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PR analysis of J crew - Essay Example

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Crew, a New York based leading retailer in several of products ought to engage into in order to realize its full market potential, sustain its recent pace of growth, and overcome the threat of competitors in the…
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Download file to see previous pages Such strategies would also entail strategic use of the inner potentials and the lessening of internal weaknesses towards the overall goal of improving the profitability, brand image, and general performance of the company.
According to Spencer and Rose (2010), J. Crew is an American multi-brand and multi-channel company that is based in New York, USA. The company remains one of the most recognized retailers in apparel and accessories, which is known for stylish products, good quality, and proper customer service. The products, which it offers, range from those for women and men to children clothing. These clothing include swimwear, outwear, belts, and loungewear. Apart from the clothing, it also offers bags and even hair accessories. It was started in 1989 by opening its first retail outlet in the south street seaport in Manhattan. Today, the company has more than 330 retail stores throughout the U.S. with about 13,100 employees. Due to its diversified products, this company falls in various industries, which include the clothing stores, retail sector, shoe stores, non-store retail, internet, and mail order retail industries.
However, just like any other company, J. Crew has its own strengths, weaknesses, opportunities, and threats. The company has for example been said to be lagging behind in social media and seems to have lost focus on their target customer. This has complicated matters for a company, which has well established competitors in its overcrowded retail environment. The company can therefore not avoid the need for a well-integrated PR program that can help it in connecting with its targeted audience in a meaningful way to win back their loyalty for the brand.
Past and recent analyses establish the need for the improving the company’s potential through a strategic engagement of the various issues that attend to the issues of financial growth. Customer attraction and retention remain the major factors that shall ...Download file to see next pagesRead More
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