Nobody downloaded yet

PR analysis of J crew - Essay Example

Comments (0) Cite this document
Summary
Crew, a New York based leading retailer in several of products ought to engage into in order to realize its full market potential, sustain its recent pace of growth, and overcome the threat of competitors in the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
PR analysis of J crew
Read TextPreview

Extract of sample
"PR analysis of J crew"

Download file to see previous pages Such strategies would also entail strategic use of the inner potentials and the lessening of internal weaknesses towards the overall goal of improving the profitability, brand image, and general performance of the company.
According to Spencer and Rose (2010), J. Crew is an American multi-brand and multi-channel company that is based in New York, USA. The company remains one of the most recognized retailers in apparel and accessories, which is known for stylish products, good quality, and proper customer service. The products, which it offers, range from those for women and men to children clothing. These clothing include swimwear, outwear, belts, and loungewear. Apart from the clothing, it also offers bags and even hair accessories. It was started in 1989 by opening its first retail outlet in the south street seaport in Manhattan. Today, the company has more than 330 retail stores throughout the U.S. with about 13,100 employees. Due to its diversified products, this company falls in various industries, which include the clothing stores, retail sector, shoe stores, non-store retail, internet, and mail order retail industries.
However, just like any other company, J. Crew has its own strengths, weaknesses, opportunities, and threats. The company has for example been said to be lagging behind in social media and seems to have lost focus on their target customer. This has complicated matters for a company, which has well established competitors in its overcrowded retail environment. The company can therefore not avoid the need for a well-integrated PR program that can help it in connecting with its targeted audience in a meaningful way to win back their loyalty for the brand.
Past and recent analyses establish the need for the improving the company’s potential through a strategic engagement of the various issues that attend to the issues of financial growth. Customer attraction and retention remain the major factors that shall ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“PR analysis of J crew Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
PR analysis of J crew Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/marketing/1608383-pr-analysis-of-j-crew
(PR Analysis of J Crew Essay Example | Topics and Well Written Essays - 2000 Words)
PR Analysis of J Crew Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/marketing/1608383-pr-analysis-of-j-crew.
“PR Analysis of J Crew Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/marketing/1608383-pr-analysis-of-j-crew.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
PR Plan
(Money Online, 2011) The company, its primary markets, market segments and its relative strengths and weaknesses have been worked out in sufficient detail to allow a comprehensive plan to be developed. Implementation and control procedures have been outlined below as well to track the progress of improved public relations.
8 Pages(2000 words)Essay
Company Analysis J Sainsbury Ltd
Current paper focuses on the operations of J Sainsbury Ltd, a major competitor in the grocery retail sector of UK. For the last 5 years the sales turnover of the organization has been significantly increased.
7 Pages(1750 words)Essay
Poem analysis of: 'The Love Song of J. Alfred Prufrock'
Alfred Prufrock is given the impression that they are intimately involved in the workings of the main character’s mind. As Prufrock thinks through his monotonous life, he reveals his own insecurities and fears to be the influential factor involved in
4 Pages(1000 words)Essay
Book Analysis The End of Blackness by Debra. J Dickson
"Sloth is sloth. Merit is mostly measurable," also it is humiliating to believe and act otherwise, despite of race. In this ramped age when so few qualified adults are even bothering to vote, let by yourself suppose other crucially important accountabilities of citizenship, Dickerson's is a message for all Americans, not merely those who are confused regarding how to consider about race.
2 Pages(500 words)Essay
Listen Up Cabin Crew
He supports this citing documentation from the ATSB's research and mentions Icek Azjen of the University of Massachusetts, is known as the "theory of planned behaviour (TPB)". Written in an organized and concisely put together form, the article is easy to read and the materials specified in documentation are used as necessary.
4 Pages(1000 words)Essay
Literature Analysis Chart: Filet of Soul by J. California Cooper
She falls for a conman who steals from her. She however triumphs by meeting the love of her life. Another theme in the story is betrayal. Sedalia feels betrayed by love when her lover abandons her while she is pregnant. She also betrays Luella by raising her
2 Pages(500 words)Essay
J,crew in Syracuse Destiny USA
dicates the demographic statistic that, in the year 2000, the number of households reached was twenty seven thousand one hundred and twenty one in the primary trade area and seventy five thousand one hundred and two in the secondary trade area. In 2010, this number increased to
4 Pages(1000 words)Case Study
Financial Analysis Of J Sainsbury PLC And Morrison PLC
J Sainsbury is worth to be invested in because of its growth and development over the years. It operates in the retail industry which is expanding rapidly globally specifically in the United Kingdom. The global retail industry is expanding; in the US alone, the growth of 4.1% is expected in 2014 in the retail sector.
4 Pages(1000 words)Essay
Crew Resource Management
According to the paper crew resource management is a uniform product comprising of procedures of training used in the devastating environments caused by human errors. It is also termed as cockpit resource management as it is employed for the improvement of air safety. Crew resource management primarily focuses on leadership, communication and decision making process.
13 Pages(3250 words)Essay
Analysis of Becoming Native by J. Lockwood
Lockwood determines that there is an inbred fear of the unknown that is engrained in the biological processes that make up human culture in natural sciences. According to the author, “Humans naturally avoid, even attack, unfamiliar beings” (Lockwood, 140).
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic PR analysis of J crew for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us