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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing to Teens via Music Marketing Essay
7 pages (1947 words) , Download 2 , Essay
Free
Coca-Cola campaigns like the song “Can You Feel It” which features Coca-Cola signature 5 note melody by an emerging UK band “One Night Only” is one of the examples interacting with consumers where the youngsters can upload their video enjoying coke if they want themselves to be a part of the interactive video of the song.
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Marketing Communication of the Hewlett-Packard TV Marketing Essay
6 pages (1788 words) , Download 3 , Essay
Free
De Pelsmacker and Geuens (1999) stated that positioning the product entails placing the product at the right place in the mind of audiences. For audiences under the age of forty-five years, the marketing communication will inform them that the product is part of technological advancement that they should adopt it to stay relevant.
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Article Review: MarketingSherpa Email Summit 2013 by Kirkpatrick Marketing Essay
1 pages (398 words) , Download 2 , Essay
Free
While it maintains that email is still one of the most widely used forms of communication, social networks such as Facebook are not far behind with an increasing number of corporate media considering it as an easy way to advertise and gain new customers. Both email and social media networks particularly Facebook have common areas of integration.
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Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant Marketing Essay
4 pages (1057 words) , Download 2 , Essay
Free
The book Blue Ocean Strategy – How to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renee Mauborgne deals with the former idea of novelty and improvisation to generate such growth and profits one never knew was possible. New ideas are the key or the heart behind the book.
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Executive Summary about Global Marketing Marketing Research Paper
2 pages (500 words) , Download 3 , Research Paper
Free
Global executive marketing should be thoroughly and extensively adapted. The first step is, for the executive at the headquarters, to
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Buyer Behavior and Communication Strategies for Toyota Prius Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Communication channels will play a role in the promotion of the Toyota Prius by informing the consumers about its benefits and stimulating the desired sales response. While the various communication channels vary in their methods, they will help to position Toyota Prius as a premium brand for hybrid cars characterized by superior customer value.
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The Corporate and Competitive Strategy of Microsoft Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The success story of Microsoft is sketched by its focus on developing accessible technology. This has gained momentum through the company’s unique and diverse products, updates, and new releases in software and gaming. Microsoft also adapted to changing demands by introducing cloud-based services, thus making it maintain its leadership position.
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Marketing Strategy of Kempinski Marketing Research Proposal
8 pages (2269 words) , Download 13 , Research Proposal
Free
Reto Wittwer is the present CEO and Managing Director of the company. The global hotel chain engages more than 20000 employees. The company’s majority stake is held by CPB Equity from Thailand. The hotel chain was launched in the year 1897, which makes it the oldest group of luxury hotels in Europe.
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Marketing and e-commerce Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
With the rapidly advancing technologies that are occurring in modern business, organizations are required to be ready, and able to adapt to their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organizations must be able to utilize the various tools that technology has to offer.
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Trouble Brews at Starbucks Marketing Case Study
5 pages (1574 words) , Download 3 , Case Study
Free
In 1982, it had expanded into five stores that sold coffee beans, wholesale businesses that targeted local restraints, and roasting facilities (Starbucks Corporation n.pag.). In the early 80s, it was managed by Howard Schultz who came with a new idea from the Italian cafes. He ended up purchasing it from the original owners for a sum of four million dollars with the aim of expanding his idea.
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Business Plan for South West Airline Marketing Essay
7 pages (1955 words) , Download 2 , Essay
Free
The Company has to implement its strategies to continue improving on its profits. It has to continue improving on its customer’s satisfaction. It has to enable its promotions to be timely and up to date. It also has to guarantee that it monitors all its stratagems to assess whether they are working should take place often and reviews made.
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Marketing Project--PLACE Marketing Admission/Application Essay
2 pages (500 words) , Download 2 , Admission/Application Essay
Free
Ubiquity too is an important aspect of the place aspect of the mix, with presence in more than 180 countries and making use of more than 60 trade channels. Of these, 7 channels account for all but 10 percent of the business, so that one can say that the other remaining channels
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Group Project: Marketing a US product to a Foreign Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The main objective of the selected marketing strategy is meeting the different needs of each consumer. This comes with the realization that not every consumer is bound to
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Important Considerations of Calorie Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
Free
Fast food consumption and calorie intake has become an important consideration in the contemporary world owing to increase in instances of obesity and health related issues among the population. Fast food can be considered as the ones which are rich in high energy, high saturated sugar like glucose and fructose and low fibre.
