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Marketing Essays

Result for Subject Marketing:
19930 essays
Analysis of Wal-Mart Chain Supply Management System Marketing Essay
3 pages (940 words) , Download 2 , Essay
From the paper, academic interest is an important factor in dealing with research. Academic interest ensures that the research is carried out with much keenness and more relevant information is obtained. Academic interest is important as more focus is put on the research so that the intended objective is achieved.
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The product Pepsi Cola Marketing Essay
5 pages (1000 words) , Download 4 , Essay
Free
It is fit and proper to discuss first on the short historical background of how Pepsi came to be – its founder and short origin, and how it got its name, up to the present time where it has survived through the times and has taken a new name and role in business. Pepsi Cola was first invented or introduced by Caleb Bradham in the late 1800s.
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Key Aspects about Marketing Mix Marketing Coursework
5 pages (1565 words) , Download 2 , Coursework
Free
The paper can be used to fill in stuffed animals or plush toys, pillows, or similar products. These are the types of products that would have a concrete need for the hole punch scraps. They can be used as alternatives to other products such as “straw, beans, plastic pellets, cotton, synthetic fibers, or other similar materials (Wikipedia 2010).”
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Strategy Development Format of JB Hi-Fi Marketing Essay
27 pages (5000 words) , Download 3 , Essay
The author states that the IMC strategies have been developed on the basis of the relative market share that JB Hi-Fi enjoys within its domain in comparison to its major rivals viz. Big W, Harvey Norman and Dick Smith. The central objective behind the adoption of such strategies is that JB Hi-Fi shares the market space.
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The Internet and Digital Marketing in the Company Napster Marketing Case Study
8 pages (2304 words) , Download 3 , Case Study
Free
Internet marketing and digital marketing has a wide range of options that are available to various companies across the world. Digital marketing has one major benefit, i.e. the flexibility. In the current times, where every customer has immense availability of information and details, the companies require to use all the options and characteristic.
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Stop & Shop Supermarket Company Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
It is a multibillion-dollar corporation owned by Dutch food giant Ahold. It operates over 375 stores in Massachusetts, Rhode Island, New Hampshire, Connecticut, New York and New Jersey. It has a manpower resource of over 58,000 people in its network of stores, distribution centers, manufacturing plants and offices.
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Demographic Traits Influenced the Products and Services Marketing Assignment
1 pages (330 words) , Download 2 , Assignment
Free
Organizations with diverse product range divide target market in multiple segments and try to address their needs separately. The segmentation is done on the basis of demographics. It includes age, gender, social class, status, educational background, etc. The wants and demands differ from one group to the other (Boone & Kurtz, 357).
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Strategic Analysis of ARM Holdings Marketing Essay
9 pages (2810 words) , Download 3 , Essay
Free
UK-based ARM Holding is one of the semiconductor companies, which have been posting impressive results in terms of market share. ARM Holding boosts of great technology, which has a player, a vital role in winning market share for the company. The company has developed an innovative way of conducting its business through licensing manufacturing companies to use their technology.
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Ideas of Sports Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The company was able to establish loyalty from the public as a result, of all the presents they gave out during this period. This loyalty is long term and therefore, they were able to attract customers who will buy their products for a long period. They were able to increase the number of purchases that were made during the period. 
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The Luxury Soap of the World Marketing Essay
1 pages (281 words) , Download 2 , Essay
Free
The advertisement is not very appealing to the eyes because there is no color. It is not attractive and does not capture the attention of the people who will be seeing it in a magazine. It, however, uses exaggeration to attract readers and encourage them to use Yardley soap. At the top of the advertisement is a phrase written in huge letters. 
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Wal-Mart in German Market Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
To cope with the competitors, Wal-Mart decided to adopt their cultural ways of doing business. They thought their ways of serving customers like creating a strong relationship between customers and the employees would make them successful in Germany. Instead, their ways of doing business never impressed the Germans.
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Performance of Li and Fung Ltd Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Li & Fung Ltd contributes to the performance in their global marketplaces. They do this by managing the supply chain for various consumer goods such as footwear, toys, accessories, and clothing. This covers everything including lining up of raw materials for manufacture, overseeing production, and assessing the performance of the supply chain.
