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Marketing Essays

Result for Subject Marketing:
19897 essays
Transnational Mergers and Acquisitions Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
In February 2010, Kraft unveiled the details about its proposed takeover of the British company Cadbury. Kraft is an American company with diversified interests however; Cadbury has been an independent company with a rich history of over 180 years serving mostly British and other markets. Valued at £11.5 B, this takeover of Cadbury is believed to have good impacts on the manufacturing jobs.
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Pricing strategy of Southwest airline in the US Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
  The author of the essay suggests that the airline should offer separate check-in areas that offer snacks, drinks, internet access, nap rooms and even showers. While on board, a seat should be a flat bed seat that can recline to 180 degrees- parallel to the floor and one that can guarantee good sleep. 
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Islamic Banking Experience of Pakistan Marketing Book Report/Review
17 pages (4362 words) , Download 3 , Book Report/Review
Free
Islamic banking has begun to emerge as a key feature of the banking sector in Pakistan since the creation of the first Islamic bank in 2002. The experience of Islamic banking in surrounding countries has been mixed and so this article seeks to investigate the performance of Islamic banks in Pakistan, with an emphasis on customer service.
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Remanufactured or reengineering process Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
The companies reduce organizational layers and eliminate unproductive activities. They first redesign functional organizations into cross-functional team and then they use technology to improve data
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Business to Business Marketing & Supply Chain Management Marketing Essay
2 pages (500 words) , Download 3 , Essay
Free
Contextually, the performance of any business in its supply chain is considered to be much significance. In modern business practices, the system of supply management chain is increasingly being
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Marketing Management - Assignment 8 Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
All of us are consumers because of the needs we have to satisfy. Whatever they are, whether it is motivated by a need or a want, all of us allocate a certain
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The Luxury Products of Gucci Marketing Coursework
4 pages (1147 words) , Download 2 , Coursework
Free
This category offers huge opportunities for Gucci as it is the target audience of the Italian-based fashion retailer. Gucci marketing team operating in the Chinese market could adjust their marketing campaign to the local culture and mentality, thus stressing their advertising message of self-rewarding and recognition of their own achievements.
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New Product Launch Marketing Plan Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
Although Apple Incorporation is a leading mobile apps manufacture, there exists a very stiff competition in this sector. Today, there are lots of different brands of iPhone, smart phones, androids, phablets and window phones
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Major Stages and Variables of Business Relationship Development Marketing Literature review
10 pages (2909 words) , Download 8 , Literature review
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In the existing competitive business scenario, corporate houses are trying not only to generate profit but also to establish long-term relationships with their stakeholders (Chan, and Kumar, 2007). Maintaining a good relationship with the stakeholders has become an integral part of business strategy over the last few decades.
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Marketing Audit and Marketing Objectives of British American Tobacco Company Marketing Assignment
12 pages (3837 words) , Download 4 , Assignment
Free
The company has more than 50 factories that engage in leaf processing and has maintained its supplier relationships through partnering with more than100,000 farmers to supply high-quality leaf. The company has huge financial, technological, and research capabilities that can facilitate entry into new markets and new product launches.
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Company Case Notes Payless Shoe Source Marketing Assignment
2 pages (500 words) , Download 5 , Assignment
Free
This essay discovers the Payless Shoe Source in the context of the Fashion market. The objective was to capture price conscious customers who also prefer branded shoes. To sustain their position in the market and to deal with the increasing competition, Payless sell their fashionable shoes at prices lower than their competitors.
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Corporate Communication, Ethics, and Operational Identity Marketing Essay
6 pages (1650 words) , Download 4 , Essay
Free
Tangible and intangible resources are crucial for companies because they give opportunities and meaning to them. Tangible assets in this case can mean equipment or company’s products while intangible resources skills and knowledge about products.  Places also have a brand that needs to be marketed. This has become one of the “hottest topics” today.
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The Monitoring of Production Planning Department in BMW Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The systems provide ample data for load planning. The configuration depends on manufacturing locations. For example, high automation levels are more profitable within countries that there are high labor costs while countries with minimal labor costs have less automated production systems (Henry, 2008, p 875).
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Marketing: Horse Meat Scandal in Burger King Marketing Research Proposal
8 pages (2136 words) , Download 3 , Research Proposal
Free
It involved the collection of data from fifteen respondents randomly selected to present their views on the issue and in relation to Burger King and their attitudes towards the company and its products and services before and after the scandal. The respondents were selected randomly from the general population, and all were aged above 18 years.
