Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Positioning and Differentiation Paper - Essay Example

Comments (0) Cite this document
In the present market everything sells by brand names, the marketers are expected to put up good brand name products for sale. The purchaser desires to have or own a good brand name product and material with good quality at reasonable and cheaper rate. If the marketers were able to meet this demand of people of the society, definitely there would be a souring business for their product…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Positioning and Differentiation Paper
Read TextPreview

Extract of sample "Positioning and Differentiation Paper"

Download file to see previous pages In order to provide those customers with a branding strategy, they tailored it to the actual market. Throughout the country, where they needed to build a strong brand, such as in the United States, the goal was to provide that of a campaign dedicated to customer service.
Customers like community activity, partly because comments from other users are more relevant and credible to them than comments from you. They expect you to speak highly of your own products and services, but it will really impress them if others also do.
Communities also serve the valuable function of bringing users back to the site over and over, making it possible to alert them to new promotions and offers. With rapid developments in the technology available to people, customers will become accustomed to the idea of: production and marketing systems that can tailor products, communications and services to meet their expectations, increased choices for delivery and payment and contacting the marketer easily and under their own initiative.
To stay and hold the position in the present competitive market companies like Fmc Naperville Dialysis Center and DaVita has planned to expand its business throughout the US. DaVita is encouraging other companies to advertise their product on their website. A study has shown that DaVita would make more profit in diversifying than expanding.
Both companies used TOWS (Threats-Opportunities-Weaknesses-Strengths) matrix to develop feasible alternative strategies. The matrix consists of four quadrants. They are (1) using strengths to overcome weaknesses, (2) Using strengths to overcome threats, (3) overcoming weaknesses to take advantage of opportunities and (4) overcoming weaknesses to address threats.
First quadrant concentrates on possible strength-opportunity strategies. Important factors are to hire highly skilled workers, wide brand recognition, customer satisfaction, effectively and efficiently raising capital resources, etc.
Second quadrant concentrates on possible strength-threat strategies. Important threats that have to overcome are changing government regulations, seasonal shopping, and competition from each other and other possible competitors, protect business and customer information, currency exchange, etc.
Third and Fourth quadrants concentrates on Possible Weakness-Opportunity Strategies and Possible Weakness-Threat Strategy. Third quadrant looks at reviewing product, develop standards up to the customer satisfaction, etc. Fourth quadrant looks at implementing backup systems, implementing policies to protect and avoid security risks.
A qualitative and quantitative research is must in developing an Information system. Qualitative research is more of collecting data, conducting interviews, using documents and to understand and explain social phenomenon. DaVita relies more on this approach, they give importance more on the practical out put of the research.
Quantitative research involves is of development of natural sciences to study natural phenomenon. Survey methods, formal methods, econometrics, etc., are some of the examples of quantitative research. Fmc Naperville Dialysis Center follows this approach and takes things as they come.
Qualitative research methods are more often used as it involves observation of data that helps in finding ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Positioning and Differentiation Paper Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Positioning and Differentiation Paper Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from
(Positioning and Differentiation Paper Essay Example | Topics and Well Written Essays - 1500 Words)
Positioning and Differentiation Paper Essay Example | Topics and Well Written Essays - 1500 Words.
“Positioning and Differentiation Paper Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Positioning and Differentiation Paper

Gender differentiation

...? One of the most promising aspects of sociological studies is in the realm of gender. Every other person is affected by this concept, whatever the gender of the person may be. Throughout the years, gender is a sensitive and controversial topic of discussion as it borders from its political correctness to the personal opinions of different people. Gender is part of everyone’s lives, it is an important concept that everyone can relate to. With this, gender has been associated with different aspects of differentiation within the society, whether it be on a micro-level, such as family responsibilities, to a more macro-level that impacts the society, like employment. This paper will explore the different...
11 Pages(2750 words)Essay


...?Positioning Table of Contents Table of Contents 2 Introduction 3 Why Organizations Opt for Market Positioning 3 Successful Market Positioning 4 Factors Impact on Market Positioning 5 Factors to be Considered for Effective Positioning 7 Conclusion 8 References 9 Introduction Market positioning is vital for the success of any organization. Through positioning strategies, organizations can differentiate their products or services from that of its competitors and attract valuable customers. Positioning involves two basic features, one is the physical characteristics of a product and other...
4 Pages(1000 words)Term Paper

