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Marketing Essays

Result for Subject Marketing:
19895 essays
Service Marketing Enhancements for JetBlue Marketing Essay
4 pages (1107 words) , Download 2 , Essay
Free
JetBlue, a leading low-cost airline company, recently experienced a significant drop in trust related to the brand due to significant volumes of service failures. Customer sentiment about the brand was greatly reduced because of these customer service breakdowns, leading to a very rare and public apology by the CEO.
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Advantages and Disadvantages of 4 Different Advertising Media Options Marketing Essay
4 pages (1121 words) , Download 2 , Essay
Free
It is important to use appropriate media for the marketing of a product or service because media has a lot of effect on the effectiveness of any firm’s communication strategy. Advertising media options should be picked according to the target market of the product or service. Matching the target market with advertisement media is important because different people have access to different advertisement media.
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Theory to Marketing Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Currently, the company operates in over 100 countries globally. This paper will talk about the Hewlett-Packard Company as one of the leading brands in the business
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Cape Bretons United Website Marketing Assignment
1 pages (293 words) , Download 2 , Assignment
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The sites layout and design is framed in red and white with easy to read Times New Roman font and links which navigation simple. Context earns a score of 9, improvements which I think are possible would be the inclusion of more graphics as some pages have very few if any. Content includes text and pictures, sound and video.
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Descriptive Statistics Marketing Essay
1 pages (250 words) , Download 7 , Essay
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e me, descriptive statistic comes in the form of my GPA or General Point Average, which summarizes my performance across all the academic subjects I took in various discipline in just one figure. For teenagers who like sport say for example baseball, descriptive statistics
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Business for Higher Awards Marketing Case Study
4 pages (1040 words) , Download 2 , Case Study
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Being the manager of a pool hall may be perceived as a good business venture however, there are many challenges that you may face and this can make the business fail. As a manager, you should clearly identify your target clientele. This can range from students to members of the public that frequently visit this enterprise.
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Consumer Bahviour class Marketing Essay
2 pages (500 words) , Download 3 , Essay
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That means that the consumer will have to consume the budget that he has in place and the number of items that he wants to purchase with the money available. The consumer behavior problem that
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Purchase Perceptions That Promote Frequent E-Commerce Buying Marketing Research Paper
15 pages (4169 words) , Download 2 , Research Paper
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The research paper deals with the perception of the people in the UAE on the e-commerce purchasing process. However, the perception of consumers on the e-commerce purchasing process used to differ from an individual to an individual to another individual due to several positive and negative aspects of e-commerce.
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Organization of Communication Networks in Dubai: Publinet Marketing Term Paper
15 pages (3925 words) , Download 2 , Term Paper
Free
In the historical period of its establishment, it used to operate as a simple creative agency. However, with the passage of time, it has been successful in expanding its business towards performing multiple tasks such as advertising consultancy, public relations, management of creative events, brand design, animation, brand activation.
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International & Global Marketing: Ford Cars in Pakistan Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The country of Pakistan is merely around 6 decades old; however human record in the region reaches back for millions of years. The country of Pakistan came into being as an autonomous state in the year 1947. Dissimilar to the western nations, in Pakistan, fatalism, collectivism and fatalism are all elements of routine life.
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Development of the Chinese Money Market and Its Critical Issues for Future Development Marketing Essay
11 pages (3382 words) , Download 2 , Essay
Free
China has been undergoing changes in the money market and interest rate regimes, ever since the beginning of the reforms period in the late 70s. Since then, there has been a growing emphasis on the development of short-term nationally integrated money markets. The rationale behind this liberalization regime was to improve the effectiveness of the money markets.
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Principles of Persuasion Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Authority was noticeable as the principle of persuasion in this scenario. 3. In Phoenix, Arizona, from the rationales offered to the hotel guests for reusing towels, most guests are likely to reuse the towels in order to join fellow citizens in reusing the towels.
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Marketing MIX for Chery Cars China Automobile Manufacturing Company Marketing Essay
10 pages (3111 words) , Download 3 , Essay
Free
Chery should try to inculcate new culture within the employees. It is important for them to properly train their staffs so that they have full information about the product which they are presenting to the customers. Thus Chery should concentrate on hiring local US people who understand the culture of the US.