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Value, Attitudes and Lifestyles Marketing Essay
1 pages (358 words) , Download 2 , Essay
Free
Generally, it is quite essential to state that Value, Attitudes, and Lifestyles (VALS) is a very important research concept that can be of great importance when applied by marketers. By adopting the principles of VALS, entrepreneurs can get an opportunity to segment the market in an appropriate manner.
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Strategic Marketing Management Issues Marketing Essay
6 pages (1934 words) , Download 2 , Essay
Free
Resource audit recognizes the assets or resources accessible to a business. Some of these can be possessed (e.g. apparatus, machinery, and plant, trademarks, retail outlets) while different assets can be acquired through associations, joint wanders, or just supplier courses of action with different organizations. (Riley, 2012)
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Consumer Behaviour and Its Relationship to Marketing Marketing Essay
19 pages (5445 words) , Download 3 , Essay
Free
Personal self-reflection by the researcher involving two consumption scenarios, with a focus on the Tu clothing line by Sainsbury’s and the smartphone company, Blackberry, are explored in order to justify or refute theories of motivation, consumer behavior, and marketing that are investigated in the report’s review of the literature.
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Analysis of Wal-Mart Chain Supply Management System Marketing Essay
3 pages (940 words) , Download 2 , Essay
From the paper, academic interest is an important factor in dealing with research. Academic interest ensures that the research is carried out with much keenness and more relevant information is obtained. Academic interest is important as more focus is put on the research so that the intended objective is achieved.
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The product Pepsi Cola Marketing Essay
5 pages (1000 words) , Download 4 , Essay
Free
It is fit and proper to discuss first on the short historical background of how Pepsi came to be – its founder and short origin, and how it got its name, up to the present time where it has survived through the times and has taken a new name and role in business. Pepsi Cola was first invented or introduced by Caleb Bradham in the late 1800s.
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Key Aspects about Marketing Mix Marketing Coursework
5 pages (1565 words) , Download 2 , Coursework
Free
The paper can be used to fill in stuffed animals or plush toys, pillows, or similar products. These are the types of products that would have a concrete need for the hole punch scraps. They can be used as alternatives to other products such as “straw, beans, plastic pellets, cotton, synthetic fibers, or other similar materials (Wikipedia 2010).”
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Strategy Development Format of JB Hi-Fi Marketing Essay
27 pages (5000 words) , Download 3 , Essay
The author states that the IMC strategies have been developed on the basis of the relative market share that JB Hi-Fi enjoys within its domain in comparison to its major rivals viz. Big W, Harvey Norman and Dick Smith. The central objective behind the adoption of such strategies is that JB Hi-Fi shares the market space.
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The Internet and Digital Marketing in the Company Napster Marketing Case Study
8 pages (2304 words) , Download 3 , Case Study
Free
Internet marketing and digital marketing has a wide range of options that are available to various companies across the world. Digital marketing has one major benefit, i.e. the flexibility. In the current times, where every customer has immense availability of information and details, the companies require to use all the options and characteristic.
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Stop & Shop Supermarket Company Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
It is a multibillion-dollar corporation owned by Dutch food giant Ahold. It operates over 375 stores in Massachusetts, Rhode Island, New Hampshire, Connecticut, New York and New Jersey. It has a manpower resource of over 58,000 people in its network of stores, distribution centers, manufacturing plants and offices.
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Demographic Traits Influenced the Products and Services Marketing Assignment
1 pages (330 words) , Download 2 , Assignment
Free
Organizations with diverse product range divide target market in multiple segments and try to address their needs separately. The segmentation is done on the basis of demographics. It includes age, gender, social class, status, educational background, etc. The wants and demands differ from one group to the other (Boone & Kurtz, 357).
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Strategic Analysis of ARM Holdings Marketing Essay
9 pages (2810 words) , Download 3 , Essay
Free
UK-based ARM Holding is one of the semiconductor companies, which have been posting impressive results in terms of market share. ARM Holding boosts of great technology, which has a player, a vital role in winning market share for the company. The company has developed an innovative way of conducting its business through licensing manufacturing companies to use their technology.
