Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Aramex Product Strategy - Essay Example

Comments (1) Cite this document
This is in line with the delivery to customers; most of them are served with such services as international and local express, freight forwarding, logistics, cataloging, shopping, and shipping. Currently, the company…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
Aramex Product Strategy
Read TextPreview

Extract of sample "Aramex Product Strategy"

ARAMEX PRODUCT STRATEGY Product Product lifecycle Aramex falls under the services category of products offered. This is in line with the delivery to customers; most of them are served with such services as international and local express, freight forwarding, logistics, cataloging, shopping, and shipping. Currently, the company could be said to have successfully gone through all earlier stages of the product lifecycle, namely development, introduction and growth stages1. The company is now in the maturity stage, where it is trying as much as possible to use all available opportunities and strategies to maintain its status as a world class courier service provider.
New product development
For a very long time, the company had focused its attention on the areas of international and domestic express, freight forwarding, and logistics. But due to the need to retain its stage on the product lifecycle as a maturing company, there has been the introduction of the shopping and shipping system as a new product development to match up the new class. With this new dimension, the company is able to deal with a larger population size without thinking of proximity as a limitation2. This is said against the backdrop that the company is fired up now to use the power of technology not only to make customers visit their shops to buy products, but to shop online and have their products shipped to them.
Core physical service
As far as the new paradigm is concerned, it can be said that the major core physical service offered by Aramex is electronic commerce, which is commonly called e-commerce. This is actually imbedded in the shop and ship system of business whereby customers are enabled to make purchases online via the use of the internet. Judging from the modern business trend, there is no way that Aramex could exempt itself from this new dimension and expect to see any forms of phenomenal growth3. This is because the birth of modern technology is making all stakeholders begin to look for the easiest ways out to achieve the same kind of results that they attained in the past years.
Customer Service
There is no denying the fact that the use of electronic system of commerce reduces the staff-customer personal and face-to-face interaction4. This notwithstanding, Aramex has not been enticed to forget about the importance of customer service and the need to ensuring customer satisfaction. The company actually guarantees customer service and customer satisfaction through a 24 hour customer support unit where all complaints and questions of customers are addressed on an instantaneous and live basis. These customers also have a feedback system where they can report their impressions on customer service to higher authorities for further action to be taken.
What is more, the company has a guaranteed quality assurance program, which ensures that the services given to customers are actually those that can be rated as satisfactory and excelling. Most of these quality assurance services come from external and third party experts who do not belong directly to the organizational structure of Aramex. Subsequently, the outcomes of the customer service assessment given by the quality assurance team are trusted as authentic and valid. Based on the assessment results also, there is a training and empowerment program that is prepared for the staff, especially those involved directly in the reports5.
Branding Strategy
The company has a simple strategy in terms of branding that revolves around the concept that if one customer is satisfied, he would tell another person about the product. Subsequently, the company uses an image branding strategy rather than a tangible branding strategy. What is involved in this image branding strategy is that the company tries to build a highly appreciative customer satisfaction in terms of the services offered to customers so that when the customers are satisfied, they would speak well of the company to other people6. In the face of all these, the company also uses the new social media to promote its brands, mainly its services, trademark, logos and other facilities.
Aramex (2010). Annual Report 2010. Retrieved November 21, 2012 from
Aramex International (2012). Shop and Ship. Retrieved November 3, 2012 from
Chen, M.S. & Chung, J. (2009). ‘Note on the Production Function for Organizations doing Case Work’, Health and Social Sciences, 19: 135-141.
Gardener, J. (2008). “Global Labor Relationships.” The International Laws on Labor. Ebrary Reference.
Mustapha, A. (2008). “Corporate Social Responsibilities." Washington Writers League. Academic OneFile.
Vancouver, J. (2006). ‘For Organisations Behaviour: Understanding Humans, Organisations, and Social Processes’, Behavioural Science, Vol. 41: 165-203. Read More
Cite this document
  • APA
  • MLA
(“Aramex Product Strategy Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Aramex Product Strategy Essay Example | Topics and Well Written Essays - 500 words. Retrieved from
(Aramex Product Strategy Essay Example | Topics and Well Written Essays - 500 Words)
Aramex Product Strategy Essay Example | Topics and Well Written Essays - 500 Words.
“Aramex Product Strategy Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
sandrine89 added comment 1 year ago
Student rated this paper as
Good paper! Used it to finish an assignment for a marketing course. It was easy as ABC, for the first time in my life.

