Free Marketing Essay Examples and Topics | Page 260

Unit Three: Assignment #1: Crayola Marketing Assignment

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The core product benefit of the Crayola is the crayons, which is the basic benefit that the consumer wants. The actual products relates to reflecting on the core products that will

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Unit Three: Assignment #1: Product Portfolio Marketing Assignment

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However, the production of normal cars has also increased coupled with the manufacture of sports car such as the Ford Mustang. Ford also makes trucks such as transit wagon, E series wagon among other products. BMW produces a

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Role of VOS in the Marketing Success of VOS Enterprises Marketing Essay

4 pages (1255 words) , Download 4 , Essay

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A case study is a micro-sample that provides crucial information about the macro-phenomenon of which it forms a part. One definition of the case study has been as “an empirical inquiry that investigates a contemporary phenomenon within its real-life context, especially when the boundaries between phenomenon and context are not clearly evident”.

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The Importance of Advertising in Marketing Marketing Essay

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The advertisement gives a product a meaning. In addition, advertisements create different perceptions of consumers. For instance, advertisements involving gender images have a great impact on the perception of various consumers. Women are the most affected parties with respect to advertisements of gender images.

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An Application on the Theories of Motivation: Understanding the Hierarchy of Needs and ERG Theory Marketing Essay

8 pages (2000 words) , Download 3 , Essay

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The conclusion from this study states that the motivational theories established by Maslow and Alderfer have served a substantial element for organizational management in understanding the needs of their employees. The hierarchy of needs by Maslow was the pioneering work that conceptualizes the role of human needs in the motivation perspective.

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''FRESCA company-TWO recommendations for improvements for any part of the marketing mix Marketing Essay

2 pages (500 words) , Download 2 , Essay

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The first recommendation for Fresca Company is to maximize on its marketing potential by going public. Currently the firm is privately owned and thus not listed in the stock exchange. By going public, the company to receive attention from

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Advice and Recommendation to Tyrius Company Marketing Essay

1 pages (400 words) , Download 2 , Essay

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In the writings by Fan (2002) brand is defined as a feature, symbol, design, term, or name that identifies or distinguishes a seller’s goods or services from those of his or her counterparts. Speed Fitters is advocating branding the Tokyo-to eco-tire with its brand name because they believe this will easily lure their existing customers to purchase these new tires.

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IPO Markets in Wall Street Marketing Essay

4 pages (1305 words) , Download 2 , Essay

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The article is about an analysis of IPOs deals, which were published except for real estate investments, which rose to large numbers as high as 116 in the year 2012. The IPO may not have markets in the month of December. Dieterich (2012) maintains that this is in accordance with investor advisory firms who claim that the current deals may not be attractive for investors.

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Target Market Marketing Research Paper

1 pages (250 words) , Download 6 , Research Paper

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market by carefully choosing their target market based on the features of the product and distinct need of the customer that can be satisfied through their product offering. Anheuser-Busch has developed a product called a zero calorie beer. The product has been developed

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Advertising and Media in the Marketing Environment Marketing Essay

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The stories of the ads show how delightfully and magical capabilities of this product can fulfil different needs of customers. These adverts also say the company’s determination regarding serving the priority and potential customers by considering the continuous change in necessity and desire of people.

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Strategic Leadership and Innovation at Apple Inc Marketing Essay

2 pages (500 words) , Download 5 , Essay

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This research will begin with the statement that Apple Inc, a name that drives and dominates the world of electronics and gadgets in modern times. Ranging from music players to mobile phones to computers and tablets. It is the de jure king of electronics. Achieving this status does not come without performing something extra ordinary.

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Marketing Communications Models and Their Application to Adidas Marketing Research Paper

8 pages (2000 words) , Download 2 , Research Paper

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The study leads to the conclusion that Adidas Company should integrate market research in order to be innovative enough to meet the demands of consumers. Through innovations, the company can incorporate new technologies for the purpose of improving efficiency. Adidas should ensure that it treats its employees in a suitable manner.

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The Making of a Global Brand Marketing Essay

6 pages (1500 words) , Download 4 , Essay

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The author states that the brand is also the connection between the product and its end consumer and often, the consumers see the brand as an extension of themselves or a reflection of their lifestyles. For example, someone who always wears a Rolex may see the brand “Rolex” as an extension of his own persona and his luxurious, elite lifestyle.

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Partnership As Form Of Ownership Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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One of the major decision made by a manager is to identify the cost of producing a product and then price the product according to make the profit. For this purpose, they can use activity-based costing method, by using this method they can calculate the cost of an activity associated with producing a good or service.

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Mcdonald's Marketing Campaign 2012 Marketing Research Paper

2 pages (500 words) , Download 2 , Research Paper

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Although the campaign shows McDonalds’s confidence in its procedures and operations that can only come when a company’s practices are really environment friendly and conforming to the standards desired by the people, yet the campaign can

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Comparison of International Marketing Strategies Marketing Dissertation

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Unilever focuses on the actual needs of the consumers but Nestle spotlights the corporate wellness unit to offer valued food to all the consumers. It can be said that Nestle sheds more light on the ingredients of the products rather than targeting the consumers. The corporate wellness group of Nestle deals with the promotion of nutrition value.