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Ideas of Sports Marketing Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The company was able to establish loyalty from the public as a result, of all the presents they gave out during this period. This loyalty is long term and therefore, they were able to attract customers who will buy their products for a long period. They were able to increase the number of purchases that were made during the period. 
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The Luxury Soap of the World Marketing Essay
1 pages (281 words) , Download 2 , Essay
Free
The advertisement is not very appealing to the eyes because there is no color. It is not attractive and does not capture the attention of the people who will be seeing it in a magazine. It, however, uses exaggeration to attract readers and encourage them to use Yardley soap. At the top of the advertisement is a phrase written in huge letters. 
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Wal-Mart in German Market Marketing Case Study
2 pages (500 words) , Download 2 , Case Study
Free
To cope with the competitors, Wal-Mart decided to adopt their cultural ways of doing business. They thought their ways of serving customers like creating a strong relationship between customers and the employees would make them successful in Germany. Instead, their ways of doing business never impressed the Germans.
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Performance of Li and Fung Ltd Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Li & Fung Ltd contributes to the performance in their global marketplaces. They do this by managing the supply chain for various consumer goods such as footwear, toys, accessories, and clothing. This covers everything including lining up of raw materials for manufacture, overseeing production, and assessing the performance of the supply chain.
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The value of marketing research to organizations Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The author states that marketing research provides firms with marketing information, which is important in improving marketing intelligence, and capacity to enhance both strategic and tactical decisions.  As a strategic tool, marketing research provides strategic marketing information for corporate growth decisions.
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Publix Brand Products And Name Brand Products Marketing Term Paper
2 pages (500 words) , Download 2 , Term Paper
Free
With Publix ranking 14th amongst the retail chains, competition seems vulnerable. Further, there are other packaging companies with stronger brands than the supermarket, and this poses a threat to the company’s operations (Plunkett 245). It faces giant outlets, for example, Wal-Mart, and other dairy and grocery brands.
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The Experience as a Sales Representative Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
Customer value is what attracts new customers to a company’s products and services, as well as retaining existing ones as loyal customers of the company. Xerox Corporation creates customer loyalty using a six-stage personal selling process. Each of these stages gears at ensuring the customer gets the best value the company can offer.
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Developing a Personal Selling Philosophy in Cadbury Company Marketing Term Paper
16 pages (4231 words) , Download 2 , Term Paper
Free
In essence, the company has identified the driving forces that bring changes to the industry. Before the company makes its sales, it identifies the categories of customers and set out both primary and secondary segments. However, the company has established a sales distribution chain to reach customers.
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The Market Target for the Moveo Foldable Electric Scooter Marketing Assignment
13 pages (3834 words) , Download 2 , Assignment
Free
MOVEO Company limited began the mass production of the foldable electronic scooters in January 2014. The project was initiated in 2008 and the first prototypes were developed by January 2013. The company has already established a manufacturing firm in Hungary which will help with the serial production of the foldable electronic scooters.
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Nike's Branding Strategies Establishing Its Considerations of Culture and History Marketing Research Proposal
5 pages (1531 words) , Download 2 , Research Proposal
Free
The strategic positioning and recognition of Nike as a “Fashion Icon” emanates from its business operative sections. The subject areas of branding and marketing constitute the success strategy of the operations as engaged by Nike. The branding as a strategy entails the entire characteristics of describing the business product to depict its value.
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Procurement and Supply Chain Management Marketing Assignment
5 pages (1407 words) , Download 4 , Assignment
Free
Supplier selection is a significant factor for any industry that is functioning either as a large or medium-scale business. Suppliers mainly provide raw materials, semi- or finished products to a firm in order for them to perform more operations on the product or assemble the final good. We will have suppliers how to supply raw materials.
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Communication and Negotiation Skills for Media Releases Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The media release is required to be carried out for promoting the event of Animal Play Day in Monarto Zoo. The Animal Play Day is taken to encourage the growth of visitors to the zoo to observe the natural behavior of chimpanzees in the zoo environment. The internal stakeholders in the negotiation process would involve the zoo manager.
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How Returns to Scale Affect the Structure of a Market or Industry Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
With marginal costs, the company is guaranteed higher profits. From another viewpoint, though the total cost of production will go up if the scale of production is increased, the average costs will go down in the long run. From this example, it is evidently clear that increasing returns to scale necessarily affects the structure of the industry.
