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This paper discusses the core competencies of Google and how they provided the company with a competitive advantage in a market that was undefined, undifferentiated and had enormous number of potential competitors.
Core Competencies are those capabilities or products of the organization that form the central base of its operations, or on which the organization can add on or build further its products or services (Campbell and Luchs, ). It is that set of capabilities that are central to the organization and that form the inner platform on which it can build the business further. In the case of Google, its core competency is the ‘Internet Search’ ability. ‘Internet Search’ is not only the basic format for Google on which the multi-billion dollar organization initially started, but, it also forms a core part of its additional business operations like Google AdWords, Google AdSense, Google Applications and other innovative business models that Google has developed overtime. The Internet search capacity is based on accuracy, credibility and speed at which Google is able to deliver its search results – and its ability to do so better than its competitors makes it the favourite search engine among the customers and determines the business revenues that it can generate on add business like AdWords, AdSense etc.
Distinct Competencies is a related concept to core competency, and it again means a set of distinct capabilities that make the organization differentiated and better at doing things than its competitors. In the case of Google, its distinct competencies that underpin its Search Engine operations are its technology, its highly trained and creative workforce, and its innovative and creative approach to making Internet search quicker and accurate and its commitment to balancing ethics and personal freedom in its online operations.
A firm is said to have a competitive if it is able to
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Nissan, in pursuit of strategy, identified 8 key areas (Appendix 1) one of which was the value chain (Nissan, 2011). The CSR Scorecard (Nissan, 2011) (Appendix 2) helps the company balance its short term goals with long term (CSR) goals which has led to the company’s adoption of Kaizen (continuous improvement) and Kanban (used to gain efficiency in terms of short lead time, hence, prompt delivery to customers in ‘real’ time).
It comprises actions such as planning, manufacturing, marketing, selling, distributing and supporting to the customers. In present days, the global value chain has become quite ubiquitous for organizations which perform their business operations internationally.
The company is headquartered at Arcadia, Wisconsin which is considered to be the core manufacturing along with distribution center of the company (Ashley Furniture Industries Inc, “A Proud History and Poised for a Formidable Future”). After the completion of 60 years of excellent innovation in the furniture industry, the company has become one of the successful industry leaders in terms of manufacturing of quality and innovative furniture products.
Any prudent businessman man will find it necessary to know as to which activity contributed the most in arriving at the value for which the purchaser would be willing to pay. This value is known as the selling price. It is simple logic to understand that selling price should be more than cost price to ensure profits for the organization.
As a business, Google itself owes its existence to the technological era, specifically, the incredible advancements in computing power and the World Wide Web. Google Inc. has become the leader in internet search engine services and advertising. The incredible success of their search engine with its customer base of individuals and advertisers.
Value Chain is a technique which is used to indicate towards the value creating activities and further help in identifying the non-value adding activities which are usually not admired by the customer of an
The management and the internal efficiency of private secondary schools in Uganda, stating the main purpose of training project. The immediate target group and beneficiaries are the branch managers with an extension to all the employees of the company to makesure that production and organizational capacity will be enhanced.
Strategy of business is the single largest determinant of the most important metrics. Finally, the standard metrics that are listed above need to be augmented with the custom prime metrics common to your industry. (Basu, 2012)
Under this category of
Managers of marketing and sales in the Global value chain are likely to face the challenge of diversity in cultures, religion amongst other factors that show diversity in the society. For instance, it becomes harder for a manager in the global value chain to establish the demands of a particular cultural group in a country that the firm intends to establish a market.
2 Pages(500 words)Coursework
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