Nobody downloaded yet

Changing environment factor, and Pricing Strategies - Essay Example

Comments (0) Cite this document
The government has put in place a series of regulatory measures to control and monitor trade and commerce. These certainly influence and determine the choice in organisational approach and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
Changing environment factor, and Pricing Strategies
Read TextPreview

Extract of sample "Changing environment factor, and Pricing Strategies"

Download file to see previous pages Undeniably the muffin market in the United States has its share of competitors and Wholesome Muffins will not entirely be entering a new market. Subsequently since the objective is profit maximisation it would be better for Wholesome Muffins to establish a position above the other competitors. To achieve this, the firm will require licence permission to operate as a subsidiary. This also implies that the subsidiary will be registered and licensed under the limited liability option as well as the franchisee alternative. This has a great role in ensuring that the marketing production and growth strategy maintains a direct channel approach (Berry, 2008).
Despite the identified influence of the legal entities in the chosen type of organisation, it also presents certain risks. To begin with it would be impractical to establish a place of business in the country if the government fails to cooperate and offer assistance. This could occur through unfriendly policies and standards that will lead to extra expense and cost. If the firm does not also receive political input it will not have the relevant market statistics. This means that it will fail in making the customers preference and taste (Kerin, Hartely, Berkowitz & Redelius, 2006). The lack of cooperation from the government also puts the company at the risk of intellectual property insecurity. Subsequently it will fall behind the competitors increasing its operational management and marketing costs.
The United States’ food market was hardly hit by the recent economic crisis that drove the interest rates on goods and legal tender sky high slowly eliminating the unstable and inefficient companies. The remaining companies were forced to diversify to break even. Subsequently the competition for Wholesome Muffins comprises companies that have fresh muffins as just one among their products. However, the competition still exists, and it poses great risks to the firm’s performance. However, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Changing environment factor, and Pricing Strategies Essay - 1”, n.d.)
Changing environment factor, and Pricing Strategies Essay - 1. Retrieved from
(Changing Environment Factor, and Pricing Strategies Essay - 1)
Changing Environment Factor, and Pricing Strategies Essay - 1.
“Changing Environment Factor, and Pricing Strategies Essay - 1”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Changing environment factor, and Pricing Strategies

Pricing strategies of Amazon effectively price the product in question at a price level that is in harmony with all factors such as supplier level of pricing and customer expectations (Yates 2004, p. 189). Apart from the highlighted strategies applied by Amazon as aforementioned, the company also employs the use of price setting in its business operations. This is whereby it regularly determines the pricing of its merchandise in relation to market and industry standards and transformations. Given that the company operates in an industry that is highly dynamic in relation to the prices of goods, the constant...
12 Pages(3000 words)Essay

Pricing Strategies for NIVEA

...for Assignment Two Price structure of a product plays a significant role in its success in the market. This assignment looks to identify and apply segmentation pricing tactics for varied markets. Seven generic strategies for segmenting the market by the use of fences will be highlighted. The criteria that are necessary for success will be identified and also the importance of segmented pricing will be evaluated. Assignment Two Price Structure 1. Segmenting by Buyer Identification: Every customer has different characteristics which distinguishes them. Company uses computer based information such as customer’s credit attain, geographic location,...
14 Pages(3500 words)Essay

Pricing Strategies of Organisations

... they are more likely to respond to fluctuations in the fares (Malighetti, Paleari & Redondi, pp. 43, 2009). More importantly, Ryanair’s recent steps to reduce its dynamic pricing strategy and adding new destinations is expected to stimulate additional tourist demand which also means that advance booking with Ryanair would be expensive. However, even more important to understand is that this study reinforces the idea, which is being discussed here that pricing strategies have a significant link with targeting specific market. As evident from the above example, a change in Ryanair’s pricing strategy is expected to help it to target new tourists (Malighetti, Paleari & Redondi, pp. 43, 2009). Conclusion Therefore, towards the end... and...
10 Pages(2500 words)Essay