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Ethical Consumption Marketing Essay
7 pages (2458 words) , Download 3 , Essay
Free
However numerous American consumers give off an impression of being selecting things, frequently at higher expenses, in light of the fact that they are developed generally, are not bringing about damage to nature or their body, or on the grounds that makers are accepting reasonable payment for their products (BBMG 2007; French and Rogers 2007; LOHAS 2009).
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Advertising Standardization Problems in Foreign Countries Marketing Essay
3 pages (874 words) , Download 2 , Essay
Free
Cultural setups in various countries have varied perceptions of the same thing. They see different meanings in the same things. This may be a result of cultural beliefs. For instance, China uses red color to symbolize weddings while the United States of America senses danger anytime they see red color. This cultural difference has imposed a great challenge to global advertisement standardization.
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Marketing Research/Analysis Marketing Essay
1 pages (250 words) , Download 2 , Essay
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I am adaptable, and I always prefer to deal with problems as they come. I also chose to live in the present, choosing to show flexibility only when required to deal with some issues. I do this keeping in mind
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Should Qantas Continue with Its Partnership with Emirates in Its Service Delivery to Customers Marketing Case Study
1 pages (333 words) , Download 2 , Case Study
Free
Qantas has struggled in terms of profitability over the past few years on the international front (Gross & Schröder, 2007). It has taken several steps to get back to profitability, but no has not worked to the company’s expectations. Some of the steps that included a joint partnership with British Airways did not bring much of the needed returns for the business.
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The Internal Assessment Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
The employment gain of the corporation can be said to have been steady though moderate. However, the employment rate experienced a fall of 6.7%. The bank’s retail sales experienced a significant growth rate for a majority of the
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The Understanding of the Target Market: Communication Technique Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The advert features a famous movie superstar, Spider-Man. It is a continuation of the Evian babies dance tradition. Spiderman and baby spiderman are invited to dance along to an old musical tune. The theme of the commercial is featuring spiderman who is all alone doing rounds in the city then encounters baby Spiderman.
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Marketing Success of Clarks Footwear Fashion Business Marketing Essay
9 pages (2606 words) , Download 4 , Essay
Free
Clarks is currently not only the best-known brand on the UK high street, but the company is increasingly expanding its operations across several parts of the world including North America, India, Eastern, and Western Europe, and China thereby making it the fourth-biggest footwear manufacturer and retailer in the world.
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Apples Traditional Marketing Strategies Marketing Essay
10 pages (2759 words) , Download 3 , Essay
Free
Allowing customers to share their content through Apple’s social network pages such as Facebook would increase customer interest towards Apple Company and its products.  Asking interesting questions and helping customers to solve them is another marketing strategy that can be adopted by Apple in its social media marketing.
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Samsung Product Portfolio Marketing Assignment
8 pages (2000 words) , Download 4 , Assignment
Free
Every product provided by Samsung to its consumer has a contribution to the company. According to the Boston Matrix, Stars are products with a large market share and are in a rapidly growing market. In the case of Samsung, its star is Samsung Electronics. Samsung Electronic produces a vast range of products for the rapidly growing market.
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Natural, Herbal, and Vitamin Supplements Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
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This essay discusses that media greatly affects online shopping for vitamins and supplements. Each day, online sites are flooded with people looking for every kind of health-related information. Their searches range from information pertaining to remedies for health problems to preventive health care.
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TESCO Marketing and Healthy Living Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The TESCO Company was founded in 1919 by Jack Cohen. He started the company by selling groceries in East London.  The first day of the business transaction, he made a profit of 1 Pound. In 1924, he sold the first product with his brand name.
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Marketing Research in Theory and Practice Marketing Essay
13 pages (4692 words) , Download 2 , Essay
Free
The focus of the present research was to estimate the changing requirements of regular visitors of hotels and restaurants so that the new chain of hotels can be established on the same footings under the title ‘the Hobbit’s Choice Restaurant’, where the changing needs as well as fresh demands of the customers can be presented in a stylish and innovative way.
