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Marketing Essays

Result for Subject Marketing:
19914 essays
Case Study: Innovations in Distribution Strategy Marketing Assignment
2 pages (500 words) , Download 6 , Assignment
Free
The first of these is the issue of market availability. Market availability directly answers the question of whether the location of warehousing facilities is important. This is because there is evidence to suggest that companies with warehousing facilities located
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Internal and External Environment of Amazon Marketing Research Paper
5 pages (1556 words) , Download 6 , Research Paper
Free
Therefore, it is highly important for the management of the organisation to reduce the supply chain lead time. Inadequate inventory control and lack of sufficient numbers of supply-chain executives affect the order delivery activities. Therefore, this aspect is affecting the brand image and customer satisfaction aspect.
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What Is Good Exploratory Marketing Research Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
In marketing, knowledge comes from information, which is from data and data comes from marketing research. With radical changes in IT, consumers get highly exposed to more information on which to base their decisions. This is why marketing research is crucial for businesses if it has to develop strategies to keep pace with changing environments.
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The Importance of Brand Equity to Customer Loyalty Marketing Coursework
2 pages (725 words) , Download 2 , Coursework
Free
Consumer behavior is defined by Kuester (2012) as the study of people, groups of people, or organizations as well as the processes that they utilize to choose and use, along with dispose of services, and products. Most consumers purchase features that bring them benefits that get them closer to the valued end states.
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Positioning and Differentiation Strategies Marketing Essay
5 pages (1317 words) , Download 2 , Essay
Free
MD Anderson is a cancer center that is considered or known as one of the three original cancer centers in the United States and it has been established with the National Cancer Act in 1971. The founder of this cancer center is Monroe Dunaway Anderson. A positioning strategy is considered as the process for identifying or determining the market problem and the market opportunity.
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Foreign Money Pours into Laos Marketing Essay
1 pages (300 words) , Download 2 , Essay
Free
In comparison to the past, the recent increase in foreign direct investment particularly by the western firms’ benefits Laos immensely. Some of the notable profits comprise of increased availability of basic commodities such as fuel, construction materials, and vehicles. The country also expects to achieve annual economic growth of 8%.
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Consumer Purchasing Behaviour: Apple and Nike Marketing Essay
8 pages (2107 words) , Download 2 , Essay
Free
The formulation of a successful marketing strategy demands a thorough analysis of consumer behavior in relation to purchasing patterns. Several studies attempt to explain the purchasing behavior of an average consumer. The consumer involvement theory is a way for the marketing to understand how the targeted audience will react to certain characteristics of a product.
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Corporate Communication Plans Marketing Essay
10 pages (3293 words) , Download 2 , Essay
Free
This report broadly examines the implementation of the items in the case of Ryanair's airline and efficiency the airline has used the strategy of corporate communication in promoting the brand, name, image, and reputation to their customers. Ryanair has faced challenges of its reputation that have led to continuous poor performance meeting its goals.
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Concept testing Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
When kids are more successful in the classroom, then they are more confident and successful in their future, according to livestrong.com. This confidence is needed by
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The McDonald's Dollar Menu with Its Low Pricing Strategy Marketing Research Paper
1 pages (292 words) , Download 2 , Research Paper
Free
The dollar menu with its low pricing strategy was primarily designed to target mass consumers. The introduction of the dollar menu was an attempt on the part of the McDonald’s Corp. to augment the slow pace of sales and, in this process, to pose a tough competition for Burger King, allegedly McDonald’s primary rival.
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Business Environments of ALDO and Clarks shoe Companies Marketing Essay
21 pages (5250 words) , Download 2 , Essay
The study leads to the conclusion that footwear sales are facing a slowdown in the developing countries. This is because of the low income levels of these countries. In such a situation the companies should make their marketing strategies in a cautious way to keep their position the local markets of these countries. Aldo already operates in all the continents excepting Antarctica.
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Advertising Campaign Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The advertiser’s handling of the bath soap Safeguard on its Philippine end is an excellent example of a successful advertising campaign that keeps a close ear on actual market conditions.
