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Marketing Essays

Result for Subject Marketing:
19914 essays
The Retail Industry Marketing Research Proposal
13 pages (3709 words) , Download 4 , Research Proposal
Free
The need for the establishment and implementation of corporate social responsibilities came through the various challenges within the environment such as global warming, energy usage, and waste disposal from products. All these issues have a concurrent relation to the retail industry the industries participate directly and indirectly in the development of these problems that face society.
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The Importance of Assurance, Empathy, Reliability and Responsiveness of the Customers Marketing Assignment
5 pages (1430 words) , Download 3 , Assignment
Free
The study mainly linked the aspect of service quality with certain specific factors relating to the behavior of customers such as assurance, empathy, reliability, and responsiveness. The factors are discussed in detail hereunder. The aspect of empathy mainly comprises carting and individualized attitude of the company towards their customers.
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Advertising Techniques Used in the Canadian Oil Sands Ad Campaign Marketing Essay
5 pages (1401 words) , Download 2 , Essay
Free
Oil sands are important resources in the provision of energy and economic opportunity for Canada. Private firms and entities mainly from Canada and North America develop oil sands in Canada. Governments have traditionally aided the marketing of Canadian oil sands with the main objective of publicizing products and creating a good public image (Rose, 2000).
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The E-Marketing Strategy of Emirates Airline Marketing Research Paper
8 pages (2465 words) , Download 4 , Research Paper
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The company conducts background research in the marketing sector and then creates campaigns for both online and offline mediums. Emirates Airlines has utilized different approaches for e-marketing. Since the major target audience of Emirates is the corporate sector therefore it utilizes the direct email marketing strategy for such clients.
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Olympia Machine Company Marketing Case Study
2 pages (500 words) , Download 9 , Case Study
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Like employees, their salaries are considered as well as the salesperson’s value. Adding on to the salary and expenses plan, a review of the salesperson’s
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The Role of Women in the Society Marketing Research Paper
24 pages (6470 words) , Download 2 , Research Paper
The paper intends to evaluate the portrayal of women in advertisements from a historical perspective. The portrayal of women in the 19th century was different from the present day. Throughout the centuries, the portrayal of women changed in advertisements, and the perception of society towards women has had altered largely.
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Benefits and Strategies of Internet Marketing Marketing Coursework
9 pages (2854 words) , Download 2 , Coursework
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This proposal aims at identifying ways and means of effectively using the internet to market an organization or company in regards to the kind of services and goods it offers to its immediate clients and customers. Internet marketing is the main concern of the world today with many organizations majoring into selling and buying through the internet.
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Suppliers Involvement in New Product Development Marketing Essay
6 pages (1892 words) , Download 2 , Essay
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The proposed study which seeks to find supplier involvement in new product development (NPD) will be approached in such a way that the behavior or organizations towards supplier involvement in NPD will be sought to be understood, as well as the factors that inform such behavior. There are a number of reasons that informed the selection of the qualitative research methods.
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Marketing Research and Plan for E-commerce Travel in Indonesia Marketing Research Proposal
4 pages (1293 words) , Download 3 , Research Proposal
Free
Increased Internet coverage enabled organizations to have unlimited access to a wide customer base through the facilitation of advertising and awareness creation. Organizations in the world are mobilizing resources towards engagement and improvement of online platforms. The levels of competition between organizations have risen significantly.
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Marketing Plan for Sony Corporation Marketing Essay
1 pages (385 words) , Download 2 , Essay
Free
According to Forbes listing, it is number 233 in the Global 2000, 91 in sales, 181 in assets, 591 in profits, 80 in the value of brands, and number 546 in market value (Forbes, 2015). Its current market capitalization stands at US dollars 20.15 billion. One of the products that Sony has developed is the Sony wristband known as the SmartBand SWR10. 
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Digital Marketing: Good or Evil Marketing Essay
9 pages (2494 words) , Download 3 , Essay
Free
Profit generation in a business is a resultant outcome process that is achieved when good strategies and approaches are used to lure the customers into buying a company’s product. Businesses invest a lot of resources in ensuring that goods and services that a firm produces can be largely sold to the customers so that revenue can be generated.
