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Communicating in the local language helps customers to receive the products and services positively. Doing business internationally involves changing the promotional or branding materials to suit their values and attitude. Analysis of the values and attitudes secures a comfortable working environment (Cateora, Gilly and Graham 398). Employees in the United States take weekly vacations while France employees take monthly vacations. Understanding this concept of culture is vital for international marketers considering various multinationals have had problems in the past. For instance, China banned commercials by Nike televisions for animating the kung fu master since it insulted the Chinese national dignity (Cateora, Gilly and Graham 389). The technology level available in the country of business aids the international marketers in handling promotions. It involves the analysis of transport and infrastructure of the location of interest (Cateora, Gilly and Graham 390). Education varies across cultural backgrounds thus; marketing internationally requires a synopsis of the educational background of their target market. In conclusion, analyzing the background aids the multinationals to have favorable response from their target market.
I agree with you on the importance of culture in the marketing environment. It is important for marketers to treat their customers with dignity. Asian cultures value their cultural concepts and the example of McDonalds in Japan shows this. It is true that the general population of a country constitutes to the cultural background, but analyzing the regional cultures is also important in international marketing. The factors you mentioned such as political, economical, and technological apply in securing different countries. The value of these concepts dictates the penetration pace of multinationals. Stability in international marketing works better if the
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It is also the process undertaken by a firm that can cause an increment in its involvements in international operations. Various scholars have defined it as the work out undertaken by organizations that lead to an increment in their knowledge of the impact of international deals on their future, set up, and undertake deals with other countries.
Since it is problematic to serve the needs of every single customer, therefore marketers segment the group of customers on the basis of similar needs and wants. Major types of segmenting include; demographic, psychographic, behavioral, geographic, technographic, attitudinal and firmographic.
rom the West that have been around for a long time (e.g., IBM, Nestle, Sony, Shell, Siemens, Unilever, etc.)? (7%) A lot of factors could be pointed out as what new global challengers firms do differently from existing multinational and how different these two groups of business line run their individual companies.
ort presents the findings of a thorough assessment conducted on the McDonald’s global brand. The purpose of the inquiry was to determine the manner by which McDonald’s had undertaken the globalization of its business, the implications to marketing theory of the strategies and actions taken by the Company, and the relative success or failure of these strategies in attaining the goals of McDonald’s.
of origin 13 Coca-cola in developing countries 14 Changes in the image of the home country of a company 14 Other countries 15 Conclusion 15 Introduction The Coca-Cola brand is a product of Coca Cola Company. The company was set up in 1886 and is currently the leading distributor, marketer, and manufacturer of non-alcoholic beverages (August 2008, p.
These are factors that impact how the business is run, and its decisions. Economic factors include interest rates, exchange rates, and inflation rates (UKessays.co.uk, 2003). Due to the global economic crisis, Toyota decided to narrow down its scope of business and base its focus on the core business.
The marketing plan will be primarily based on the execution of effective marketing strategies that could be adopted for targeting as well as entering the Japan market with a premium product i.e. cereal. Thesis Statement The main aim in this project report would be to design an appropriate marketing plan for the purpose of promoting the product i.e.
Tracing the history and evolution of the international trade is synonymous with searching the beginning of human civilization. International trade was visible with the Babylonians, Egyptians and Greek merchants, who used to trade spices, coral, jewelry, slaves and pearls across the globe.
alysis 12 Conclusion 13 Reference List 14 Introduction McDonald’s Corporation is a fast food restaurant chain headquartered in Oak Brook, Illinois, USA. It is the world’s largest food service retailer with an operating income of $8.6 billion and has served 69 million customers daily in 2012.
Therefore, the skills that a company requires to operate effectively in the international market should relate to effective planning, accurate conception and timely execution of the production, promotion, distribution and pricing of the
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