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The Green Marketing Marketing Case Study
8 pages (2107 words) , Download 3 , Case Study
Free
Management books are replete with strategies for businesses. Awareness of these strategies is widespread now, and with it, the means to convert any threat into an opportunity. Global environmental concerns and legislative efforts to protect nature and ecology are at once a threat and an opportunity to tread new grounds in increasing sales and profits. If an honest businessman is an oxymoron.
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Harley Davidson Inc: Marketing Analysis Marketing Case Study
8 pages (2215 words) , Download 2 , Case Study
Free
Harley Davidson Inc is a famous motorcycle company that ranks 45th in Interbrand’s 100 top brands and is frequently listed in the 100 Fortune Big Best companies of the world. In USA it is the predominant player but others like BMW and Honda are fast catching up using newer technologies to produce competing bikes. Other brands too are making a foray in the market.
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Seafood Products in UAE Markets Marketing Case Study
14 pages (3877 words) , Download 3 , Case Study
Free
The product which we are going to launch is the process of seafood. This product will be basically based on the processing of seafood items like fish, crabs, etc to the UAE market. We will be selling our product based on our quality and freshness. This will be achieved while keeping in view the element of value addition in mind.  
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Marketing Intelligence and Business intelligence Roadmap Marketing Assignment
8 pages (2166 words) , Download 2 , Assignment
Free
The marketing strategies formulated should thus be able to effectively expose the new products, be able to lure the attention of potential customers, create awareness of the new products and enable potential customers to find the need and interest of purchasing them. Example of the questions asked included. 
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Home Improvement Marketplace Marketing Essay
1 pages (262 words) , Download 2 , Essay
Free
Lowe’s has 1,650 stores, while Home Depot has 2,278 stores. A survey performed to US shoppers revealed that 53% of the corresponded preferred Lowe’s compared to 47% of the correspondents liked Home Depot better. The people that preferred Lowe’s claimed the store has better product selection and customer service.
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The Internal and External Environments of 2 Real-World Companies Using an Environmental Scan Marketing Essay
4 pages (1171 words) , Download 2 , Essay
Free
The internal environment at Wal-Mart is generally characterized by a strong influence of the Walton family which takes a lot of direct responsibility on the operation of the operations of the company. A highly centralized format of operation of the management system has ensured a highly efficient system of performance of various departments.
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Port Strategy and Development Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Global conventions, European Directives, and national laws governs marine environment and ports operations. Issues of security, management, hazardous cargo, port congestion, land use, and ship discharge are some of the factors that manifest in a port.
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Informational Interview Marketing Research Paper
2 pages (500 words) , Download 5 , Research Paper
Free
The interview was completed in person after preparing a series of questions, obtaining consent from the interview and consulting literature including Beagrie (83) and Lloyd (112) for guidelines regarding the conduction of an informational interview.
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The Nature of the SWOT Analysis Marketing Essay
2 pages (500 words) , Download 8 , Essay
Free
SWOT as an acronym represents the Strengths, Weaknesses, Opportunities, and Threats that define a business’s environment. The identification of these aspects of a business helps in establishing a strategic plan for the organization. The SWOT analysis is also essential in the establishment of a marketing plan for an organization. 
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Marketing Environment Factors of a Company Marketing Essay
2 pages (646 words) , Download 3 , Essay
Free
According to Beckwith (12), political factors are among some of the factors that business operators cannot control easily. They include safety regulations from the governments, tax policies, and changes in ruling governments. Our energy drink products have satisfied all the safety regulations requirements. The drink has been tested by all the boards.
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Alcohol and Unhealthy Food Product Advertising in Hong Kong, Compared to the United Kingdom Marketing Research Proposal
8 pages (2125 words) , Download 2 , Research Proposal
Free
Throughout the study, emphasis will be placed on censorship and regulation of advertisement laws, given the fact that the advertisement of these products is not regarded as illegal but worthy of scrutiny due to the effect that the products carry, it is expected that one of the ways to ensure that consumers are protected is by regulating.
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Creativity in Marketing Processes Marketing Essay
2 pages (688 words) , Download 2 , Essay
Free
Being a business class with diverse dimensions, I understood the fundamentalism of creativity in marketing and making appropriate marketing decisions. Creativity in marketing propels an organization to greater heights in terms of expanding its existing market base and creating a new market niche. The skill of marketing creativity is beneficial.