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Supplying Food Products Marketing Essay
1 pages (275 words) , Download 36 , Essay
Free
Having undertaken a careful market evaluation and analysis, I believe that my products will be consumed by the clients and people you serve. I produce a variety of food products including plantain chips, chin-chin, sweet potato crisps, and cashew nuts. A detailed description of these products and their prices can be made available.  
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Unique Beverage Marketing and Distribution Marketing Essay
5 pages (1434 words) , Download 2 , Essay
Free
The beverages market has a lot of competition with companies such as coca-cola and monster leading hence one must be up to par with the trends in the field so as to survive and put into action strategies that will make them stand out from the rest of the competition. Significantly, in order for a starting beverage company to excel and develop they are required to boost their beverage sales.
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Case Study: Innovations in Distribution Strategy Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
The first of these is the issue of market availability. Market availability directly answers the question of whether the location of warehousing facilities is important. This is because there is evidence to suggest that companies with warehousing facilities located
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Internal and External Environment of Amazon Marketing Research Paper
5 pages (1556 words) , Download 6 , Research Paper
Free
Therefore, it is highly important for the management of the organisation to reduce the supply chain lead time. Inadequate inventory control and lack of sufficient numbers of supply-chain executives affect the order delivery activities. Therefore, this aspect is affecting the brand image and customer satisfaction aspect.
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What Is Good Exploratory Marketing Research Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
In marketing, knowledge comes from information, which is from data and data comes from marketing research. With radical changes in IT, consumers get highly exposed to more information on which to base their decisions. This is why marketing research is crucial for businesses if it has to develop strategies to keep pace with changing environments.
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The Importance of Brand Equity to Customer Loyalty Marketing Coursework
2 pages (725 words) , Download 2 , Coursework
Free
Consumer behavior is defined by Kuester (2012) as the study of people, groups of people, or organizations as well as the processes that they utilize to choose and use, along with dispose of services, and products. Most consumers purchase features that bring them benefits that get them closer to the valued end states.
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Positioning and Differentiation Strategies Marketing Essay
5 pages (1317 words) , Download 2 , Essay
Free
MD Anderson is a cancer center that is considered or known as one of the three original cancer centers in the United States and it has been established with the National Cancer Act in 1971. The founder of this cancer center is Monroe Dunaway Anderson. A positioning strategy is considered as the process for identifying or determining the market problem and the market opportunity.
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Foreign Money Pours into Laos Marketing Essay
1 pages (300 words) , Download 2 , Essay
Free
In comparison to the past, the recent increase in foreign direct investment particularly by the western firms’ benefits Laos immensely. Some of the notable profits comprise of increased availability of basic commodities such as fuel, construction materials, and vehicles. The country also expects to achieve annual economic growth of 8%.
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Consumer Purchasing Behaviour: Apple and Nike Marketing Essay
8 pages (2107 words) , Download 2 , Essay
Free
The formulation of a successful marketing strategy demands a thorough analysis of consumer behavior in relation to purchasing patterns. Several studies attempt to explain the purchasing behavior of an average consumer. The consumer involvement theory is a way for the marketing to understand how the targeted audience will react to certain characteristics of a product.
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Corporate Communication Plans Marketing Essay
10 pages (3293 words) , Download 2 , Essay
Free
This report broadly examines the implementation of the items in the case of Ryanair's airline and efficiency the airline has used the strategy of corporate communication in promoting the brand, name, image, and reputation to their customers. Ryanair has faced challenges of its reputation that have led to continuous poor performance meeting its goals.
