Strategic Leadership and Innovation at Apple Inc - Essay Example

Strategic Leadership and Innovation at Apple Inc.Introduction: Apple Inc, a name that drives and dominates the world of electronics and gadgets in modern times. Ranging from music players to mobile phones to computers and tablets. It is the de jure king of electronics. Achieving this status does not come without performing something extra ordinary. It has certain special features that make it the best in business. Apple Inc has had its patches of rough and dry in between, yet it has come out of the wood successfully on many occasions.

The success has been result of many factors, while some can be stretched to the excellences of the man himself Steve jobs (Heracleous, Papachroni, 2006), other to the performance of the overall unit, and the rest may contribute the success to the strategies. These strategies have been devised in form of long term to short term strategies.Describe two factors you think Apple should consider as the company develops long-term strategy for growth.Since the departure of the legendary and visionary man, Apple needs to find the spark in some other form and some other person.

A long term strategy should be based on ensuring the continuation of the innovative models. Since Apple surpassed the rest with its feature of innovation. Performance indication is easily attainable through the scoreboard balance (Makhijani & Creelman, 2011). It must do something to ensure that the string of first to market is not lost and at the same time the shares in the market are equally maintained. Long term strategy should be based on exploring other dimensions. They must not restrict themselves to the mobile phones.

While other players are mainly focusing on the open source operating systems and online stores, Apple has yet to make a domino’s impression in that domain.What two objectives do you think should be included in the learning and growth perspective?  The first element is continuity and constant innovation (Müller, 2011). If innovation is not followed by generation of new kind, it can lead to stagnation. Keeping close to the customers’ demands and responding according to the need enables maintaining effective scoreboard.

Customers’ response helps determining the market trend and the closer to the customers the better. Apple Inc cannot rely only on Apple phone in this regard. Overall sales and market share capture is far from possible with a single product.Holding on to the business partners, and maintaining the effective supply chain process and the reach to the customers would are two strategies that would ensure growth and objectives achievement.Besides, Apple Inc has yet to fix its claws firmly and completely with regard to the computer industry.

While tablets might give them some presence in the market, but competitors like IBM, Microsoft, Android, all are spearhead present and Apple has to create a long term effective strategy to create a counter and come up with something like the mobile phone or tablet to give them a challenge and ultimately outsmart them. Apple Inc(Hoskisson, Hitt, et.al, 2012). provides a best example for any new company to adopt its policies, go about businesses in the modern times.Works cited:Hoskisson, R. E., Hitt, M. A., & Ireland, ,. R. (2012).

Strategic Management: Competitiveness & Globalization: Cases. Cengage Learning.Makhijani, N., & Creelman, J. (2011). reating a Balanced Scorecard for a Financial Services Organization. John Wiley & Sons.Müller, C. (2011). Apple's Approach Towards Innovation and Creativity: How Apple, the Most Innovative Company in the World, Manages Innovation and Creativity. GRIN Verlag.Strategic Leadership and Innovation at Apple Inc, 23 (2006).