Advice and Recommendation to Tyrius Company - Essay Example

Secondly, as stated by Silivia (2012), Speed Fitters will be able to attract new customers for their branded eco-tires because of their already existing image in the automobile sector, and reputation in the car servicing and repair sector.

Therefore, it will be a wise business decision for Tyrius to offer exclusive national dealership and full branding rights to Speed Fitters since it will lower the cost of advertising and promotions as Speed Fitters is already a well-known brand within the UK market. In addition, Tyrius should allow Speed Fitters to brand the Tokyo-to tires to avoid the hustle of looking for other buyers or stockiest for the Tokyo-to eco-tires.

Branding of only 60% of the shipment with Speed Fitters brand

This option is not viable because it will be costly for Tyrius in terms of promoting and advertising the Tokyo-too brand within the UK market. Secondly, Tyrus will engage in unhealthy competition with Speed Fitters whereas it is also its main supplier of the eco-tires. Lastly, Tyrius will face challenges in getting buyers the Tokyo tooth lessors because even some of its procurement managers are not receptive to the product and only a few of the target customers have aversive feedback on Tyrius' proposal of supply them with Tokyo to eco-tires.

Conclusion

Tyrius can save on cost, time, and money by giving Speed Fitters the full exclusive national dealership and branding rights because they will have transferred the burden of looking for customers, distributing tires, promoting, and advertising the new eco-tires to Speed Fitters.