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A micro-environment is the internal environment in which the company operates in. This environment is directly related to a given company and it affects a particular company at a given time because it is internal. These factors can be controlled or managed by the management of the company if the right measures are taken at the right time. These factors include; the company itself whereby it is found that different companies have different policies, management style and culture that regulate how business is conducted. As such each company in the economy has different objectives that they aim to achieve where some are growth oriented while others want to make profit as they reach their corporate responsibility goal. The company environment is important as it determines how marketing is done and activities controlled in the company. Suppliers are another micro-environment that affects how the customers receive the intended goods at the required time so as to increase their satisfaction. When selecting the suppliers, careful consideration has to be put into consideration to avoid any inconveniences that may affect the customers in a negative way, for example, the technology available to the supplier, their efficiency in delivering goods as well as the cost of their goods as this will affect the prices that are charged to the customers (Palmer & Worthington, 1992, p. 112).
The third aspect of a micro-environment is the intermediaries or those parties that help link the company and its final customers. These parties ensure that the goods reach the customers at the convenience place and time and they play an important role in developing the customer loyalty, for example, the retailers. The customers to the company create another aspect of a micro marketing environment. They are important as they are the immediate users of goods and services provided by the company
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This fact necessitates the adoption of flexible business marketing strategies to cope with the rapid changes. Ideal flexible marketing strategies will consider three important factors in its design stage: the possibility of technological changes that will affect the business, global forces that affect all individuals world wide, and the continuous push towards the deregulation of the economic sector.
For example, the Japan earthquake affected global electronics and caused disruptions in the automobile industry. The Thai floods also caused shortages in the hard disk drive market and caused losses to electronics companies. The global supply ties in businesses with each other, and what seems to benefit industries also implies significant risks in their activities.
Company Analysis International E-Z UP, Inc has been one of the pioneers in the field of portable and instantly erectable shelters. The company has been functioning since the year 1983. It has been capable of developing a successful business and has a global reputation and recognition for offering quality products and hence satisfying the needs and the wants of the customers.
On the contrast, the corporate culture of the organisation depicts major elements of the internal environment of the organisation (Ghemawat & Reiche, n.d.). It is worth mentioning in this regard that these factors tend to create strong influences on the identity of every organisation, especially those operating in the global sphere.
A number of organisations were eliminated from the market over the last two decades and many others are at the stage of elimination as a result of the stiff market competition. In order to address this business challenge, today’s company managements particularly focus on concepts like ethics and social responsibility because they strongly believe that such policies are essential to maintain customer loyalty and thereby long term sustainability of an organisation.
It is important and necessary for marketing department to liaise with every other department. This is because marketing has to get back to the respective departments with feedback from customers for various purposes such as rectification, modifications, future designs, etc.
e inevitable, as every aspect of life involves some sort of union setup between people to make them deliberately work to attain a common target: trade unions in a corporation, project teams in offices, a convoy on a mission, a team of surgeons in a hospital, and a team of
Many factors are considered when it comes to a person looking for a good insurance company. The most important factor that both the consumer and the investors should look at is the financial strength of the insurance company and its ability to meet the obligations
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