''FRESCA company-TWO recommendations for improvements for any part of the marketing mix - Essay Example

Fresca Company: Recommendations on Marketing Mix Marketing mix see to it that s are presentedwith the right product in the right place at an affordable price and proper timing. An effective marketing mix will improve the performance of the business as it ensures that the needs of customers are met in the product thus leading to increased income generation. Promotion: Going PublicThe first recommendation for Fresca Company is to maximize on its marketing potential by going public. Currently the firm is privately owned and thus not listed in the stock exchange.

By going public, the company to receive attention from the public thus increases its awareness in the market. The asset of the company which exceeds 48 million pounds and the annual growth in return of over 393 million net profits presents the need for the company to go public. In so doing, the company products will get more demand especially once they harness the opportunity in the market as the confidence of consumers towards the company will increase. Furthermore, many customers will purchase the shares and they will help in developing and promoting the products image through innovation, contribution, reaching out to the consumers and lifting up the reputation of the firm.

To enhance production of quality and healthier produce, the firm source and secure the best and reliable partners. Reputation is an important tool in promotion of a product that will improve once the firm succeeds in going public. The company will be forced to invest more in the creativity and innovation of their products to ensure that ethical trading, quality products, employee development as well as effective customer service are met. The demand for its products will rises, calling for more qualified staff to be employed in the firm as in so doing the quality of their product will not be altered due to overworked staff.

The products of the company will be placed to more public attention and scrutiny especially in terms of health and quality standards and due to the fact that the company observes these requirements, hence, its market is sure to grow as Fresca Company observes these requirements. Health is important to the survival of mankind and this is what the company offer, healthy products. Success in increased sales is attributed to the highest quality of produced which surpass the expectations of customers through embracing a quality product line.

Product: Partnering with African Countries in ProductionAs an international company, Fresca Company should take advantage of the virgin, fertile and huge piece of agricultural land in Africa and partner with African countries in the production of more fruits, salads and vegetables. African soil supports the production of a number of fruit and vegetable varieties hence the company will benefit from safety standards, quality, value, volume and consistency in supplying products to its ever increasing market.

In so doing, the company will assure its customers of continuous supply of fresh produce at a cheaper price given that the production cost in Africa is lower as compared to other parts of the world. Partnering can be done directly with farmers Africa or through the Non Governmental Organizations in a way of lifting the livelihood of this developing countries population. Serving them with the necessary expertise required in producing quality and finest fresh produce that will satisfy their customers’ needs is fundamental.

In conclusion, the success of a company depends on its ability of meeting the increasing demands of its customers as well as development of mutual beneficial relationship with suppliers as this will promote the production and supply of the finest, healthy, fresh and quality products to satisfied consumers. Works CitedFresca Group. “Our Story: Understanding Fresca,” retrieved on 26th November 2012 from http://www.frescagroup.co.uk/assets/docs/fresca_OurStory.pdfUsunier, L. and Lee, A. “marketing Across Cultures.

” 5th ed., Essex: Pearson Education Limited