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Consumer Psychology and Buying Behaviour Marketing Assignment

10 pages (2500 words) , Download 3 , Assignment

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The author states that once a company has carried out effective marketing research, it is important to ensure that it introduces the approved product and/or service for the market. Location or place is an imperative aspect of marketing where products and or services are distributed. Marketing also entails promotion of products by given companies.

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Aramex Distribution Strategy Marketing Essay

1 pages (250 words) , Download 7 , Essay

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For this reason, a new dimension has also been introduced to the system whereby the use of new media and particularly the social media have been adapted with an objective of bringing

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Expand a company Marketing Assignment

2 pages (500 words) , Download 2 , Assignment

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??s computing needs and budget only that customers will be given greater latitude to choose the performance of their computers at a price that is way lower than Dell. The opportunity in this business lies in the changing consumer behavior where consumers are becoming more price

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Aramex Product Strategy Marketing Essay

2 pages (500 words) , Download 14 , Essay

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The company is now in the maturity stage, where it is trying as much as possible to use all available opportunities and strategies to

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Comparative Analysis of Keys to Successful Revenue Synergy Programmes Marketing Essay

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According to the report it is quite interesting to know why companies do not make additional effort into recognising and providing revenue synergies although investors may give an increased level of confidence to achieve cost synergies and they show heightened awareness over revenue synergies, therefore, offer an increased value premium.

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Technology Beyond the Mind Marketing Essay

2 pages (691 words) , Download 2 , Essay

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The world wants everything processed, consumed, responded to at a relatively fast and immediately accessible pace. When manufacturing companies envisioned producing instant products (instant coffee, instant noodles, no-cook food recipes), innovators and entrepreneurs could not seem to get the most of getting their products and services at the flicker of one’s eye or the click of one’s fingertips.

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International marketing / positioning in local markets Marketing PowerPoint Presentation

2 pages (500 words) , Download 3 , PowerPoint Presentation

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The prosperity of a business in global market is therefore primarily based on the level in which domestic market offers a business with additional advantages pertinent in international market. Positioning in local market is the

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The Smith's Snackfood Company in Australia Marketing Essay

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The author states that salty snack food industry is said to contribute greatly to the Australian economy. Salty snack food industry in Australia is worth $26 million according to a report. The industry grew by about 12% in the year 2011, and the growth is expected to continue due to the increased demand for salty snacks in the country.

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Washington Mercy Hospital Current Situation Marketing Essay

5 pages (1307 words) , Download 2 , Essay

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Washington Mercy is a not-for-profit and full-service hospital in Washington, D. C. with a registered 450-bed capacity. It offers, medical, surgical, pediatric, obstetric, and nursery services, for both admitted and outpatients. In addition, they have an emergency room, a senior health clinic, and a wide range of full diagnostic testing.

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How the marketing of services differs from the marketing of products Marketing Essay

3 pages (750 words) , Download 2 , Essay

In the marketing of products the elements to be considered value perceived by the consumer of the product, the price of the product, the place where the product is available and the promotion strategies used for the product. While marketing services, the product, price, place, promotion need to be considered along with the processes and people, and finally credibility of the service.

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Nike as an Innovative Company Marketing Essay

1 pages (306 words) , Download 3 , Essay

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The development has been immensely important as Nike has taken the technological aspect in consideration in each and every area of growth. Its assistance within sports events and athletes’ professional lives suggests that Nike has not only emphasized upon the playing area but also the personal realms of the people who play the game.

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Effective communication Marketing Assignment

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therefore, effective communication refers to the transmission and the subsequent receipt of written or verbal information/message devoid of distortions for a common understanding between the source and the receiver(s) (Keyton, 2011). In other words, it is the transmission and

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Foodservice Marketing Marketing Essay

1 pages (477 words) , Download 0 , Essay

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Its merchandising techniques are breathtaking and have attracted many customers to buy its products. The retail store has a website where it displays and advertises its products. The e-commerce platform is mostly found at its Canadian restaurants. The website has breathtaking images that attract customers to buy their products.

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Customers as People with Long Term Plans in the Global Marketplace Marketing Essay

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The link between the roles of stakeholders in marketing organizational products is being addressed. The global marketplace has shifted radically, and it demands the use of both conventional and unconventional marketing strategies to address the challenge of appealing to and satisfying modern, empowered consumers.

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Marketing Consultancy, this is a group work not full paper work see details bellow Marketing Essay

2 pages (500 words) , Download 2 , Essay

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To effectively target young boys and girls between 5 to 15 years of age, the arts center should educate the schools, youth clubs, and sports

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Complete a bcg matrix and answer questions Marketing Assignment

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Even though insurance adds on have low market share, they have a high growth capability given the few expenses associated with them. On the

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Successful Nokia Product Launch Marketing Essay

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The event planners in South Africa will have to analyse the event after the launch of the two phones and then enlist areas where they feel they did better and areas where their performance was wanting. This information will enable them to plan future launch events that are more successful and attain all the set objectives.

