Essay
4 pages (1355 words) , Download 2 , Essay
Free
Business operations are geared towards the achievement of profit targets, winning new and retaining old customers. However, relationships with customers should be healthy to avoid misunderstanding, which leads to disputes. Nonetheless, successful entities allow customers to contribute to decision-making by considering their decisions and reactions.
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Business to business marketing Marketing Article
1 pages (250 words) , Download 3 , Article
Free
The volumes that are normally transacted in B2B are usually higher as compared to those involved in other forms of transactions. The buying behavior of organizations is normally different from that of individuals. As a result the strategies applied in
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Elaborating a Personal Marketing Plan Marketing Personal Statement
8 pages (2223 words) , Download 4 , Personal Statement
Free
As for the author, hailing from a humble background is in itself enough motivation to make him/her work hard always to ‘save’ their family and themselves from the pain of living in lack. Failure has not been and will not be among their vocabularies because their purpose in life is simply to make the future of their family and him/her better.
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Apple's Competitive Advantages Marketing Essay
11 pages (2976 words) , Download 4 , Essay
Free
Apple’s sleek and appealing design is one of the competitive advantages that has driven the firm to the level of success that had experienced over the past decade. Ultimately, if it were not for the fact that Apple’s products were sleek, appealing, and even “sexy”, it is doubtful that the company could experience anywhere near the degree of success that it has currently enjoy.
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Marketing Principles for Business Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The economic factors can be categorized as either macro-economic, which relates to the manner in which demand and supply are managed in the economy, or micro-economic, which relates to the way in which individuals make decisions on the expenditure of their disposable income (Koumparoulis, 2013, p.34). 
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Market Share and Marketing Strategies Marketing Assignment
8 pages (2224 words) , Download 2 , Assignment
Free
Apple’s main mission is to maintain high-quality standards for its products and this helps them to serve its customers with an innovative and technologically advanced product line. Apple not only focuses on the development of innovative products but also protects consumer interest and values consumer welfare (O'Grady, 2009).
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International Marketing Strategy of Nestle Company Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
Nestles is the biggest company in the world that deals with food products operating factories in about sixty-nine countries with a worldwide global strategy. In 1994, almost half of the revenues of the company were realized from Europe, while South and North America accounted for thirty-six percent and other countries for the remaining 18 percent.
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Implementation of Social Media at Brunel Business School Marketing Coursework
8 pages (2478 words) , Download 2 , Coursework
Free
Brunel Business School has also used social media to achieve personal directed learning for students and tutors, for example, through the use of YouTube. Tutors post reading materials on YouTube from where students can read and do exams or term papers. Social media has provided a platform where students can organize and manage their own personal.
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Marketing channel article Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
A retailer that is making a lot of noise this season due to their very aggressive pricing strategy is the online giant Amazon. During Christmas Amazon intends to lower their prices on 80
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Market Opportunity Analysis Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
opportunities and an understanding of the firm’s readiness in terms of technology, competition, and finances, knowledge of unmet market needs, target markets, competitive advantages, and the organization’s resource capacity (Tracy, 2014). Two prominent components of market
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PEST Analysis for the Iphone in the UK Marketing Essay
4 pages (1239 words) , Download 3 , Essay
Free
With the increasing levels of globalization resulting from liberalization of markets, efficient flow of information, and integration of economies, the level of competition has increased tremendously. This has resulted from the entry of multinational companies which have a financial base to segment the market, position their products in the market, and attract customer loyalty towards their products.
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Not-for-Profit Marketing Marketing Essay
7 pages (2061 words) , Download 2 , Essay
Free
Whereas the external marketing environment or the macro environment is not in the hands or control of the organization, it influences an organization's marketing activities nonetheless. Another environment that influences a marketing decision is the microenvironment that the organization faces. The macro-environment that affects the marketing decisions is factors like
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How Digital Revolutions Have Changed Global Marketing Marketing Essay
5 pages (1414 words) , Download 3 , Essay
Free
As the paper tells, global marketing has found a new and easier means of communication and reaches out through the digital revolution. The digital revolution introduces itself in various forms. These range from the direct means of engagement during global businesses to the digital means of advertisements (Hemann & Burbary, 2013).
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Marketing Strategies Marketing Essay
5 pages (1697 words) , Download 2 , Essay
Free
For example, a company such as Coca-Cola utilizes billions of dollars each year in marketing and advertising its products. It is why the company is a global trendsetter and is ranked as one of the most profitable companies in the world. The essay shall explore the various ways that S&H Distribution Ltd (shoes & heels) can employ to maximize its profits and gain a bigger market share.
