Health care marketing - Essay Example

4 November Q Ans. There would be considerable difference between the marketing of a reconstructive plastic surgery and a cosmetic plastic surgery given both are plastic surgeries and basically any clinic or medical organization that offers services in one usually does offer services in the other as well. Since it is the same organization marketing both types of plastic surgeries, no differences in the marketing efforts are usually noticed. However, the marketers can be more realistic and have objective reasons to advertise the reconstructive plastic surgery because it is a need of people in contrast to the cosmetic plastic surgery to advertise which, the marketers have to make additional efforts like involving popular celebrities and stars in the marketing to motivate the people because cosmetic plastic surgery can generally be lived without. Q. 2: Ans.

It is absolutely true that in times of crisis, organizations in the contemporary age have to take objective steps without wasting any time to control the damage and save their image from getting tarnished among the public because the channels and networks of information have become omnipresent and the flow of information through them is rampant. People make use of such social media websites as Facebook and Twitter to run campaigns against such companies during the times of crisis, and by condemning the activities of such companies in their posts.

Organizations that wait to control the damage before sufficient damage has been cost cause themselves a lot of damage as a result of declined value amongst the public in general and the stakeholders in particular.