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Concept testing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
When kids are more successful in the classroom, then they are more confident and successful in their future, according to livestrong.com. This confidence is needed by
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The McDonald's Dollar Menu with Its Low Pricing Strategy Marketing Research Paper
1 pages (292 words) , Download 2 , Research Paper
Free
The dollar menu with its low pricing strategy was primarily designed to target mass consumers. The introduction of the dollar menu was an attempt on the part of the McDonald’s Corp. to augment the slow pace of sales and, in this process, to pose a tough competition for Burger King, allegedly McDonald’s primary rival.
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Business Environments of ALDO and Clarks shoe Companies Marketing Essay
21 pages (5250 words) , Download 2 , Essay
The study leads to the conclusion that footwear sales are facing a slowdown in the developing countries. This is because of the low income levels of these countries. In such a situation the companies should make their marketing strategies in a cautious way to keep their position the local markets of these countries. Aldo already operates in all the continents excepting Antarctica.
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Advertising Campaign Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The advertiser’s handling of the bath soap Safeguard on its Philippine end is an excellent example of a successful advertising campaign that keeps a close ear on actual market conditions.
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The Green Marketing Marketing Case Study
8 pages (2107 words) , Download 3 , Case Study
Free
Management books are replete with strategies for businesses. Awareness of these strategies is widespread now, and with it, the means to convert any threat into an opportunity. Global environmental concerns and legislative efforts to protect nature and ecology are at once a threat and an opportunity to tread new grounds in increasing sales and profits. If an honest businessman is an oxymoron.
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Harley Davidson Inc: Marketing Analysis Marketing Case Study
8 pages (2215 words) , Download 2 , Case Study
Free
Harley Davidson Inc is a famous motorcycle company that ranks 45th in Interbrand’s 100 top brands and is frequently listed in the 100 Fortune Big Best companies of the world. In USA it is the predominant player but others like BMW and Honda are fast catching up using newer technologies to produce competing bikes. Other brands too are making a foray in the market.
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Seafood Products in UAE Markets Marketing Case Study
14 pages (3877 words) , Download 3 , Case Study
Free
The product which we are going to launch is the process of seafood. This product will be basically based on the processing of seafood items like fish, crabs, etc to the UAE market. We will be selling our product based on our quality and freshness. This will be achieved while keeping in view the element of value addition in mind.  
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Marketing Intelligence and Business intelligence Roadmap Marketing Assignment
8 pages (2166 words) , Download 2 , Assignment
Free
The marketing strategies formulated should thus be able to effectively expose the new products, be able to lure the attention of potential customers, create awareness of the new products and enable potential customers to find the need and interest of purchasing them. Example of the questions asked included. 
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Home Improvement Marketplace Marketing Essay
1 pages (262 words) , Download 2 , Essay
Free
Lowe’s has 1,650 stores, while Home Depot has 2,278 stores. A survey performed to US shoppers revealed that 53% of the corresponded preferred Lowe’s compared to 47% of the correspondents liked Home Depot better. The people that preferred Lowe’s claimed the store has better product selection and customer service.
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The Internal and External Environments of 2 Real-World Companies Using an Environmental Scan Marketing Essay
4 pages (1171 words) , Download 2 , Essay
Free
The internal environment at Wal-Mart is generally characterized by a strong influence of the Walton family which takes a lot of direct responsibility on the operation of the operations of the company. A highly centralized format of operation of the management system has ensured a highly efficient system of performance of various departments.
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Port Strategy and Development Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Global conventions, European Directives, and national laws governs marine environment and ports operations. Issues of security, management, hazardous cargo, port congestion, land use, and ship discharge are some of the factors that manifest in a port.
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Informational Interview Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
The interview was completed in person after preparing a series of questions, obtaining consent from the interview and consulting literature including Beagrie (83) and Lloyd (112) for guidelines regarding the conduction of an informational interview.
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The Nature of the SWOT Analysis Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
SWOT as an acronym represents the Strengths, Weaknesses, Opportunities, and Threats that define a business’s environment. The identification of these aspects of a business helps in establishing a strategic plan for the organization. The SWOT analysis is also essential in the establishment of a marketing plan for an organization. 
