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Marketing Essays

Result for Subject Marketing:
19897 essays
The Internal and External Environments of 2 Real-World Companies Using an Environmental Scan Marketing Essay
4 pages (1171 words) , Download 2 , Essay
Free
The internal environment at Wal-Mart is generally characterized by a strong influence of the Walton family which takes a lot of direct responsibility on the operation of the operations of the company. A highly centralized format of operation of the management system has ensured a highly efficient system of performance of various departments.
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Port Strategy and Development Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Global conventions, European Directives, and national laws governs marine environment and ports operations. Issues of security, management, hazardous cargo, port congestion, land use, and ship discharge are some of the factors that manifest in a port.
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Informational Interview Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
The interview was completed in person after preparing a series of questions, obtaining consent from the interview and consulting literature including Beagrie (83) and Lloyd (112) for guidelines regarding the conduction of an informational interview.
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The Nature of the SWOT Analysis Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
SWOT as an acronym represents the Strengths, Weaknesses, Opportunities, and Threats that define a business’s environment. The identification of these aspects of a business helps in establishing a strategic plan for the organization. The SWOT analysis is also essential in the establishment of a marketing plan for an organization. 
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Marketing Environment Factors of a Company Marketing Essay
2 pages (646 words) , Download 3 , Essay
Free
According to Beckwith (12), political factors are among some of the factors that business operators cannot control easily. They include safety regulations from the governments, tax policies, and changes in ruling governments. Our energy drink products have satisfied all the safety regulations requirements. The drink has been tested by all the boards.
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Alcohol and Unhealthy Food Product Advertising in Hong Kong, Compared to the United Kingdom Marketing Research Proposal
8 pages (2125 words) , Download 2 , Research Proposal
Free
Throughout the study, emphasis will be placed on censorship and regulation of advertisement laws, given the fact that the advertisement of these products is not regarded as illegal but worthy of scrutiny due to the effect that the products carry, it is expected that one of the ways to ensure that consumers are protected is by regulating.
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Creativity in Marketing Processes Marketing Essay
2 pages (688 words) , Download 2 , Essay
Free
Being a business class with diverse dimensions, I understood the fundamentalism of creativity in marketing and making appropriate marketing decisions. Creativity in marketing propels an organization to greater heights in terms of expanding its existing market base and creating a new market niche. The skill of marketing creativity is beneficial.
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Marketing as a Business Orientation Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The paper tells that marketing management orientations focus on different techniques, policies and strategies to create value for the customers. These marketing management orientations are very much famous among the companies and the marketing managers use them for making their marketing strategies.
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Microsoft: Vista Operating Systems Marketing Essay
4 pages (1152 words) , Download 2 , Essay
Free
Most companies do not risk investing so much in a product that can be produced by any other company since most of the customers prefer to buy the cheapest products in the market. Consequently, most companies produce substandard products and sell them cheaply eventually making it hard and difficult for the producers who produce quality, but costly products.
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Analysis of Cost-advantage Strategy of Morrisons Company Marketing Essay
2 pages (678 words) , Download 7 , Essay
Free
The chain supermarket faces a lot of competition from other core competitive players like Tesco and Asda. However, the company has opted for a cost-advantage strategy as a way of keeping at bay some of the new players in the market such as Lidl and Aldi. The company runs over 500 superstores and over 100 Morrisons M local stores mainly in England. 
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Article Review Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
This explains why marketers need to understand their spending patterns and their consumer behavior in an effort to target them. The Millennials group is compared to the baby
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Advertising Goals and Messages Marketing Essay
3 pages (1044 words) , Download 2 , Essay
Free
Advertisements come very handily in making the products and services known to customers besides winning their attention and loyalty. We have different types of advertisements each with specific objectives. Informative, persuasive and reminder adverts make the backbone of a good marketing strategy for any business to survive the stiff competition and the ever-changing market trends.
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The New Strategic Brand Management Marketing Case Study
4 pages (1054 words) , Download 2 , Case Study
Free
The customers are the holiday inn establishment have opted for different products other than the ones offered within the hotel. The product that has been launched to curb this market deficit has failed in the market. The organization has adopted a marketing strategy that raises ethical issues regarding its application within the market.