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Starwood Group of Hotels and Resorts Marketing Plan Marketing Essay
20 pages (5000 words) , Download 2 , Essay
Free
Starwood group of hotels is one of the biggest groups of hotels and resorts. It was incorporated in 1980, and two of their largest brands Sheraton and Westin Hotel and resorts have been serving the market for over 60 years. The group operations are divided into two main segments: hotel and vacation ownership and residential operations.
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Marketing Strategies of Bonobos in the Market of the United Kingdom Marketing Assignment
24 pages (6483 words) , Download 2 , Assignment
Bonobos the only online men's wear in New York has been experiencing a great and steady flow since its operation. The company was able to break even immediately after a year of operation and is expected to triple its net revenue in the future. The company aims in providing a complete solution to men shopping with best-fitted apparel.
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Enhancing Marketing Communication Mix Effectiveness for Fiat 500 Marketing Literature review
8 pages (2764 words) , Download 3 , Literature review
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Marketing communication is a process through which a company interacts with the customers of its product intending to convince them to purchase and use the product. Thus, in marketing the Fiat 500, it is important to attract consumers to the product by highlighting some of its unique features which are lacking in other automobiles.
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Nokia: Mobile phone company Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
However, the company undertook businesses in telecommunication through the prologue of a digital telephone swap over switch in 1960’s. The company sustained with its activities within telecommunication sector directing to development of a transport, and hand
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Strategic Management and Strategic Alliances Marketing Admission/Application Essay
12 pages (3345 words) , Download 2 , Admission/Application Essay
Free
Whereas much focus on strategic alliances would be between two companies, there has been a trend towards multi-company alliances with Elmuti and Kathawala (2001) giving an example of the alliance involving Apple, Philips, Motorola, Sony, Matsushita, and AT&T yielding General Magic Corporation that develops the Telescript communications software.
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Discussion question on supply chain management and capacity management Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Supply management is a group of interrelated activities that bring about the close collaboration of manufacturers, suppliers, warehouses, and stores (Ozkurt, 2013). The objective of this collaboration is to ensure the manufacture and optimal distribution of goods
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Retail Marketing- (Retail Audit Analytical Memos) Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
The address of Country Road store chosen for the analysis is: Charlestown square, Address: l02/30 Pearson St, Charlestown NSW 2290. The retail offer refers to core essence of the offering
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Strategic Role of Technology in Instagram Marketing Case Study
7 pages (1750 words) , Download 4 , Case Study
Free
Instagram is an online service that enables customers to share photos, videos and to socialize on different networks such as Twitter, Facebook, Tumblr, and WhatsApp. Instagram shares the same application characteristics with Facebook and Twitter, which is a challenge considering individuals are attracted to the service that offers the best applications at cheaper prices.
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Pricing Strategy for Haier Company in India Marketing Case Study
4 pages (1297 words) , Download 6 , Case Study
Free
When Haier ventured into its overseas markets, they adopted a strategy where they would have the production of a local good, set up a sales strategy, and also produce products that would be able to cater to the needs of the local present. Over a quarter of a century has passed through which Haier has evolved from an unknown refrigerator factory into a leading appliance seller in the global market.
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Buyer Behaviour and Relationship Marketing Marketing Essay
4 pages (1355 words) , Download 2 , Essay
Free
Business operations are geared towards the achievement of profit targets, winning new and retaining old customers. However, relationships with customers should be healthy to avoid misunderstanding, which leads to disputes. Nonetheless, successful entities allow customers to contribute to decision-making by considering their decisions and reactions.
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Business to business marketing Marketing Article
1 pages (250 words) , Download 3 , Article
Free
The volumes that are normally transacted in B2B are usually higher as compared to those involved in other forms of transactions. The buying behavior of organizations is normally different from that of individuals. As a result the strategies applied in
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Elaborating a Personal Marketing Plan Marketing Personal Statement
8 pages (2223 words) , Download 4 , Personal Statement
Free
As for the author, hailing from a humble background is in itself enough motivation to make him/her work hard always to ‘save’ their family and themselves from the pain of living in lack. Failure has not been and will not be among their vocabularies because their purpose in life is simply to make the future of their family and him/her better.
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Apple's Competitive Advantages Marketing Essay
11 pages (2976 words) , Download 4 , Essay
Free
Apple’s sleek and appealing design is one of the competitive advantages that has driven the firm to the level of success that had experienced over the past decade. Ultimately, if it were not for the fact that Apple’s products were sleek, appealing, and even “sexy”, it is doubtful that the company could experience anywhere near the degree of success that it has currently enjoy.