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Business Concept Carlson Companies Marketing Case Study
11 pages (3321 words) , Download 2 , Case Study
Free
In the United States, where the competition is intense, and products are virtually similar, the company has been forced to employ product diversification to not only survive but also succeed. This is why Carlson has maintained a firm grip on the US hospitality and travel industry, from which it generates a large percentage of its revenues.
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Marketing Strategy by Mercedes-Benz Marketing Assignment
19 pages (4750 words) , Download 7 , Assignment
Free
This research is being carried out to discuss the opportunities of the company in the current market environment and also the threats it may face from its competitors and the external business environment. The marketing strategy and the marketing mix adopted by Mercedes-Benz has also been critically analyzed in the report.
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Wholesale Marketing Channel Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
The author states that unlike in Canada whereby the company was able to use internal sales representatives to distribute products in different parts of the country, the US market requires a different approach. The reason is that the target market requires different segmentation strategies in order to position the products strategically.
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E-Marketing Strategy-Business Issues Marketing Case Study
12 pages (3342 words) , Download 3 , Case Study
Free
The author of the paper under analyses accentuates that the customer has to physically be present and give up on other activities to shop. On the other hand, others are beginning to realize that the customer is rushed for time and offer their wares on the online shop thus reducing the visiting time for them.
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American Marketing Association Marketing Term Paper
7 pages (2006 words) , Download 4 , Term Paper
Free
Various experts and organizations have defined the term differently. American Marketing Association said that “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. 
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Kaizen Japanese System of Improvement Marketing Essay
2 pages (566 words) , Download 4 , Essay
Free
Kaizen is widely known as the Japanese system of improvement that employs an uninterrupted push toward the success of something (Cabral, 2001). There is a continuous drive for success in employing this system because inputs are primarily based on substantial changes that could be beneficial for the company.
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Spain and portugal Marketing Annotated Bibliography
1 pages (250 words) , Download 3 , Annotated Bibliography
Free
In May of 2012 the three Luna brothers will be the ones to experience a trip of a life time; it will be a great trip full of adventure. This trip to them is to celebrate their accomplishments and as well it is a fresh start into their new
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Brand Extension Marketing Plan Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
Moreover, the company aims to meet the expectations of its customers by establishing a brand that meets their lifestyle. The brand extension project is a twofold strategy aimed at utilizing existing resource to create
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Consumer Behaviour - Learning Theory Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
For instance, the sausage advert has an image of a delicious sausage, which gives a quick and clear visual impression to the viewer. One does not even need to read the words to ascertain what the advert is all about. Learning brings cognitive,
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Social Media Appeal of Good User Practices Marketing Essay
2 pages (617 words) , Download 3 , Essay
Free
Social media sites such as Facebook or Twitter are highly engaging enabling people to chat and share information with one another online. This technology has provided a platform that has made it as simple as possible to effectively connect to the public. With this in mind, it is important to take caution when using social media marketing to advertise the organization.
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Job Serach E-mail Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Moreover, I was involved in the development of the Sales and Marketing strategies that detailed targets to be achieved and the sales strategies to be
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Sustainable Solutions for Air Arabia Marketing Thesis Proposal
57 pages (14250 words) , Download 4 , Thesis Proposal
This particular essay will focus on analyzing the case of Air Arabia in terms of being able to contribute something not only to the economic status of UAE but also to its people and the environment. Within the low cost airline industry in UAE, flydubai and flynas are two of the closest competitors of Air Arabia
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Kimono Traditional Clothing Marketing Research Paper
6 pages (1616 words) , Download 2 , Research Paper
Free
The traditional clothing is manufactured by the Kimono Company that is located in Japan. The target customers for Kimono traditional clothing would be both men and women regardless of the age group. It is relatively cheap and affordable meaning that all members of society can buy it irrespective of their incomes.
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Marketing Actions in Terms of Marketing Mix Strategy Marketing Assignment
10 pages (2799 words) , Download 6 , Assignment
Free
The sports manufacturing company may wish to apply the three international business strategies that include exporting along with importing, franchising, and licensing while entering into the target market i.e. Brazil. The aforesaid three international business strategies undoubtedly possess certain significant benefits.
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Marketing , advertising and sales promotion FINAL Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
It involves adverts in newspapers, magazines, radios, television and billboards. Advertising makes use of emotional appeal, is brand oriented and makes use of an indirect and
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Self Identity Image Ads Unethically Manipulate Individuals and their Image of Themselves Marketing Essay
6 pages (1691 words) , Download 3 , Essay
Free
            There is nothing wrong with the fact that advertisers the world over do resort to an array of strategies to influence consumer preferences and to persuade the target customers to subscribe to the specific brands they showcase. However, in the current context, the ethical credentials of the self-identity image ads have accrued much attention and criticism.
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