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The Winemaking Expertise of BRL Hardy Marketing Case Study
9 pages (2389 words) , Download 2 , Case Study
Free
Hardy began as a strong family-owned enterprise that enjoyed recognition and respect as the first winemaking firm in Australia. As early as 1882, Hardy scooped its first international gold medal at Boudreaux. The organization’s goal was to manage a team possessing appropriate marketing expertise, brands, and winemaking knowledge.
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Price Determination - Pyramid Solution Marketing Research Paper
5 pages (1522 words) , Download 3 , Research Paper
Free
Variable expenses refer to the expenses that Pyramid Solution can modify, through changing the production rate. The variable expenses for the training include wage to the participants, replacement of staff cost, and administrative costs. For instance, reducing the wage to the participants can help in reducing the cost of production.
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Marketing research for apple company Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
According to Lai, Reitsma, Strohmenger, Gownder, and Mitchell (2014), smart-watch predecessors, for instance, Sony Smartwatch and Samsung Galaxy Gear experienced sluggish sales. This has created a psychological barrier to the adoption of Apple Watch. The
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Sustainable Marketing for Beauty Marketing Assignment
13 pages (3857 words) , Download 4 , Assignment
Free
Others practice it but only when conditions are tolerable; in business, producers will always way the most profitable areas especially if they are fast yielding. Sustainability however does not stand out as the main factor when it comes to positioning. In most cases, sustainability never comes into play when is a matter of pricing.
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Marketing and Advertisement - Super Bowl Ads Marketing Essay
2 pages (661 words) , Download 4 , Essay
Free
 The top three advertisements as per the recent rating that occurred Feb 1 are as follows; “lost dog” by Budweiser rated 8.1. The second was “like a girl” by always with a rating of 7.1 and the third was “blue pill” by Fiat. Super Bowl uses age, state, gender, and income to measure the effectiveness of an advertisement.
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Marketing Plan for New Product Launch of Candy Flakes Marketing Assignment
7 pages (1988 words) , Download 2 , Assignment
Free
The perceptual map in the context of the competitors is prepared to relay the brand’s position in the market. The Consumer’s purchase decision-making for the target market with justifications is elaborated. Company introduction and its mission statement are developed along with the feasibility study for the ‘Candy Flake’.  
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Marketing and Promotional Tools Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
According to the report new marketing strategies have been developed and widely adopted by various companies across the world. Companies have been forced to restructure their systems in order to enhance compatibility with the new changes. Evolution of marketing techniques has aided various organisations.
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Implications of Ethical Consumption under Fairtrade Marketing Essay
8 pages (2527 words) , Download 4 , Essay
Free
Despite consumers practicing ethical consumption under Fairtrade, it is not necessarily that they will have ethical consumption due to the above-illustrated factors. It is, therefore, important that both companies and consumers uphold their moral behaviors to avoid the change in consumption practices (Auger et al. 2003, p. 299).
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Comparing between (Mercedes vs Lexus) companies in the 4 ps(place, price, promotion and product ) Marketing Essay
3 pages (750 words) , Download 2 , Essay
The aim of the research is to bring out the difference in the two companies as they are in a stiff competition in terms of their prices, their products, promotions and place. In this report we will compare between these two
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Digital Marketing Aspects of Musclefood Marketing Essay
12 pages (3000 words) , Download 5 , Essay
Free
The author states that although the website included interactivity, it was limited to only few portions such as the primary promotional belt of the webpage. Also multiple tabs have been given for highlighting various product segments which has clamped the webpage. The praiseworthy aspect of the existing web page is the navigational system.
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Strategic Marketing Management Issues Marketing Term Paper
4 pages (1136 words) , Download 2 , Term Paper
Free
The problem arises from the fact that people are habitual. Consequently, every proposed change will often be counter by resistance by employees. Shifting the culture of an organization demands that employees unlearn old values, routines as well as assumptions and embrace new values, which they are not familiar with.
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Dr Pepper (one of the sodas) Marketing Research Paper
1 pages (250 words) , Download 3 , Research Paper
Free
Dr. Pepper / Snapple Group is currently the major beverage company bottling and distributing of nonalcoholic beverage in the US, Canada and Mexico. For Dr. Pepper to reach where it is now it had to implement new strategies to increase its sales. Moreover,
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