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Altria Group Inc. (MO) and Philip Morris International, Inc. (PM) Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
For instance, in 2009, the firm acquired UST Inc, which is a smokeless manufacturer (Freudenberg 69). The company was created from Philip Morris Companies Inc. This was meant to expand the market base to different parts
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How Amazon Communicates Their Core Proposition and Promotional Offers Marketing Coursework
8 pages (2181 words) , Download 6 , Coursework
Free
The clients of Amazon are categorized into three facets - consumers, sellers, and developers. Consumers are customers who purchase products through Amazon while sellers are customers who sell or want to sell their products through the Amazon platform. The customer developers are clients who either develop or want to develop their services using the Amazon platform or development services.
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Marketing Strategy for Halal Meat by McDonalds Corporation Marketing Essay
8 pages (2110 words) , Download 3 , Essay
Free
McDonald’s has worldwide customers and, therefore, the introduction of Halal meat by the corporation will not face serious challenges. The Corporation has a well-established marketing chain that it will use to promote its new product (Halal meat). Their vast knowledge in the food sector will help them in the proper implementation of their new product
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Promoting Genesis fitness through youtube Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
Genesis Fitness and Wellness Company will be required to set a local budget for promoting a video on YouTube. In particular, the budget is set per impressions or clicks
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Globalisation - Challenges and Opportunities in China Marketing Essay
43 pages (10750 words) , Download 5 , Essay
China has seen a remarkable growth in its economy and the living standards of its citizens since it adopted a more open and liberal stance under the premiership of Chairman Deng Xiao Ping. With a huge consumer base of 1.2 billion consumers and rapidly increasing exports of manufactured goods to nearly all countries of the world.
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Evaluation of Retail Website: Domestic Appliance Services Marketing Case Study
12 pages (3133 words) , Download 2 , Case Study
Free
The color schemes used for the website are not attractive and do not achieve the desired objective. The size of the text on the site is also not properly balanced and does not attract the viewer’s attention where it is due. Some restructuring of the site may be necessary in order to achieve optimal effectiveness.
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Transnational Mergers and Acquisitions Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
In February 2010, Kraft unveiled the details about its proposed takeover of the British company Cadbury. Kraft is an American company with diversified interests however; Cadbury has been an independent company with a rich history of over 180 years serving mostly British and other markets. Valued at £11.5 B, this takeover of Cadbury is believed to have good impacts on the manufacturing jobs.
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Pricing strategy of Southwest airline in the US Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
  The author of the essay suggests that the airline should offer separate check-in areas that offer snacks, drinks, internet access, nap rooms and even showers. While on board, a seat should be a flat bed seat that can recline to 180 degrees- parallel to the floor and one that can guarantee good sleep. 
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Islamic Banking Experience of Pakistan Marketing Book Report/Review
17 pages (4362 words) , Download 3 , Book Report/Review
Free
Islamic banking has begun to emerge as a key feature of the banking sector in Pakistan since the creation of the first Islamic bank in 2002. The experience of Islamic banking in surrounding countries has been mixed and so this article seeks to investigate the performance of Islamic banks in Pakistan, with an emphasis on customer service.
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Remanufactured or reengineering process Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
The companies reduce organizational layers and eliminate unproductive activities. They first redesign functional organizations into cross-functional team and then they use technology to improve data
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Business to Business Marketing & Supply Chain Management Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Contextually, the performance of any business in its supply chain is considered to be much significance. In modern business practices, the system of supply management chain is increasingly being
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Marketing Management - Assignment 8 Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
All of us are consumers because of the needs we have to satisfy. Whatever they are, whether it is motivated by a need or a want, all of us allocate a certain
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The Luxury Products of Gucci Marketing Coursework
4 pages (1147 words) , Download 2 , Coursework
Free
This category offers huge opportunities for Gucci as it is the target audience of the Italian-based fashion retailer. Gucci marketing team operating in the Chinese market could adjust their marketing campaign to the local culture and mentality, thus stressing their advertising message of self-rewarding and recognition of their own achievements.