CHECK THESE SAMPLES OF Aramex Product Strategy

Marketing Plan - Product launch strategy

...?New Service Launch Strategy and Plan New Service Launch Strategy and Plan INTRODUCTION “ENTOUCH” telecom has been operating in the telecommunication industry of New Zealand as telecommunication retailer and has eight stores all over the country. The company is providing the target customers with different latest and new telecommunication products and equipments. There has been continuous innovation and changes in the industry and in order to stay competitive in the industry. It is essential for the organisations in the industry to keep on coming up with new and innovative products and solutions (Budde, Baker, Bibolini, Evans, Hulme-Jones, Kwon, Lancaster, Lange, Tine, McNamara, and Wansink, 2011). Keeping this in view, ENTOUCH telecom has...
9 Pages(2250 words)Term Paper

Success of Product Repositioning Strategy

... Success of Product Repositioning Strategy for Class B Office Development in Moscow The idea of selling offices in the big office centers like private residential apartments is a perfect example of creating market space while looking across substitute industries in line with Blue Ocean Strategy described by W. Chan Kim and Renee Mauborgne. In 2010, the group of private developers under umbrella of Absolute Group (one of biggest property developers in Moscow and Moscow region) introduced to the property market specially designed office buildings tailored to the retail sales. My company hired by a real estate investments fund, an owner of this property, received commercial contract to arrange marketing campaign and to sell...
13 Pages(3250 words)Essay

Product Pricing Strategy

...Product pricing strategy - value based or costing based ID 19714 Order No. 288424 [University Name] [Course Name] [Supervisor] [Any other details] 10 April 2009 Table of Contents: Introduction: In this short essay, the author presents the strategic perspective of product pricing with an argument whether it should be value based or actual costing based. The author also presents the ethical considerations & other concerns in product pricing. In the end, the author has presented few discussion points. Product Pricing Strategy Every organization should have own strategic goals for pricing the products - like prices will never be quoted in such a way that the revenues from the product will be less...
5 Pages(1250 words)Essay

Product Strategy - Samson Energy Drink

... product and no competition. Besides, the brand is well known and hence the new segment can be easily captured. 3. Strategy The firm's strategy is to attract the existing customers through brand image. This would make the market penetration easier. Based on the innovative product benefits, the marketing strategy has been devised. 3.1 Product strategy 3.1.1 Product name The new product that is being introduced has some distinctive features. It is especially meant for those who intend going to gym or swimming early morning. It is supposed to give the consumer a kick-start to the day. When an individual wakes up after 7 or 8 hours of sleep the body glycogen levels are low and during a workout he would using up stored up energy. Thus...
8 Pages(2000 words)Case Study

Product Strategy for HSBC Bank

...; treasury and capital markets services; insurance; consumer and business finance; pension and investment and management; trustee services; and securities and custody services. Product Strategy HSBC serves 128 million individual and self-employed customers with financial services in 83 countries and territories. It provides its customers with a wide range of banking and other financial services, selected to complement its strategy in each market. Where HSBC enjoys large scale – or, in the case of emerging markets, where scale can be built – it offer a full range of personal financial products. In other markets, it participates more selectively, meeting the needs of customers...
15 Pages(3750 words)Case Study

Product and Pricing Strategy

...Product and Pricing Strategy  EJ’s Innovation and More is a company that is known to provide excellent personal and commercial use appliances to homeand office customers. The following outlines the Product and Pricing strategies which make half of this marketing plan. Marketing Objective The key objective of this plan is to provide superior, efficient, reliable, and innovative user-friendly computer and laptop solutions to customers. Rationale for the components of the product strategyProduct Strategy The product mix offered by the company includes items for personal and commercial use. The new marketing plan involves a concerted effort for the marketing of the new line of personal computers and laptops that the company has manufactured...
5 Pages(1250 words)Essay

