Health care marketing - Essay Example

4 November Health Care Marketing Q Ans. I do not believe that satisfaction surveys are used by all companies to enhance the customer satisfaction with the existing products or services. In a vast majority of cases, customer satisfaction surveys are used for marketing research so that the companies can identify the product’s or service’s features and qualities that are valued by the customers so that these features and qualities can be incorporated in the design of the new products. However, it cannot be generalized for all companies.

There are certain restaurants that value customers’ feedback to improve their services. Usually, new businesses that are establishing are more seriously concerned about customers’ satisfaction and actually tend to modify their services to enhance the customers’ experiences, but old companies generally take these surveys just for research and development purposes. Q.2: Ans. It is absolutely true that when an organization responds to the crisis immediately, it manages to set a positive impression on the stakeholders and the public before the bad publicity can have a chance.

In every situation of crisis, people want to know what the organization has to say about why the crisis happened and what measures is it taking to reduce its negative implications on the environment and on the society at large. Crisis management and control is essentially an art. It takes right things to be said at the right times to convince the stakeholders that the organization is loyal to them. It is more useful for an organization to say the right things at any time than saying wrong things immediately after crisis, like placing blame on others rather than taking responsibility.