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New Product Launch Marketing Plan Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Although Apple Incorporation is a leading mobile apps manufacture, there exists a very stiff competition in this sector. Today, there are lots of different brands of iPhone, smart phones, androids, phablets and window phones
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Major Stages and Variables of Business Relationship Development Marketing Literature review
10 pages (2909 words) , Download 8 , Literature review
Free
In the existing competitive business scenario, corporate houses are trying not only to generate profit but also to establish long-term relationships with their stakeholders (Chan, and Kumar, 2007). Maintaining a good relationship with the stakeholders has become an integral part of business strategy over the last few decades.
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Marketing Audit and Marketing Objectives of British American Tobacco Company Marketing Assignment
12 pages (3837 words) , Download 4 , Assignment
Free
The company has more than 50 factories that engage in leaf processing and has maintained its supplier relationships through partnering with more than100,000 farmers to supply high-quality leaf. The company has huge financial, technological, and research capabilities that can facilitate entry into new markets and new product launches.
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Company Case Notes Payless Shoe Source Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
This essay discovers the Payless Shoe Source in the context of the Fashion market. The objective was to capture price conscious customers who also prefer branded shoes. To sustain their position in the market and to deal with the increasing competition, Payless sell their fashionable shoes at prices lower than their competitors.
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Corporate Communication, Ethics, and Operational Identity Marketing Essay
6 pages (1650 words) , Download 4 , Essay
Free
Tangible and intangible resources are crucial for companies because they give opportunities and meaning to them. Tangible assets in this case can mean equipment or company’s products while intangible resources skills and knowledge about products.  Places also have a brand that needs to be marketed. This has become one of the “hottest topics” today.
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The Monitoring of Production Planning Department in BMW Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The systems provide ample data for load planning. The configuration depends on manufacturing locations. For example, high automation levels are more profitable within countries that there are high labor costs while countries with minimal labor costs have less automated production systems (Henry, 2008, p 875).
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Marketing: Horse Meat Scandal in Burger King Marketing Research Proposal
8 pages (2136 words) , Download 3 , Research Proposal
Free
It involved the collection of data from fifteen respondents randomly selected to present their views on the issue and in relation to Burger King and their attitudes towards the company and its products and services before and after the scandal. The respondents were selected randomly from the general population, and all were aged above 18 years.
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Value, Attitudes and Lifestyles Marketing Essay
1 pages (358 words) , Download 2 , Essay
Free
Generally, it is quite essential to state that Value, Attitudes, and Lifestyles (VALS) is a very important research concept that can be of great importance when applied by marketers. By adopting the principles of VALS, entrepreneurs can get an opportunity to segment the market in an appropriate manner.
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Strategic Marketing Management Issues Marketing Essay
6 pages (1934 words) , Download 2 , Essay
Free
Resource audit recognizes the assets or resources accessible to a business. Some of these can be possessed (e.g. apparatus, machinery, and plant, trademarks, retail outlets) while different assets can be acquired through associations, joint wanders, or just supplier courses of action with different organizations. (Riley, 2012)
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Consumer Behaviour and Its Relationship to Marketing Marketing Essay
19 pages (5445 words) , Download 3 , Essay
Free
Personal self-reflection by the researcher involving two consumption scenarios, with a focus on the Tu clothing line by Sainsbury’s and the smartphone company, Blackberry, are explored in order to justify or refute theories of motivation, consumer behavior, and marketing that are investigated in the report’s review of the literature.
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Analysis of Wal-Mart Chain Supply Management System Marketing Essay
3 pages (940 words) , Download 2 , Essay
From the paper, academic interest is an important factor in dealing with research. Academic interest ensures that the research is carried out with much keenness and more relevant information is obtained. Academic interest is important as more focus is put on the research so that the intended objective is achieved.
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The product Pepsi Cola Marketing Essay
5 pages (1000 words) , Download 4 , Essay
Free
It is fit and proper to discuss first on the short historical background of how Pepsi came to be – its founder and short origin, and how it got its name, up to the present time where it has survived through the times and has taken a new name and role in business. Pepsi Cola was first invented or introduced by Caleb Bradham in the late 1800s.
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Key Aspects about Marketing Mix Marketing Coursework
5 pages (1565 words) , Download 2 , Coursework
Free
The paper can be used to fill in stuffed animals or plush toys, pillows, or similar products. These are the types of products that would have a concrete need for the hole punch scraps. They can be used as alternatives to other products such as “straw, beans, plastic pellets, cotton, synthetic fibers, or other similar materials (Wikipedia 2010).”
