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Its original and colorful website reflects what the hotel’s concept is. They encourage the customers to visit their online page to have a better look of great packages that the hotel offers. This is a very good strategy since their website has the information about what the client wants. This is an innovative concept that is highly advantageous. It is very visible on Google, which makes it available for exploration by new customers.
Story Hotel, however, has some weaknesses. First, its location, which is not centrally placed compared to other hotels such as the Omena hotel is a weak point. This location makes them lose business to its competitors since the hotels centrally located are able to get clients from the main offices. This might push away customers since most clients prefer a centrally located area, close to social amenities and affordable at the same time. The hotel lacks luxury facilities such as spa, space for conferences, and room service. Despite its good looking, cool, and creative website, Story Hotel website lacks the question and answer tab, which is useful to potential customers who are not quite familiar with the hotel.
However, Story Hotel has notable opportunities. They already have a positive brand attitude created to their customers. This could be made completely to their advantage by providing a spa, conference facilities, and a room service for their customers. This will give them a competitive edge above their competition. Rooms should be available on their online service that is already successful.
The threats to the success of the Story Hotel are the high competition for guests by their competition who offers lower prices. The food offered needs to be better always for them to maintain their high number of customers. The management needs to find another concept that will give them competitive advantage. This will make the price offered by Story Hotel a differentiation strategy since all the services will be first of
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West Coast air carrier. The airline company is based in Seattle, Washington, and has a large number of passengers. Alaska Airlines has immensely expanded to cater for Canadian, East Coast and Mexican routes. Historically known for its Alaskan origins represented by the Eskimo decorated on the train of the aircraft, Alaska Airlines presents a friendly and relaxed approach to services, one that travelers have come to acknowledge as the Alaska Spirit.
It is slightly smaller than the United States, as far as land area is concerned (Australia - Location, size, and extent). Some of the neighboring countries of Australia are; Indonesia, East Timor and Papua New Guinea, the Solomon Islands, Vanuatu New Zealand etc.
In service blueprinting, there is a clear distinction in visibility that divides the front office and the clients. With its location on the city’s centre, Story hotel has its premises close to other most visited places in Stockholm including. The management of the hotel aims at giving the best services to people travelling, for leisure or the business class in the city.
The Hotel engages in strategic marketing strategies that are designed to attract the attention of various levels of clientele. Strategic segmentation ensures that various forms of information are delivered to the clientele in good time for the purpose of reducing the amount of time that it would require for the targeted clientele to engage manual systems in search of the right kind of information about the hotel.
Southwest Airlines began in 1972 its first marketing operation with a television ad showing a good-looking female flight attendant (Box & Byus, 2009). Southwest Airlines joined the airlines industry with an aggressive pricing
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In the year 1946, an average American would attend 28 films in a year and today the number has lowered to six. Meanwhile, consumers have been increasingly spending in diverse movie related technologies and utilizing the ‘on demand’ view of