Positioning and Differentiation Paper - Health Care Marketing

...? Positioning and Differentiation Paper - Health Care Marketing Introduction Health plans are undergoing tremendous alterations in the competitive arena that challenge their competitive position in the market over the next few decades. Stagnation in terms of growth has been evident in the commercial market. Various cost containment strategies comprising care, disease and utilization management have been quite successful in combating healthcare cost trends in the present era. In order to administer and enhance their competitive position, it is quite significant for the healthcare organizations to move beyond the traditional capabilities and hence enforce new paradigm (Deloitte, 2012). The main objective of the paper is to identify... the...
6 Pages(1500 words)Research Paper

Positioning and Differentiation Paper

...difficult for business to survive and sustain growth in today’s highly competitive business world. This paper analyses and compares the positioning and differentiation strategy adopted by two health insurance companies in the US. The two companies chosen are: UnitedHealth Group and WellPoint, Inc. Positioning Positioning is a marketing process used to position a product or a service in the mind of the customer in the best way that the company believes that the product or service must be perceived by the customer. There is very little change that is made to the product unlike the name product positioning suggests....
5 Pages(1250 words)Research Paper

Differentiation and Brand Positioning

...? Differentiation, Branding and positioning If you were developing a research design, what behaviors, demographics and lifestyle components would you include? And why? Was Saxonville’s approach appropriate for the task? In today’s business world, a person seeking to start a business will need to evaluate a number of issues in the market. This will mainly include collection, gathering and absorbing of the existing market conditions. It will also focus on the general trends and patterns in the market (Laurel, 2003). In addition, a research design will mainly serve the purpose of providing information concerning such issues as market behaviors, demographics and lifestyle. This information is highly crucial...
3 Pages(750 words)Essay


...How teachers differentiate their work in mathematics lessons. Teachers are said to be teaching human beings as well as content. That way, teachers should be aware that students differ in how they learn and that best teachers actively response to these differences. In the same manner, teachers differ too, and effective differentiation would possibly look a bit diverse across classrooms. Differentiation is defined "as a response to the cognitive, affective, social, and physical characteristics that distinguish what and how students learn." (Kaplan) To simplify, a classroom where students are provided with the same opportunity to learn, but are not expected to learn the same curriculum in...
4 Pages(1000 words)Essay

Marketing plan paper

...Marketing Plan Paper Task: Marketing Plan Paper In the contemporary, competitive business field, affiliations ought to assesstheir products and services to serve their clientele in a better way. What may have worked effectually and yielded profits yesterday may not apply today. Moreover, product or merchandise positioning and differentiation are core elements of an affiliation’s marketing plan or strategy. Furthermore, they are overtly pertinent in aiding the affiliation to stay ahead of the imminent competition. They, thus, require an innovative and prospective spirit that is coupled with careful analysis. In this case, QuickBooks is the accounting software whose brand is worldwide renowned and whose product positioning... (Hartline,...
2 Pages(500 words)Research Paper

Strategy and Positioning Paper

...Criteria for Marketing Segment: Samsung Gear VR Criteria for Marketing Segment: Samsung GalaxyEdge Note Introduction The consumer range for any product can be extremely heterogeneous in nature. Therefore, it is significant for the marketers to narrow down the market into small segments. These segments are then evaluated in terms of needs and demands. In such a way, marketing of a product becomes possible. The aim of this paper is to introduce a new product in the market by carefully creating segments of market. Herein, the product to be marketed is Samsung’s Galaxy Note Edge that has been created with a new technology of curved screen. Product Description: Before understanding the segments where the product must be...
2 Pages(500 words)Essay

Positioning and differentiation strategies

...Positioning and differentiation strategies Introduction Mayo clinic is a nonprofit organization that is engaged in medical research and practice and it deals with community research system. The clinic was founded or established on 30th September 1889 and the chief executive officer of the company is John H Nose worthy. MD Anderson is a cancer centre which is considered or known as one of the three original cancer centre in United States and it has been established with the National cancer Act in 1971. The founder of this cancer centre is Monroe Dunaway Anderson. Positioning strategy is considered as the process for identifying or determining the market problem and the market opportunity....
5 Pages(1250 words)Essay


...POSITIONING MMGP s Different organizations first consider appropriate business positioning strategy to make the profit during marketing. However, as the rate of competition is increasing in marketing, an organization is required to come up with a unique positioning strategy statement that may win most of the customers. An irreplaceable positioning statement will, therefore, win the heart of many customers in a competitive marketing environment. To be the leading organization that provides mobile and a wireless technology that drive quality changes across all sectors within any organization by providing increased convenience, flexibility and controlling the users as well as influencing their service delivery options being offered... , such as...
2 Pages(500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Positioning and Differentiation Paper for FREE!

Contact Us