Implementing Pricing Strategies

...stage of a product or service to avoid incurring huge loss. Thus, it can be avowed that determination of uncertain variables such as cost and price is entirely based on the demand of product or service (Bloom, Bond & Reenen, 2007). Hence, these tentative components should not be considered as fixed, because it entirely depends on the demand fluctuations in the market with high possibility of changing values. Question 2 Pricing strategy is referred as the idea of implementing an optimum price, based on the features of the particular product or service. The prime objective behind the notion of shaping pricing strategy is...
5 Pages(1250 words)Term Paper

Pricing Strategies

...PRICING THE ZC GEMSTONE: STRATEGY ANALYSIS February 4, 2007 Pricing the ZC Gemstone: Strategy Analysis Pricing is a major component of the 4Ps and is an essential element of any marketing strategy. Setting the price too high can lose sales and market appeal. Setting the price too low can erode profits and drive a product out of the market. The ZC gemstone is presented with a unique situation in which the product has not been offered to the buyers before. Using a comparison to similar items and trying to insure that the product can stay on the market results in 2 strategies that are the...
3 Pages(750 words)Essay

Pricing Objectives & Strategies

...Setting prices for the products and services is a very difficult art sometimes as your pricing strategy clearly signals to your s, your strategic vision and direction. Since we are just entering into a new market therefore our pricing will be based on keeping in view the different options available to us. Overview of the Product The product which we are going to launch is the process sea food. This product will be basically based on the processing of sea food items like fish, crabs etc to the UAE market. We will be selling our product based on our quality and freshness. This will be achieved while keeping in view the element of value addition in mind since sea food...
2 Pages(500 words)Essay

Business Changing Environment

...set of uncertainties and risks that need to be addressed urgently. While it is good to think that organized structure of business management and operation would be able to tackle the emergency situations, it would be crass bad business sense not to adapt to changing environment of competitive business that is fast incorporating global values. In such circumstances, one cannot discount the unanticipated problems and conflicting issues that might emerge as a result. It has, therefore, become important that business must try to formulate strategies to combat the anticipated and unanticipated risks in all areas of business. The corporate strategy must incorporate the module...
7 Pages(1750 words)Essay

Pricing strategies of Apple

...Apple Pricing Strategy Apple is one of the super brands and one of the most successful company popular for its phones, computers and other products and services such as the sale of tunes and products such as iTunes. Apple, which is a manufacturer of computers and smart phones often, adopts strategies aimed at attracting customers to their products while at the same time offering value for money. The pricing strategy also helps in giving the customers more choice that generates growth in the sense that it sells more of its products. However, the major strategy remains maintaining similar prices for all retailers, which...
6 Pages(1500 words)Essay

Advertising and Pricing Strategies

... to get their expensive products at a bargain price. This not only creates good will for the company, but also increases their revenue. Moreover, late adopters increase its market share. According to Perreault, Cannon and McCarthy (2011), a price skimming strategy focuses on profit maximization by charging a high price for early adopters of a new product then reducing the price to attract thriftier consumers. Apple has adopted this strategy because it helps them to create an aura of prestige around their products while generating a lot of profits. Moreover, it allows them to reduce their prices to encourage consumers to buy. The purchase decision was informed by a number of factors. First, the affordability of the product. Second... ...
1 Pages(250 words)Essay


...Pricing Strategies of Case Study, Health sciences and medicine Pricing Strategies There can be a number of pricing strategies that a pharmaceutical benefit manager can use to cut down the rising costs of health care products and services provided by the employers and also improving the quality of care for patients. Utilization Management Strategy It is observed that an employer has the potential ability to save thousands of dollars just by eliminating the inappropriate and unnecessary prescriptions filed by their employees. Consider that an organization has 5,000 employees. The average prescriptions filled by each...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Changing environment factor, and Pricing Strategies for FREE!

Contact Us