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Strategy Development Format of JB Hi-Fi Marketing Essay
27 pages (5000 words) , Download 3 , Essay
The author states that the IMC strategies have been developed on the basis of the relative market share that JB Hi-Fi enjoys within its domain in comparison to its major rivals viz. Big W, Harvey Norman and Dick Smith. The central objective behind the adoption of such strategies is that JB Hi-Fi shares the market space.
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The Internet and Digital Marketing in the Company Napster Marketing Case Study
8 pages (2304 words) , Download 3 , Case Study
Free
Internet marketing and digital marketing has a wide range of options that are available to various companies across the world. Digital marketing has one major benefit, i.e. the flexibility. In the current times, where every customer has immense availability of information and details, the companies require to use all the options and characteristic.
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Stop & Shop Supermarket Company Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
It is a multibillion-dollar corporation owned by Dutch food giant Ahold. It operates over 375 stores in Massachusetts, Rhode Island, New Hampshire, Connecticut, New York and New Jersey. It has a manpower resource of over 58,000 people in its network of stores, distribution centers, manufacturing plants and offices.
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Demographic Traits Influenced the Products and Services Marketing Assignment
1 pages (330 words) , Download 2 , Assignment
Free
Organizations with diverse product range divide target market in multiple segments and try to address their needs separately. The segmentation is done on the basis of demographics. It includes age, gender, social class, status, educational background, etc. The wants and demands differ from one group to the other (Boone & Kurtz, 357).
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Strategic Analysis of ARM Holdings Marketing Essay
9 pages (2810 words) , Download 3 , Essay
Free
UK-based ARM Holding is one of the semiconductor companies, which have been posting impressive results in terms of market share. ARM Holding boosts of great technology, which has a player, a vital role in winning market share for the company. The company has developed an innovative way of conducting its business through licensing manufacturing companies to use their technology.
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Ideas of Sports Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The company was able to establish loyalty from the public as a result, of all the presents they gave out during this period. This loyalty is long term and therefore, they were able to attract customers who will buy their products for a long period. They were able to increase the number of purchases that were made during the period. 
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The Luxury Soap of the World Marketing Essay
1 pages (281 words) , Download 2 , Essay
Free
The advertisement is not very appealing to the eyes because there is no color. It is not attractive and does not capture the attention of the people who will be seeing it in a magazine. It, however, uses exaggeration to attract readers and encourage them to use Yardley soap. At the top of the advertisement is a phrase written in huge letters. 
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Wal-Mart in German Market Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
To cope with the competitors, Wal-Mart decided to adopt their cultural ways of doing business. They thought their ways of serving customers like creating a strong relationship between customers and the employees would make them successful in Germany. Instead, their ways of doing business never impressed the Germans.
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Performance of Li and Fung Ltd Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Li & Fung Ltd contributes to the performance in their global marketplaces. They do this by managing the supply chain for various consumer goods such as footwear, toys, accessories, and clothing. This covers everything including lining up of raw materials for manufacture, overseeing production, and assessing the performance of the supply chain.
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The value of marketing research to organizations Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author states that marketing research provides firms with marketing information, which is important in improving marketing intelligence, and capacity to enhance both strategic and tactical decisions.  As a strategic tool, marketing research provides strategic marketing information for corporate growth decisions.
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Publix Brand Products And Name Brand Products Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
With Publix ranking 14th amongst the retail chains, competition seems vulnerable. Further, there are other packaging companies with stronger brands than the supermarket, and this poses a threat to the company’s operations (Plunkett 245). It faces giant outlets, for example, Wal-Mart, and other dairy and grocery brands.
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The Experience as a Sales Representative Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
Customer value is what attracts new customers to a company’s products and services, as well as retaining existing ones as loyal customers of the company. Xerox Corporation creates customer loyalty using a six-stage personal selling process. Each of these stages gears at ensuring the customer gets the best value the company can offer.
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Developing a Personal Selling Philosophy in Cadbury Company Marketing Term Paper
16 pages (4231 words) , Download 2 , Term Paper
Free
In essence, the company has identified the driving forces that bring changes to the industry. Before the company makes its sales, it identifies the categories of customers and set out both primary and secondary segments. However, the company has established a sales distribution chain to reach customers.
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