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International marketing / positioning in local markets - PowerPoint Presentation Example

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The key factors that determine the success of a business in both local and international market is the development of a sustainable competitive advantages in local markets. Moreover, positioning in local market has as well been incredibly decisive in the success of multinational…
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International marketing / positioning in local markets
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Download file to see previous pages In most cases, local and global market operates in spatial environment that is independent and interlinked. Moreover, market demands and needs, market infrastructure, and the nature of competition differ from one market to another (Barney 2001, p. 199). Therefore, to be productive in contemporary local and international market, a company ought to modify its domestic positional advantage in it is local markets to match with modern global requirements and market demands. For example, the global and local success of P&G Company has been brought about by effective modification of the existing detergent products in the development of new products that matches with emerging development such as the use of washing machines as well as modern washing habits. Moreover, Suzuki motor in Japan has as well successfully prospered in transforming its product to fit in different markets in the world. At present, Suzuki is more placed in both local and global market compared to other competitors such as Toyota and general motors.
In creating market advantages in a competitive market, a business needs to create sustainable capability that can support productive market position in local market. In this case, a business entity needs to make proper use of location-specific resources and assets. This will help in the creation of operational systems and local capabilities essential in sustaining the product’s position in both local and international market. For example MTV has offer years been exceptionally effective in duplicating its distinctive products and mass merchandise in many global markets such as United States of America and Japan. Their products are therefore similar and unique in the entire global market. This has as a result increased its market advantage over their big competitors in the world. The P&G is as well commonly known for its ...Download file to see next pagesRead More
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