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Importance of Having a Specific Target Market Marketing Essay
2 pages (591 words) , Download 2 , Essay
Free
Coca-Cola and Pepsi, the leading world soft drinks providers focused on particular target markets, and thesame continues until after the introduction of the internet platform where business transactions occur efficiently. The paper, therefore, focuses on whether a company that makes online sales through a website.
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Manufacturer Brief Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Products and brands: For several decades, the Georg Neumann Company was the leading producers and suppliers of cutting lathes for phonographic discs. However, the company adopted the
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Marketing Environment of the Cosmetic Industry in the USA Marketing Essay
9 pages (2615 words) , Download 2 , Essay
Free
Cosmetic companies have come up with services and products that can change the skin complexion of women and make them more beautiful. There is a high contrast if you observe a woman before utilising beauty products and after using them because the products have the capability to transform the skin by enhancing it with artificial beauty.
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Global Marketing - Internalization as a Result of Globalization Marketing Essay
3 pages (1029 words) , Download 3 , Essay
Free
Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture from one locality to another. Giddens, in his book, describes globalization as the intensification of a worldwide social relation that links distant localities in such a way that local happenings are shaped by events occurring many miles away.
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Environment Analysis of Germany Marketing Essay
13 pages (4359 words) , Download 2 , Essay
Free
Expansion at the global level is an important decision company made; many car companies have been taking place in Germany and in terms of car production it is known as the largest country in Europe. Germany has a favorable environment for car manufacturers. The Government gives full support to its automobile industry through funding.
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Diwan: A table of heart over mattar Marketing Case Study
2 pages (500 words) , Download 12 , Case Study
Free
For Diwan’s case, the first stage of formulating the value proposition would be an assessment of the firm’s customers. As indicated, the company has loyal customers who,
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Costco Cracks Taiwan Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The company adjusted its American brands after analyzing local tastes/desires and then offered at one of its Taiwan’s stores. Indeed, Costco sold an experience that was highly appreciated by Taipei buyers. The company has adopted the strategy of localization thereby introducing new and existing products in a specific region or area.
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The History of McDonald's Marketing Research Paper
12 pages (3408 words) , Download 3 , Research Paper
Free
The business strategy of McDonald's involves a franchisee system under which the company expands through a network of franchisees located across the globe. These franchisees sell products under the banner of McDonald's. The franchise model of the company is essentially in line with the firm’s strategy of thinking globally and acting locally.
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Teamwork in companies and corporate change Marketing Research Paper
2 pages (500 words) , Download 6 , Research Paper
Free
When problem occurs, he can blame the individuals for the failure of the project. On the other hand in teamwork, decisions are taken after the team meeting and therefore it is difficult for the managers
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Executive summary of the Ethical Tabao company Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The C2C model challenges product quality and counterfeit control. Taobao uses the egoism concept in making business decisions that favors the good of the company over the
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Designing and Preparing the Evaluation Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
The researcher claims that it includes identifying the stakeholders, identifying the necessary information, resources and roles needed for the process, and creating a schedule for this. The products of this phase model the workforce of tactical planning and determine the data needed to describe the strategic planning procedure.
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Advantages of Countertrade for Companies Marketing Assignment
1 pages (449 words) , Download 5 , Assignment
Free
Trade can be financed with counter-trade when other means are unavailable. Either supplier or buyer credit may be impossible to arrange. Performance or payment bank guarantees may be too costly. The project might call for longer-term financing than government-supported export credit facilities allow.
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The Effect of Economic Crisis on the Marketing Strategy of Volkswagen in Asian Market Marketing Literature review
6 pages (1866 words) , Download 2 , Literature review
Free
A brief analysis of the automotive industry has been stated in the study so as discuss the effect of economic slowdown on the regional automotive market and the condition of the Asian automotive market during such situation. It was found that Volkswagen faced a challenging situation in the European and American market during 2008-09 due to financial crunch.