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Marketing as a Business Orientation Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
The paper tells that marketing management orientations focus on different techniques, policies and strategies to create value for the customers. These marketing management orientations are very much famous among the companies and the marketing managers use them for making their marketing strategies.
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Microsoft: Vista Operating Systems Marketing Essay
4 pages (1152 words) , Download 2 , Essay
Free
Most companies do not risk investing so much in a product that can be produced by any other company since most of the customers prefer to buy the cheapest products in the market. Consequently, most companies produce substandard products and sell them cheaply eventually making it hard and difficult for the producers who produce quality, but costly products.
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Analysis of Cost-advantage Strategy of Morrisons Company Marketing Essay
2 pages (678 words) , Download 7 , Essay
Free
The chain supermarket faces a lot of competition from other core competitive players like Tesco and Asda. However, the company has opted for a cost-advantage strategy as a way of keeping at bay some of the new players in the market such as Lidl and Aldi. The company runs over 500 superstores and over 100 Morrisons M local stores mainly in England. 
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Article Review Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
This explains why marketers need to understand their spending patterns and their consumer behavior in an effort to target them. The Millennials group is compared to the baby
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Advertising Goals and Messages Marketing Essay
3 pages (1044 words) , Download 2 , Essay
Free
Advertisements come very handily in making the products and services known to customers besides winning their attention and loyalty. We have different types of advertisements each with specific objectives. Informative, persuasive and reminder adverts make the backbone of a good marketing strategy for any business to survive the stiff competition and the ever-changing market trends.
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The New Strategic Brand Management Marketing Case Study
4 pages (1054 words) , Download 2 , Case Study
Free
The customers are the holiday inn establishment have opted for different products other than the ones offered within the hotel. The product that has been launched to curb this market deficit has failed in the market. The organization has adopted a marketing strategy that raises ethical issues regarding its application within the market.
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Importance of Having a Specific Target Market Marketing Essay
2 pages (591 words) , Download 2 , Essay
Free
Coca-Cola and Pepsi, the leading world soft drinks providers focused on particular target markets, and thesame continues until after the introduction of the internet platform where business transactions occur efficiently. The paper, therefore, focuses on whether a company that makes online sales through a website.
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Manufacturer Brief Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Products and brands: For several decades, the Georg Neumann Company was the leading producers and suppliers of cutting lathes for phonographic discs. However, the company adopted the
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Marketing Environment of the Cosmetic Industry in the USA Marketing Essay
9 pages (2615 words) , Download 2 , Essay
Free
Cosmetic companies have come up with services and products that can change the skin complexion of women and make them more beautiful. There is a high contrast if you observe a woman before utilising beauty products and after using them because the products have the capability to transform the skin by enhancing it with artificial beauty.
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Global Marketing - Internalization as a Result of Globalization Marketing Essay
3 pages (1029 words) , Download 3 , Essay
Free
Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture from one locality to another. Giddens, in his book, describes globalization as the intensification of a worldwide social relation that links distant localities in such a way that local happenings are shaped by events occurring many miles away.
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Environment Analysis of Germany Marketing Essay
13 pages (4359 words) , Download 2 , Essay
Free
Expansion at the global level is an important decision company made; many car companies have been taking place in Germany and in terms of car production it is known as the largest country in Europe. Germany has a favorable environment for car manufacturers. The Government gives full support to its automobile industry through funding.
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Diwan: A table of heart over mattar Marketing Case Study
2 pages (500 words) , Download 12 , Case Study
Free
For Diwan’s case, the first stage of formulating the value proposition would be an assessment of the firm’s customers. As indicated, the company has loyal customers who,
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Costco Cracks Taiwan Market Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The company adjusted its American brands after analyzing local tastes/desires and then offered at one of its Taiwan’s stores. Indeed, Costco sold an experience that was highly appreciated by Taipei buyers. The company has adopted the strategy of localization thereby introducing new and existing products in a specific region or area.