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Marketing Principles for Business Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The economic factors can be categorized as either macro-economic, which relates to the manner in which demand and supply are managed in the economy, or micro-economic, which relates to the way in which individuals make decisions on the expenditure of their disposable income (Koumparoulis, 2013, p.34). 
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Market Share and Marketing Strategies Marketing Assignment
8 pages (2224 words) , Download 2 , Assignment
Free
Apple’s main mission is to maintain high-quality standards for its products and this helps them to serve its customers with an innovative and technologically advanced product line. Apple not only focuses on the development of innovative products but also protects consumer interest and values consumer welfare (O'Grady, 2009).
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International Marketing Strategy of Nestle Company Marketing Case Study
9 pages (2250 words) , Download 3 , Case Study
Free
Nestles is the biggest company in the world that deals with food products operating factories in about sixty-nine countries with a worldwide global strategy. In 1994, almost half of the revenues of the company were realized from Europe, while South and North America accounted for thirty-six percent and other countries for the remaining 18 percent.
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Implementation of Social Media at Brunel Business School Marketing Coursework
8 pages (2478 words) , Download 2 , Coursework
Free
Brunel Business School has also used social media to achieve personal directed learning for students and tutors, for example, through the use of YouTube. Tutors post reading materials on YouTube from where students can read and do exams or term papers. Social media has provided a platform where students can organize and manage their own personal.
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Marketing channel article Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
A retailer that is making a lot of noise this season due to their very aggressive pricing strategy is the online giant Amazon. During Christmas Amazon intends to lower their prices on 80
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Market Opportunity Analysis Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
opportunities and an understanding of the firm’s readiness in terms of technology, competition, and finances, knowledge of unmet market needs, target markets, competitive advantages, and the organization’s resource capacity (Tracy, 2014). Two prominent components of market
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PEST Analysis for the Iphone in the UK Marketing Essay
4 pages (1239 words) , Download 3 , Essay
Free
With the increasing levels of globalization resulting from liberalization of markets, efficient flow of information, and integration of economies, the level of competition has increased tremendously. This has resulted from the entry of multinational companies which have a financial base to segment the market, position their products in the market, and attract customer loyalty towards their products.
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Not-for-Profit Marketing Marketing Essay
7 pages (2061 words) , Download 2 , Essay
Free
Whereas the external marketing environment or the macro environment is not in the hands or control of the organization, it influences an organization's marketing activities nonetheless. Another environment that influences a marketing decision is the microenvironment that the organization faces. The macro-environment that affects the marketing decisions is factors like
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How Digital Revolutions Have Changed Global Marketing Marketing Essay
5 pages (1414 words) , Download 3 , Essay
Free
As the paper tells, global marketing has found a new and easier means of communication and reaches out through the digital revolution. The digital revolution introduces itself in various forms. These range from the direct means of engagement during global businesses to the digital means of advertisements (Hemann & Burbary, 2013).
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Marketing Strategies Marketing Essay
5 pages (1697 words) , Download 2 , Essay
Free
For example, a company such as Coca-Cola utilizes billions of dollars each year in marketing and advertising its products. It is why the company is a global trendsetter and is ranked as one of the most profitable companies in the world. The essay shall explore the various ways that S&H Distribution Ltd (shoes & heels) can employ to maximize its profits and gain a bigger market share.
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Business Concept Carlson Companies Marketing Case Study
11 pages (3321 words) , Download 2 , Case Study
Free
In the United States, where the competition is intense, and products are virtually similar, the company has been forced to employ product diversification to not only survive but also succeed. This is why Carlson has maintained a firm grip on the US hospitality and travel industry, from which it generates a large percentage of its revenues.
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Marketing Strategy by Mercedes-Benz Marketing Assignment
19 pages (4750 words) , Download 7 , Assignment
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This research is being carried out to discuss the opportunities of the company in the current market environment and also the threats it may face from its competitors and the external business environment. The marketing strategy and the marketing mix adopted by Mercedes-Benz has also been critically analyzed in the report.
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