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Consumer Behaviour Assignment: Three Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In this case, there is a dire need by the consumer to stop smoking, whilst the marketer aims at categorizing the marketer on the basis of needs for instance, segmenting clients on the basis of their needs. As seen in the work of Lamb, Hair Jr. & McDaniel (2008),
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International Marketing Strategy for Multinational Company Marketing Essay
20 pages (5000 words) , Download 3 , Essay
Free
This research will begin with the statement that the leading organizations in the present era are trying to capitalize on the advantages that are created due to globalization. Several factors like economic development, modern and advanced technology, skilled employees and several macro- and micro factors are influencing the organization to do a global expansion.
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How Can Heart Failure Software Benefit You Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
be used for the purpose of discharging patients as well as doing a follow-up for the patient’s home care and it raises the question as to whether this software will be installed at the patient’s home in order to gather information about his recovery process. Secondly, the
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Integrated Marketing Communications 3/1 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Consumer promotions target end consumers and they are utilized by retailers to increase product sales (Boykin, 2013). In order to develop a brand, a manufacturer can use consumer promotions, such as, cash refunds, coupons,
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Influences from World Institutions, Trading Blocs, and the Indian Governments Import Policies Marketing Essay
8 pages (2656 words) , Download 2 , Essay
Free
The international trade policy of India had been designed to protect her local market against foreign competition. Until the past three decades, India was unwilling to open her economy to foreign investors or even export her goods to other countries.   This economic policy was founded on the principle that the country should develop independently without foreign intervention.
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SWOT Analysis of Voluntary Health Insurance Marketing Essay
1 pages (304 words) , Download 2 , Essay
Free
A number of stakeholders of healthcare are recommended by the organization. Two of these stakeholders are voluntary health insurance and health care, providers. Each of these stakeholders has its own strengths, weaknesses, opportunities and threats in its approach to providing tailored and people-centered care (Morrisey, 2007). In the two tables below, a SWOT analysis of these two stakeholders is presented.
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FOCUS STORE BUSINESS PAPER URBAN OUTFITTERS Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
During the survey, a total of 15 customers were interviewed, 10 of whom had been asked whether they need any help of finding the goods by the employees. One of the questions that were used in the survey was to ask
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The Retail Industry Marketing Research Proposal
13 pages (3709 words) , Download 4 , Research Proposal
Free
The need for the establishment and implementation of corporate social responsibilities came through the various challenges within the environment such as global warming, energy usage, and waste disposal from products. All these issues have a concurrent relation to the retail industry the industries participate directly and indirectly in the development of these problems that face society.
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The Importance of Assurance, Empathy, Reliability and Responsiveness of the Customers Marketing Assignment
5 pages (1430 words) , Download 3 , Assignment
Free
The study mainly linked the aspect of service quality with certain specific factors relating to the behavior of customers such as assurance, empathy, reliability, and responsiveness. The factors are discussed in detail hereunder. The aspect of empathy mainly comprises carting and individualized attitude of the company towards their customers.
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Advertising Techniques Used in the Canadian Oil Sands Ad Campaign Marketing Essay
5 pages (1401 words) , Download 2 , Essay
Free
Oil sands are important resources in the provision of energy and economic opportunity for Canada. Private firms and entities mainly from Canada and North America develop oil sands in Canada. Governments have traditionally aided the marketing of Canadian oil sands with the main objective of publicizing products and creating a good public image (Rose, 2000).
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The E-Marketing Strategy of Emirates Airline Marketing Research Paper
8 pages (2465 words) , Download 4 , Research Paper
Free
The company conducts background research in the marketing sector and then creates campaigns for both online and offline mediums. Emirates Airlines has utilized different approaches for e-marketing. Since the major target audience of Emirates is the corporate sector therefore it utilizes the direct email marketing strategy for such clients.
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Olympia Machine Company Marketing Case Study
2 pages (500 words) , Download 8 , Case Study
Free
Like employees, their salaries are considered as well as the salesperson’s value. Adding on to the salary and expenses plan, a review of the salesperson’s
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The Role of Women in the Society Marketing Research Paper
24 pages (6470 words) , Download 2 , Research Paper
The paper intends to evaluate the portrayal of women in advertisements from a historical perspective. The portrayal of women in the 19th century was different from the present day. Throughout the centuries, the portrayal of women changed in advertisements, and the perception of society towards women has had altered largely.