Product Standardization Strategy of Starbucks

...Product Standardization Strategy of Starbucks The growth of Starbucks has indeed been phenomenal. It established itself in the more affluent markets of US, Canada and Japan while also captivating the markets of some Third World countries such as Indonesia and Philippines. How Starbucks was able to achieve and manage its success is then an interesting fact to discover. We shall be discussing some pertinent questions related to this. Question 1. How a decision on choosing between product standardization strategy and product adaptation can be properly made according to the case of Starbucks? A number of researches have already been concluded as to the choice between product standardization and adaptation. They yield contradicting...
10 Pages(2500 words)Case Study

Product Strategy, Pricing, and Distribution

...Lantus:  Product Strategy, Pricing, and Distribution Lantus:  Product Strategy, Pricing, and Distribution Lantus (insulin glargine) is an insulin analogue used to treat type 1 and type 2 diabetes mellitus. According to data (as cited in Brenner, 2006), the Sanofi-Aventis, the manufacturer and supplier of Lantus, currently supplies the product to over 3.5 million diabetes patients across more than 100 countries. The Lantus was ranked as the 15th top-selling pharmaceutical product in Germany in 2007. Financial information reflects that this product alone created nearly 3,000 jobs in Berlin and Frankfurt-Hochst. The company also achieved sales of €1 billion for the first time in 2011, indicating a growth of 12% (Brenner, 2006). Hence...
2 Pages(500 words)Essay

Aramex Distribution Strategy

...ARAMEX DISTRIBUTION STRATEGY Distribution Objectives In conformity with the fact that most of the business service delivery of Aramex is based on online protocols, the company has introduced several distribution channels that deal with customers directly through an online system1. Commonly known as the computerized distribution system (CDS), the objective of the system has been to reach as many internet users as possible2. For this reason, a new dimension has also been introduced to the system whereby the use of new media and particularly the social media have been adapted with an objective of bringing the services of the computer to the doorstep of each and every existing and potential customer. Degree of market exposure...
1 Pages(250 words)Essay

Product Strategy

Consequently, by incorporating the consumers’ requirements in the designs, quality and composition of its products, an organization is in a position to win over customer loyalty and attract new and potential customers.
The customer’s role in the research and development of new products is essential. The significance it plays, as far as profits and sales are concerned is extensive. Many entrepreneurs believe that inventions and innovations normally improve sales. This is opposed to reliance on customers’ needs, where one customer’s demand differs from another customer’s demand. They believe that what can break this barrier are innovations and inventions and that through innovation, a new product is introduced into the market an...
6 Pages(1500 words)Essay

Critical Themes and Perspective on Management Organisation and Strategy

At present, the mainstream management theory has failed to live up to the hype that was created in its name and the critical aspects can originate from such an undertaking within the management changeover processes. Thus mainstream management theory has pretty much put an end to the age-old thinking mindset yet failed to address the pertinent issues all said and done. (Cyert & March 1963)

Since mainstream management theory has come about due to the evolution of certain measures within the management regimes, it is a fact that the changing times have seen that the business world has evolved drastically and with that the different methodologies and the ways through which management regimes are carried out. One needs t...
6 Pages(1500 words)Coursework

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Importance of Strategy Process

This is so done because the advantage is much needed in such a scenario and it will help the organization to grow beyond the anticipated proportions. Building and indeed sustaining this advantage is a very significant exercise when one speaks of a competitive advantage in the first place. Competitive advantage is something that is built over time and requires synchronization between the tactics, activities and the overall strategy of the company which is producing the product(s). Competitive advantage is developed when there is a differential undertaking on the part of the customer. This could be in the form of lower prices than the competitors, better quality, efficient sales services, and support and a number of other features....
10 Pages(2500 words)Assignment

