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Holy Crap was also intended to be a cereal for emergency kits because of its healthy nutritional content and long shelf-life but the consumer does not want it to be a mere survival kit but a cereal breakfast.
Holy Crap started at farmers markets and sales were slow at first. In 2010, they made $58,000 and the brand was originally called Hapi. Until they changed the name to Holy Crap, the CRAP stood for its components which are the combination of apple and cinnamon or C.R.A.P. Their phenomenal sales growth online were first doubted by Paypal to be a scammed that their payments were given in small dollops. Today, Holy Crap is now a reputable company and is now going global as is now setting up distribution to at least 11 countries and thousands of stores.
The article of Troy White illustrated the trend in marketing that by just changing the brand name that is catchy, sales will tremendously increase. This was the experience of Corin and Brian Mullins that their sales increased to 1,000% just by changing the name of their cereal from HapiFoods which is not exactly a sexy sounding name according to Corin Mullin to Holy Crap. At first she was adamant with the brand but when sales increased from 10 bags a day to 10 bags a minute, she is now selling Holy Crap Cereals.
Summary: In this article by small businessbc, it showed where the trend of Holy Crap in the near future considering their phenomenal growth. They are going to sell their cereals around the world with the very best stores via licensing agreements,” says. The expansion will involve duplicating the company’s prototype facility and employment plan around the world to create local jobs and development opportunities in smaller communities. The article also narrated the evolution of the product from a mere survival kit to a fast selling cereal product.
a) What stage of the product life cycle is Holy Crap Cereal in? Discuss the Marketing Objective, Competition,
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