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Marketing Environment Factors of a Company Marketing Essay
2 pages (646 words) , Download 3 , Essay
Free
According to Beckwith (12), political factors are among some of the factors that business operators cannot control easily. They include safety regulations from the governments, tax policies, and changes in ruling governments. Our energy drink products have satisfied all the safety regulations requirements. The drink has been tested by all the boards.
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Alcohol and Unhealthy Food Product Advertising in Hong Kong, Compared to the United Kingdom Marketing Research Proposal
8 pages (2125 words) , Download 2 , Research Proposal
Free
Throughout the study, emphasis will be placed on censorship and regulation of advertisement laws, given the fact that the advertisement of these products is not regarded as illegal but worthy of scrutiny due to the effect that the products carry, it is expected that one of the ways to ensure that consumers are protected is by regulating.
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Creativity in Marketing Processes Marketing Essay
2 pages (688 words) , Download 2 , Essay
Free
Being a business class with diverse dimensions, I understood the fundamentalism of creativity in marketing and making appropriate marketing decisions. Creativity in marketing propels an organization to greater heights in terms of expanding its existing market base and creating a new market niche. The skill of marketing creativity is beneficial.
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Marketing as a Business Orientation Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The paper tells that marketing management orientations focus on different techniques, policies and strategies to create value for the customers. These marketing management orientations are very much famous among the companies and the marketing managers use them for making their marketing strategies.
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Microsoft: Vista Operating Systems Marketing Essay
4 pages (1152 words) , Download 2 , Essay
Free
Most companies do not risk investing so much in a product that can be produced by any other company since most of the customers prefer to buy the cheapest products in the market. Consequently, most companies produce substandard products and sell them cheaply eventually making it hard and difficult for the producers who produce quality, but costly products.
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Analysis of Cost-advantage Strategy of Morrisons Company Marketing Essay
2 pages (678 words) , Download 7 , Essay
Free
The chain supermarket faces a lot of competition from other core competitive players like Tesco and Asda. However, the company has opted for a cost-advantage strategy as a way of keeping at bay some of the new players in the market such as Lidl and Aldi. The company runs over 500 superstores and over 100 Morrisons M local stores mainly in England. 
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Article Review Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
This explains why marketers need to understand their spending patterns and their consumer behavior in an effort to target them. The Millennials group is compared to the baby
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Advertising Goals and Messages Marketing Essay
3 pages (1044 words) , Download 2 , Essay
Free
Advertisements come very handily in making the products and services known to customers besides winning their attention and loyalty. We have different types of advertisements each with specific objectives. Informative, persuasive and reminder adverts make the backbone of a good marketing strategy for any business to survive the stiff competition and the ever-changing market trends.
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The New Strategic Brand Management Marketing Case Study
4 pages (1054 words) , Download 2 , Case Study
Free
The customers are the holiday inn establishment have opted for different products other than the ones offered within the hotel. The product that has been launched to curb this market deficit has failed in the market. The organization has adopted a marketing strategy that raises ethical issues regarding its application within the market.
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Importance of Having a Specific Target Market Marketing Essay
2 pages (591 words) , Download 2 , Essay
Free
Coca-Cola and Pepsi, the leading world soft drinks providers focused on particular target markets, and thesame continues until after the introduction of the internet platform where business transactions occur efficiently. The paper, therefore, focuses on whether a company that makes online sales through a website.
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Manufacturer Brief Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Products and brands: For several decades, the Georg Neumann Company was the leading producers and suppliers of cutting lathes for phonographic discs. However, the company adopted the
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Marketing Environment of the Cosmetic Industry in the USA Marketing Essay
9 pages (2615 words) , Download 2 , Essay
Free
Cosmetic companies have come up with services and products that can change the skin complexion of women and make them more beautiful. There is a high contrast if you observe a woman before utilising beauty products and after using them because the products have the capability to transform the skin by enhancing it with artificial beauty.
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Global Marketing - Internalization as a Result of Globalization Marketing Essay
3 pages (1029 words) , Download 3 , Essay
Free
Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture from one locality to another. Giddens, in his book, describes globalization as the intensification of a worldwide social relation that links distant localities in such a way that local happenings are shaped by events occurring many miles away.
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