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The History of McDonald's Marketing Research Paper
12 pages (3408 words) , Download 3 , Research Paper
Free
The business strategy of McDonald's involves a franchisee system under which the company expands through a network of franchisees located across the globe. These franchisees sell products under the banner of McDonald's. The franchise model of the company is essentially in line with the firm’s strategy of thinking globally and acting locally.
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Teamwork in companies and corporate change Marketing Research Paper
2 pages (500 words) , Download 6 , Research Paper
Free
When problem occurs, he can blame the individuals for the failure of the project. On the other hand in teamwork, decisions are taken after the team meeting and therefore it is difficult for the managers
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Executive summary of the Ethical Tabao company Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The C2C model challenges product quality and counterfeit control. Taobao uses the egoism concept in making business decisions that favors the good of the company over the
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Designing and Preparing the Evaluation Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
The researcher claims that it includes identifying the stakeholders, identifying the necessary information, resources and roles needed for the process, and creating a schedule for this. The products of this phase model the workforce of tactical planning and determine the data needed to describe the strategic planning procedure.
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Advantages of Countertrade for Companies Marketing Assignment
1 pages (449 words) , Download 5 , Assignment
Free
Trade can be financed with counter-trade when other means are unavailable. Either supplier or buyer credit may be impossible to arrange. Performance or payment bank guarantees may be too costly. The project might call for longer-term financing than government-supported export credit facilities allow.
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The Effect of Economic Crisis on the Marketing Strategy of Volkswagen in Asian Market Marketing Literature review
6 pages (1866 words) , Download 2 , Literature review
Free
A brief analysis of the automotive industry has been stated in the study so as discuss the effect of economic slowdown on the regional automotive market and the condition of the Asian automotive market during such situation. It was found that Volkswagen faced a challenging situation in the European and American market during 2008-09 due to financial crunch.
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Consumer Behaviour Assignment: Three Marketing Assignment
2 pages (500 words) , Download 2 , Assignment
Free
In this case, there is a dire need by the consumer to stop smoking, whilst the marketer aims at categorizing the marketer on the basis of needs for instance, segmenting clients on the basis of their needs. As seen in the work of Lamb, Hair Jr. & McDaniel (2008),
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International Marketing Strategy for Multinational Company Marketing Essay
20 pages (5000 words) , Download 3 , Essay
Free
This research will begin with the statement that the leading organizations in the present era are trying to capitalize on the advantages that are created due to globalization. Several factors like economic development, modern and advanced technology, skilled employees and several macro- and micro factors are influencing the organization to do a global expansion.
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How Can Heart Failure Software Benefit You Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
be used for the purpose of discharging patients as well as doing a follow-up for the patient’s home care and it raises the question as to whether this software will be installed at the patient’s home in order to gather information about his recovery process. Secondly, the
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Integrated Marketing Communications 3/1 Marketing Assignment
1 pages (250 words) , Download 2 , Assignment
Free
Consumer promotions target end consumers and they are utilized by retailers to increase product sales (Boykin, 2013). In order to develop a brand, a manufacturer can use consumer promotions, such as, cash refunds, coupons,
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Influences from World Institutions, Trading Blocs, and the Indian Governments Import Policies Marketing Essay
8 pages (2656 words) , Download 2 , Essay
Free
The international trade policy of India had been designed to protect her local market against foreign competition. Until the past three decades, India was unwilling to open her economy to foreign investors or even export her goods to other countries.   This economic policy was founded on the principle that the country should develop independently without foreign intervention.
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SWOT Analysis of Voluntary Health Insurance Marketing Essay
1 pages (304 words) , Download 2 , Essay
Free
A number of stakeholders of healthcare are recommended by the organization. Two of these stakeholders are voluntary health insurance and health care, providers. Each of these stakeholders has its own strengths, weaknesses, opportunities and threats in its approach to providing tailored and people-centered care (Morrisey, 2007). In the two tables below, a SWOT analysis of these two stakeholders is presented.
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FOCUS STORE BUSINESS PAPER URBAN OUTFITTERS Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
During the survey, a total of 15 customers were interviewed, 10 of whom had been asked whether they need any help of finding the goods by the employees. One of the questions that were used in the survey was to ask
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