The Launch of Kones New Product

Political: 90% of Kone’s sales come from international markets. This makes it very vulnerable to political stability in its global markets for example Italy is one of the markets of Kone and elevator regulations are governed in Italy by parliament. Thus, to bring MonoSpace i.e. an elevator without a machine room in compliance with standards, it would require an act by the parliament.
Economical: The performance of the elevator industry is directly proportional to the performance of the construction industry. The construction industry has a maximum potential in developing countries rather than in developed countries. The reason for this is that the developed countries have maximized their growth potential whereas the dev...
12 Pages(3000 words)Case Study

Company Strategy to the Public Sector

The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. Stakeholders include employees, customers and the communities in which the organization operates. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. In formulating corporate strategy, organizations need to identify and priorities strategic issues, which involve scanning, selecting, interpreting and validating information. (Schneider, 1989).
The aim of this paper is to explain the strategy of an organiz...
7 Pages(1750 words)Assignment

Gross Domestic Product and the Nations Competency in Terms of Economic Welfare

It is often used to compare the economic performance to aid as a prediction tool and to analyze the business cycles and the recessive and expansive economic performances within them. This further aid economic and fiscal policy formulation of the government and is also used to analyze the consumer behavior and the economic phenomena involved. (Heakal, R. 2008).These figures can be a benchmark to compare economies of different nations and the economic prediction process is also made possible.

A usual pattern of assessing the Gross Domestic Product is to have an initial GDP report on every quarter which is an advance report. Two corrective reports follow this before the final figures on GDP are arrived at. It usually takes...
7 Pages(1750 words)Report

Developing a Strategy to Enhance Workplace Learning in Workplace at Travelex Foreign Exchange

As earlier stated, I have chosen to answer Option No. 1 which is about drafting and crafting a strategic plan which can be implemented in my workplace as a learning workplace on the basis of its analysis and identification made in the earlier assignments. As also required, the initial paragraph, following this, makes a brief review of what has been done in Assignments 1 and 2. Since as a Training Coordinator, my job entails the induction, training and assessment of the progress of the new hires, I have focused my answer to these three areas and divided the paper into Induction and Training, and; Assessment/Evaluation.

The first assignment was about the physical and social environments of the workplace and in that assign...
8 Pages(2000 words)Assignment

Global Strategy for Crappy Shades

The company increased its workforce from 150 to 450 workers. The increased personnel was necessary to cater to a wider market but it also brought with it a variety of other problems like increased input cost and problem in labor management. Crappy shades are suffering from high costs which is clear from the financial data which says that out of a revenue of 35 million pounds a profit of 2.5 million pounds generated. The Net profit ratio is 7% which is far below the industry standard and does not maximize the value of shareholders. It is clear that the company is suffering from high direct costs, as the marketing activities comprise only 15% of the total sales. The company was also affected by the global economic downturn as well a...
7 Pages(1750 words)Case Study

The Trends in the Steel Industry and How It May Impact Nucor Corporations Strategy

The whole organization at Nucor’s revolves around the laid principles and focus on reinforcing to the extent that the organization is known for its culture and quality. Simultaneous quality checks and adherence are also as important building a strong culture for the organizations.

Nucor Corporation has always tried to challenge itself for further progress and to keep abreast of the industry of steel business.

Let us look at the trends observed in the business of the steel industry. The trend in the steel industry is very dynamic and always impacted by internal and extraneous factors. For almost 50 years the United States of America reigned in the industry of steel production, almost half of the entire p...
8 Pages(2000 words)Case Study

Human Development Index and Gross Domestic Product

The most recognized growth indicators of a nation have been GDP. Since HDI is a composite statistic gathered from data on life expectancy, education and GDP per capita, which are measured in three separate units, it faces serious criticisms. This project is meant to highlight the criticisms faced by HDI being used as an indicator of economic development against GDP, which has been so far the most widely used indicator of economic development. But it also takes the other aspects like, life expectancy at birth, literacy rates and living standards which are not considered by the growth index.

“Human Development Index is a summary measure of human development. It measures the average achievements in a country in three...
7 Pages(1750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Aramex Product Strategy for FREE!

Contact Us