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The value of marketing research to organizations Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author states that marketing research provides firms with marketing information, which is important in improving marketing intelligence, and capacity to enhance both strategic and tactical decisions.  As a strategic tool, marketing research provides strategic marketing information for corporate growth decisions.
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Publix Brand Products And Name Brand Products Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
With Publix ranking 14th amongst the retail chains, competition seems vulnerable. Further, there are other packaging companies with stronger brands than the supermarket, and this poses a threat to the company’s operations (Plunkett 245). It faces giant outlets, for example, Wal-Mart, and other dairy and grocery brands.
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The Experience as a Sales Representative Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
Customer value is what attracts new customers to a company’s products and services, as well as retaining existing ones as loyal customers of the company. Xerox Corporation creates customer loyalty using a six-stage personal selling process. Each of these stages gears at ensuring the customer gets the best value the company can offer.
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Developing a Personal Selling Philosophy in Cadbury Company Marketing Term Paper
16 pages (4231 words) , Download 2 , Term Paper
Free
In essence, the company has identified the driving forces that bring changes to the industry. Before the company makes its sales, it identifies the categories of customers and set out both primary and secondary segments. However, the company has established a sales distribution chain to reach customers.
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The Market Target for the Moveo Foldable Electric Scooter Marketing Assignment
13 pages (3834 words) , Download 2 , Assignment
Free
MOVEO Company limited began the mass production of the foldable electronic scooters in January 2014. The project was initiated in 2008 and the first prototypes were developed by January 2013. The company has already established a manufacturing firm in Hungary which will help with the serial production of the foldable electronic scooters.
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Nike's Branding Strategies Establishing Its Considerations of Culture and History Marketing Research Proposal
5 pages (1531 words) , Download 2 , Research Proposal
Free
The strategic positioning and recognition of Nike as a “Fashion Icon” emanates from its business operative sections. The subject areas of branding and marketing constitute the success strategy of the operations as engaged by Nike. The branding as a strategy entails the entire characteristics of describing the business product to depict its value.
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Procurement and Supply Chain Management Marketing Assignment
5 pages (1407 words) , Download 4 , Assignment
Free
Supplier selection is a significant factor for any industry that is functioning either as a large or medium-scale business. Suppliers mainly provide raw materials, semi- or finished products to a firm in order for them to perform more operations on the product or assemble the final good. We will have suppliers how to supply raw materials.
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Communication and Negotiation Skills for Media Releases Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The media release is required to be carried out for promoting the event of Animal Play Day in Monarto Zoo. The Animal Play Day is taken to encourage the growth of visitors to the zoo to observe the natural behavior of chimpanzees in the zoo environment. The internal stakeholders in the negotiation process would involve the zoo manager.
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How Returns to Scale Affect the Structure of a Market or Industry Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
With marginal costs, the company is guaranteed higher profits. From another viewpoint, though the total cost of production will go up if the scale of production is increased, the average costs will go down in the long run. From this example, it is evidently clear that increasing returns to scale necessarily affects the structure of the industry.
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The Winemaking Expertise of BRL Hardy Marketing Case Study
9 pages (2389 words) , Download 2 , Case Study
Free
Hardy began as a strong family-owned enterprise that enjoyed recognition and respect as the first winemaking firm in Australia. As early as 1882, Hardy scooped its first international gold medal at Boudreaux. The organization’s goal was to manage a team possessing appropriate marketing expertise, brands, and winemaking knowledge.
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Price Determination - Pyramid Solution Marketing Research Paper
5 pages (1522 words) , Download 3 , Research Paper
Free
Variable expenses refer to the expenses that Pyramid Solution can modify, through changing the production rate. The variable expenses for the training include wage to the participants, replacement of staff cost, and administrative costs. For instance, reducing the wage to the participants can help in reducing the cost of production.
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Marketing research for apple company Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
According to Lai, Reitsma, Strohmenger, Gownder, and Mitchell (2014), smart-watch predecessors, for instance, Sony Smartwatch and Samsung Galaxy Gear experienced sluggish sales. This has created a psychological barrier to the adoption of Apple Watch. The
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Sustainable Marketing for Beauty Marketing Assignment
13 pages (3857 words) , Download 4 , Assignment
Free
Others practice it but only when conditions are tolerable; in business, producers will always way the most profitable areas especially if they are fast yielding. Sustainability however does not stand out as the main factor when it comes to positioning. In most cases, sustainability never comes into play when is a matter of pricing.