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Benefits and Strategies of Internet Marketing Marketing Coursework
9 pages (2854 words) , Download 2 , Coursework
Free
This proposal aims at identifying ways and means of effectively using the internet to market an organization or company in regards to the kind of services and goods it offers to its immediate clients and customers. Internet marketing is the main concern of the world today with many organizations majoring into selling and buying through the internet.
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Suppliers Involvement in New Product Development Marketing Essay
6 pages (1892 words) , Download 2 , Essay
Free
The proposed study which seeks to find supplier involvement in new product development (NPD) will be approached in such a way that the behavior or organizations towards supplier involvement in NPD will be sought to be understood, as well as the factors that inform such behavior. There are a number of reasons that informed the selection of the qualitative research methods.
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Marketing Research and Plan for E-commerce Travel in Indonesia Marketing Research Proposal
4 pages (1293 words) , Download 3 , Research Proposal
Free
Increased Internet coverage enabled organizations to have unlimited access to a wide customer base through the facilitation of advertising and awareness creation. Organizations in the world are mobilizing resources towards engagement and improvement of online platforms. The levels of competition between organizations have risen significantly.
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Marketing Plan for Sony Corporation Marketing Essay
1 pages (385 words) , Download 2 , Essay
Free
According to Forbes listing, it is number 233 in the Global 2000, 91 in sales, 181 in assets, 591 in profits, 80 in the value of brands, and number 546 in market value (Forbes, 2015). Its current market capitalization stands at US dollars 20.15 billion. One of the products that Sony has developed is the Sony wristband known as the SmartBand SWR10. 
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Digital Marketing: Good or Evil Marketing Essay
9 pages (2494 words) , Download 3 , Essay
Free
Profit generation in a business is a resultant outcome process that is achieved when good strategies and approaches are used to lure the customers into buying a company’s product. Businesses invest a lot of resources in ensuring that goods and services that a firm produces can be largely sold to the customers so that revenue can be generated.
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Altria Group Inc. (MO) and Philip Morris International, Inc. (PM) Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
For instance, in 2009, the firm acquired UST Inc, which is a smokeless manufacturer (Freudenberg 69). The company was created from Philip Morris Companies Inc. This was meant to expand the market base to different parts
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How Amazon Communicates Their Core Proposition and Promotional Offers Marketing Coursework
8 pages (2181 words) , Download 6 , Coursework
Free
The clients of Amazon are categorized into three facets - consumers, sellers, and developers. Consumers are customers who purchase products through Amazon while sellers are customers who sell or want to sell their products through the Amazon platform. The customer developers are clients who either develop or want to develop their services using the Amazon platform or development services.
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Marketing Strategy for Halal Meat by McDonalds Corporation Marketing Essay
8 pages (2110 words) , Download 3 , Essay
Free
McDonald’s has worldwide customers and, therefore, the introduction of Halal meat by the corporation will not face serious challenges. The Corporation has a well-established marketing chain that it will use to promote its new product (Halal meat). Their vast knowledge in the food sector will help them in the proper implementation of their new product
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Promoting Genesis fitness through youtube Marketing Research Paper
1 pages (250 words) , Download 2 , Research Paper
Free
Genesis Fitness and Wellness Company will be required to set a local budget for promoting a video on YouTube. In particular, the budget is set per impressions or clicks
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Globalisation - Challenges and Opportunities in China Marketing Essay
43 pages (10750 words) , Download 5 , Essay
China has seen a remarkable growth in its economy and the living standards of its citizens since it adopted a more open and liberal stance under the premiership of Chairman Deng Xiao Ping. With a huge consumer base of 1.2 billion consumers and rapidly increasing exports of manufactured goods to nearly all countries of the world.
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Evaluation of Retail Website: Domestic Appliance Services Marketing Case Study
12 pages (3133 words) , Download 2 , Case Study
Free
The color schemes used for the website are not attractive and do not achieve the desired objective. The size of the text on the site is also not properly balanced and does not attract the viewer’s attention where it is due. Some restructuring of the site may be necessary in order to achieve optimal effectiveness.
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