Burger Kings famous advertising slogan - Essay Example

Marketing Inserts His/Her Inserts Grade Inserts 7th December, Overview In the process of undertaking marketing we have to consider the needs and wants of the consumer. As a result, it is imperative to provide the customer with immediate needs that cater for his needs or wants. For instance, in the communications industry the Apple launched the much hyped iPhone which was a touch screen Smartphone. This led to other telecommunication manufacturers to launch new phone brands which were appealing to consumers.

The need for customer centric products and goods has led to the development of goods that suite the consumer needs immediately (Ranchhod 97). For instance, in case consumers switch to certain brands, producers follow suite and produce goods to meet this target group. Starbucks is one of the brands that follow the need for customization and immediacy. The company launched restaurants to serve food while it expanded its coffee offering. Several companies spend a lot of money on research and marketing to find out the kind of products that customers desire upfront.

The need for customization and immediacy is well accepted factor among producers (Ferrell 114). Marketing evolved from the need to understand the consumer and as a result, marketers had to come up with strategies that could focus on the customer. This has been practised over a long period of time. In the past, goods were produced for the purposes of serving customers with quality goods. This was continued further when production was enhanced and customers were now sold goods due to increased production.

In these early days, production was not done to suit consumer needs but rather it was driven by consumer wants (Ferrell 88). However, in the recent past marketing has been done to focus on customer needs and expectations. As a result, the customer has been bombarded by goods and products that are suited and catered for their needs. For instance, Apple produces handsets that are suited for consumers since it ends up meeting the expectations of the consumer. However, today consumerism is driven by social changes and values such as fashion, technology and other current trends.

For instance, Google allows for its users to have choice on the services they require.Marketing concept involves understanding the needs and goals of different target markets with the need of achieving organizational goals to consumers better than the organization’s competitors. While, on the other hand societal marketing is that the company should market their goods based on the consumer’s wants/needs, the company’s requirement long-term interests and above the long term interests of the society (Ranchhod 126).

Societal marketing might be costly but in the end it can be used as a source of competitive advantage. This is because the society can easily identify with the products of such an organization and moreover, it will in the end serve the interests of the society. For example, The Body Shop is a company that has placed itself as an environmentally clean producer since it makes use of plant extracts only in production of its products (Ferrell 131). The company is also against animal testing, it defends human rights.

Some companies such as HP have a policy of not making use of paper and thus this helps in making the environment clean.Works CitedFerrell, Oliver and Hartline, Michael. Marketing Strategy. Boston, MA: Cengage Learning, 2010. Print.Ranchhod, Ashok and Gurǎu, Cǎlin. Marketing Strategies: A Contemporary Approach. Chicago, IL: John Wiley and Sons, 2007. Print.