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Marketing and Advertisement - Super Bowl Ads Marketing Essay
2 pages (661 words) , Download 4 , Essay
Free
 The top three advertisements as per the recent rating that occurred Feb 1 are as follows; “lost dog” by Budweiser rated 8.1. The second was “like a girl” by always with a rating of 7.1 and the third was “blue pill” by Fiat. Super Bowl uses age, state, gender, and income to measure the effectiveness of an advertisement.
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Marketing Plan for New Product Launch of Candy Flakes Marketing Assignment
7 pages (1988 words) , Download 2 , Assignment
Free
The perceptual map in the context of the competitors is prepared to relay the brand’s position in the market. The Consumer’s purchase decision-making for the target market with justifications is elaborated. Company introduction and its mission statement are developed along with the feasibility study for the ‘Candy Flake’.  
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Marketing and Promotional Tools Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
According to the report new marketing strategies have been developed and widely adopted by various companies across the world. Companies have been forced to restructure their systems in order to enhance compatibility with the new changes. Evolution of marketing techniques has aided various organisations.
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Implications of Ethical Consumption under Fairtrade Marketing Essay
8 pages (2527 words) , Download 4 , Essay
Free
Despite consumers practicing ethical consumption under Fairtrade, it is not necessarily that they will have ethical consumption due to the above-illustrated factors. It is, therefore, important that both companies and consumers uphold their moral behaviors to avoid the change in consumption practices (Auger et al. 2003, p. 299).
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Comparing between (Mercedes vs Lexus) companies in the 4 ps(place, price, promotion and product ) Marketing Essay
3 pages (750 words) , Download 2 , Essay
The aim of the research is to bring out the difference in the two companies as they are in a stiff competition in terms of their prices, their products, promotions and place. In this report we will compare between these two
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Digital Marketing Aspects of Musclefood Marketing Essay
12 pages (3000 words) , Download 5 , Essay
Free
The author states that although the website included interactivity, it was limited to only few portions such as the primary promotional belt of the webpage. Also multiple tabs have been given for highlighting various product segments which has clamped the webpage. The praiseworthy aspect of the existing web page is the navigational system.
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Strategic Marketing Management Issues Marketing Term Paper
4 pages (1136 words) , Download 2 , Term Paper
Free
The problem arises from the fact that people are habitual. Consequently, every proposed change will often be counter by resistance by employees. Shifting the culture of an organization demands that employees unlearn old values, routines as well as assumptions and embrace new values, which they are not familiar with.
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Dr Pepper (one of the sodas) Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
Dr. Pepper / Snapple Group is currently the major beverage company bottling and distributing of nonalcoholic beverage in the US, Canada and Mexico. For Dr. Pepper to reach where it is now it had to implement new strategies to increase its sales. Moreover,
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How Is the Marketing Concept and Its Implementation Responding To Developments in the Macroenvironment Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
The conclusion from this study states that marketing conception acts as a significant factor for any business organization while operating their business functions worldwide. The business organizations generally deal with certain business environmental factors, out of which the macro environmental factors play a vital part of the organizations.
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Stakeholders and Commercial Viability versus Sustainability: The Al Qasr Project Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
The future holds a very bright prospect for the Al Qasr Project in Riyadh, Saudi Arabia. Its construction started in the mid-2000, it boasts of an integrated residential and commercial sector that caters to all income levels albeit it primarily caters to the middle income. It has residential units consisting of apartments and villas.
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Competitive Analysis & Marketing Strategy for Dells Computer Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
This is in comparison with its competitor, Hewlett-Packard, which had approximately 15% of the world’s personal computer market share. In the last period of the
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Service Marketing Enhancements for JetBlue Marketing Essay
4 pages (1107 words) , Download 2 , Essay
Free
JetBlue, a leading low-cost airline company, recently experienced a significant drop in trust related to the brand due to significant volumes of service failures. Customer sentiment about the brand was greatly reduced because of these customer service breakdowns, leading to a very rare and public apology by the CEO.