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Loans for consumer durables: International Marketing Marketing Essay

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Money lending to citizens for payback after some time with interest charges is termed as loans. Financial institutions that give loans target to gain interest at the end of the grace period. Interest rates vary depending on repayment time and use of the loans. Some of the various uses include mortgage loans, personal loans, and automobile loans.

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Qualitative Research Methods Approaches and Their Implications Marketing Term Paper

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To examine the impact of a product or service in the market, a focus group session is the most recognized technique. Focus group is basically a qualitative set of methodology in which people from diverse backgrounds are invited and a discussion session takes place. The discussion session is controlled by a moderator.

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External Trends, Opportunities and Threats at Kohls Marketing Case Study

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The threat to Kohl’s is the rising cost of real estate, taxations, supply chain and other operational components that require a great deal of capital. When Kohl’s wants to expand, some markets are recovering from a housing and commercial real estate crisis, thus adding more annual costs to sustaining multiple, physical operations.

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Week 4 A 2 Marketing Case Study

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Using prototyping will help her to get clients responses before developing actual system. This will also help clients to get used to the operation of the system earlier. Using prototype will be cost effective for her as she

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The Specific Scenario of British Petroleum Marketing Term Paper

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BP’s actions need to be seen in linkage with the theoretical context. The legitimacy theory says that the company behaves in line with the expectation of society. The stakeholder approach emphasizes the role of other stakeholders apart from shareholders and the nature of their relationship with the management.

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Thomson air Marketing Essay

2 pages (500 words) , Download 2 , Essay

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This suggests that they offer flights with no entertainment and other conveniences. In addition, Thomson Airlines deal with flights services that occur within Europe. There are three scenarios as pertains to market capture of Thomson Airlines.

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Camp happy valley Marketing Article

1 pages (250 words) , Download 2 , Article

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Camping experience, as described by the camping association, educators and employers, was a valuable practice because it acted like an asset where skills were developed. For this reason, Cameron had decided to find varied ways that would boost the morale in the next camp

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Unique Strategies of a J Crew Leading Retailer Marketing Essay

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J. Crew is a company that has very many competitors in the industries within which it operates. It competes primarily with specialty retailers, higher-end department stores, and catalog retailers that provide substitute goods to its products. These competitors include the Banana republic, Ann Taylor Loft, Ralph Lauren Corporation, and so on.

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How Alex Fuhrman Has Filed a Case against Frederick, Hibbs, and Uvex Corporation Marketing Article

2 pages (500 words) , Download 11 , Article

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After a period of five years of Alex being in service, the corporation went public. The company built a state-of-the-art facility for cancer treatment. San Rafael was highly capitalized with highly sophisticated radiation therapy equipment. San Rafael was the best-known center due to its best services in treatment of cancer.

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Experimental Marketing Study for Pepsi Marketing Assignment

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This study includes independent variables such as; wholesalers, manufacturers, retailers, and promotions. It is evident that the dependent variables (demand and cost) are directly affected by the independent variables (wholesalers and manufacturers). The analysis targets a domestic market of $2 billion.

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How do we train volunteers Marketing Essay

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The training of these individuals will be structured in accordance with the specific event. Volunteers will be divided into specific work based sections. Each section will then experience hands on training with the specific tasks the volunteer will be involved

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Monsanto Issue in Europe Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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This paper gives information that the biotechnology in seed production reduces on inputs of pesticides and aims at increasing the farmer’s income by doubling the agricultural yields. This article is going to discuss the marketing of Monsanto products in the international market and some challenges in connection with its marketing strategies.

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Criteria for Market Consideration Marketing Assignment

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The objective of the first phase is to match the needs of the company and its home country to those of the host country. The compatibility of the company’s character and its home country to those of the host country is the basis on which countries are either disqualified or qualified as markets. The business will look at the economy.

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Critical Success Factor for Colgate Marketing Research Paper

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The company has established an extended product distribution network to garner profit margins. They distribute products to various supermarkets, discount chains and hypermarkets such as Target, Wal-Mart, Walgreens and Albertsons. Toothpaste of the company can be easily located in the oral care section of retail stores

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Treadway Tire Company Marketing Essay

3 pages (750 words) , Download 2 , Essay

Besides some insufficient measures, nothing considerable has been done to resolve issues of the foremen while the relationship between unionized workers and foremen has further deteriorated. The analysis reveals that foremen have a lot on his plate without the due authority as hourly workers are protected by the unions with supervisors.

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Eco-effective Designs Marketing Essay

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Generally, a good example of a company whose decision making focuses on its effects on the environment is Whole Foods Compostable Food Packaging (US). They refer to this step as getting rid of known culprits, where all toxic substances are extracted, such as lead and chlorine from the packaging containers.

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Pestel and Swot Analysis of Addison Lees Taxicab Company Marketing Essay

8 pages (2270 words) , Download 5 , Essay

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John Griffin, who was born in Ireland to an engineer father, took over the management of the company in 1975 after the company had started to dwindle due to his father's inability to manage the taxi company. The company now operates 3000 premium minicabs, 200 Mercedes E and S class transport vehicles, courier cars, lorries, vans, and coaches across London.

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Marketing Essays