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Advantages and Disadvantages of 4 Different Advertising Media Options Marketing Essay
4 pages (1121 words) , Download 2 , Essay
Free
It is important to use appropriate media for the marketing of a product or service because media has a lot of effect on the effectiveness of any firm’s communication strategy. Advertising media options should be picked according to the target market of the product or service. Matching the target market with advertisement media is important because different people have access to different advertisement media.
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Theory to Marketing Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Currently, the company operates in over 100 countries globally. This paper will talk about the Hewlett-Packard Company as one of the leading brands in the business
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Cape Bretons United Website Marketing Assignment
1 pages (293 words) , Download 2 , Assignment
Free
The sites layout and design is framed in red and white with easy to read Times New Roman font and links which navigation simple. Context earns a score of 9, improvements which I think are possible would be the inclusion of more graphics as some pages have very few if any. Content includes text and pictures, sound and video.
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Descriptive Statistics Marketing Essay
1 pages (250 words) , Download 7 , Essay
Free
e me, descriptive statistic comes in the form of my GPA or General Point Average, which summarizes my performance across all the academic subjects I took in various discipline in just one figure. For teenagers who like sport say for example baseball, descriptive statistics
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Business for Higher Awards Marketing Case Study
4 pages (1040 words) , Download 2 , Case Study
Free
Being the manager of a pool hall may be perceived as a good business venture however, there are many challenges that you may face and this can make the business fail. As a manager, you should clearly identify your target clientele. This can range from students to members of the public that frequently visit this enterprise.
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Consumer Bahviour class Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
That means that the consumer will have to consume the budget that he has in place and the number of items that he wants to purchase with the money available. The consumer behavior problem that
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Purchase Perceptions That Promote Frequent E-Commerce Buying Marketing Research Paper
15 pages (4169 words) , Download 2 , Research Paper
Free
The research paper deals with the perception of the people in the UAE on the e-commerce purchasing process. However, the perception of consumers on the e-commerce purchasing process used to differ from an individual to an individual to another individual due to several positive and negative aspects of e-commerce.
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Organization of Communication Networks in Dubai: Publinet Marketing Term Paper
15 pages (3925 words) , Download 2 , Term Paper
Free
In the historical period of its establishment, it used to operate as a simple creative agency. However, with the passage of time, it has been successful in expanding its business towards performing multiple tasks such as advertising consultancy, public relations, management of creative events, brand design, animation, brand activation.
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International & Global Marketing: Ford Cars in Pakistan Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The country of Pakistan is merely around 6 decades old; however human record in the region reaches back for millions of years. The country of Pakistan came into being as an autonomous state in the year 1947. Dissimilar to the western nations, in Pakistan, fatalism, collectivism and fatalism are all elements of routine life.
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Development of the Chinese Money Market and Its Critical Issues for Future Development Marketing Essay
11 pages (3382 words) , Download 2 , Essay
Free
China has been undergoing changes in the money market and interest rate regimes, ever since the beginning of the reforms period in the late 70s. Since then, there has been a growing emphasis on the development of short-term nationally integrated money markets. The rationale behind this liberalization regime was to improve the effectiveness of the money markets.
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Principles of Persuasion Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Authority was noticeable as the principle of persuasion in this scenario. 3. In Phoenix, Arizona, from the rationales offered to the hotel guests for reusing towels, most guests are likely to reuse the towels in order to join fellow citizens in reusing the towels.
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Marketing MIX for Chery Cars China Automobile Manufacturing Company Marketing Essay
10 pages (3111 words) , Download 3 , Essay
Free
Chery should try to inculcate new culture within the employees. It is important for them to properly train their staffs so that they have full information about the product which they are presenting to the customers. Thus Chery should concentrate on hiring local US people who understand the culture of the US.
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Ethical Consumption Marketing Essay
7 pages (2458 words) , Download 3 , Essay
Free
However numerous American consumers give off an impression of being selecting things, frequently at higher expenses, in light of the fact that they are developed generally, are not bringing about damage to nature or their body, or on the grounds that makers are accepting reasonable payment for their products (BBMG 2007; French and Rogers 2007; LOHAS 2009).
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