We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Hotel Case Study Project - Essay Example

Comments (0) Cite this document
Summary
Hotel Case Study Overview of the Hotel Sector Identifying Key Trends, the Future for Hotels for Business Users, and Place This Analysis in the Content of the Manchester Hotel Market The hotel market in Manchester and the United Kingdom in general has realized a notable level of transactions at both single and portfolio levels since 2011…
Download full paperFile format: .doc, available for editing
Polish This Essay97.4% of users find it useful
Hotel Case Study Project
Read TextPreview

Extract of sample
"Hotel Case Study Project"

Download file to see previous pages For this reason, private and institutional investors still favor the hotel sector in the United Kingdom. The demand for housing in the city is still high making the demand for hotels in central London also high. Development outside the capital is virtually at a standstill and those seeking to develop hotels are faced with many economic challenges. The investment products in the market are also unrealistically priced with the banks being the main regulators of the hotel industry. The Olympic Games were indeed a success story for London and realized a 41% growth in ADR in various pockets that were within the territory including Manchester. Bedroom supply has increased tremendously over the last ten years with the annual growth rate reaching 15.5%. To date, a total of 1,622 new bedrooms have entered the market but with the current economic crisis, this may be detrimental. The long term occupancy for a room outside London is about 65%.  In future, it is expected that 3,800 new bedrooms will come into stream by 2016, an expected 70% increase in supply. It is expected that the current market weakness will take a turn and create a demand which will catch up with the new supply. How to Position the Hotel in Terms of Possible Customer Groups and Hence Prices GreenCo will be set up in a place with several target groups in order to increase their customer base. It will have visitors from Manchester Business School who may be coming in briefly to either view the school or give lectures. The Oxford Railway Station will also provide customers in the form of visitors coming in who may need a place to stay. It will also engage in the development of offices that will seek to target business owners who may set international offices and in addition, require accommodation. It will target the business hotel user and as such, pricing should be carefully evaluated to ensure that it provides the lowest possible rates for rooms in the area. What the Likely Turnover of the Proposed Hotel Is, and Drawing on Other Hotel Operators’ Financial Performance, an Indication Of Likely Profits UK Hoteliers are faced with widespread difficulties that have predicted a fall in occupancy and extra work for regional owners despite continued investor interest. The hotel team at PWC has predicted a 70% drop in occupancy in the regions, 79% drop in London as well as 1.2% drops in the average daily room rates (ADR). This is expected to have ADR in the provinces at $58 and $137 in the capital. Because of increased supply and greater competition, hotel revenue per available room (RevPAR) will drop by 1.4% in the regions and 3.2% in London. This will leave RevPAR at $108 in the capital and $41 elsewhere. Despite this gloomy outlook, after the Eurozone crisis is felt and further new room supply enters the market further pushing down the prices, tour operators who previously avoided the capital are expected to return to the capital. With these estimations in mind, an estimated, the projected sales in 2012 for Holiday Inn in Stanstead Airport of 5 million with an occupancy rate of 73.5%. This is expected because this hotel is located near the capital as compared to GreenCo which is located in the province. Gold which also operates in an area similar to GreenCo expects annual revenue of 2 million. Drawing on the operation of other hotels, GreenCo is likely to receive profits of about 3 million. Any Additional Ideas on Marketing would be Welcome ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Hotel Case Study Project Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Hotel Case Study Project Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/management/1470109-hotel-case-study-project
(Hotel Case Study Project Essay Example | Topics and Well Written Essays - 750 Words)
Hotel Case Study Project Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/management/1470109-hotel-case-study-project.
“Hotel Case Study Project Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/management/1470109-hotel-case-study-project.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Strategic Management Project: A case study on Hilton Worldwide
In my research, I tried to find many news articles where any news of Hilton’s failed plans was reported but my efforts were all in vain. It is surprising to note that each time Hilton comes out as a winner in almost each one of its venture.
8 Pages(2000 words)Essay
Golden Fleece Hotel , case study
The right information at the right time, given to the right people can serve as the biggest competitive advantage for an organization. A single piece of information of the future can bring strategic changes in an organization’s future planning, proving as mightily successful.
10 Pages(2500 words)Essay
CASE STUDY ASSIGNMENT DORCHESTER HOTEL
As such, this report seeks to evaluate different human resources related issues in the operations of Tesco, a UK based supermarket chain. The report begins by outlining the background and description of the human resources practices at Tesco followed by an analysis of different HR practices in this organisation which include the following: recruitment, retention, training and development as well as performance management.
19 Pages(4750 words)Essay
PROJECT mANAGEMENT( CASE STUDY)
The diagram also identifies Earliest Start Time, Latest Finish Time, Duration and the float for each activity. The set of Activity A details in diagram with description is follows: 7 0 A 7 3 10 3 A refers to the identification of this particular activity.
6 Pages(1500 words)Essay
Is the hotel postmodernist
It was a joint venture between the two groups. This magnificent hotel was opened on September 24th, 2008. The hotel is based on underwater theme. It represents a world itself surrounded by marine life and water. The hotel is a replica of Atlantis, Paradise Island located in Bahamas.
6 Pages(1500 words)Essay
The case of the Montclair Hotel Group
A cross department audit of the amount of staff that exists in accordance to the work schedules in each of them. There will be a review of the payroll to improve employee retention and appraisal mechanisms of employees. The Hotel Chain’s Code of Conduct must be reviewed, and the employees’ knowledge of these codes will be put to the test.
4 Pages(1000 words)Case Study
THE DOLMAN HOTEL Case Study
Another factor that The Dolman has to focus on is the Human Resource Management. As I see it, The Dolman has the edge when it comes to the services they offer but the company has a lot of issues with their employees. One cause of this problem is the management.
10 Pages(2500 words)Essay
PROJECT MANAGEMENT - CASE STUDY
This case study analysis aims to provide a detailed operational plan for the company to control its operational problems and ensure better functioning with improved efficiency. Through
11 Pages(2750 words)Essay
Prepare a report presenting the advantages of adopting a project management approach for the planning and control of a hotel refurbishment project
n many cases, small- and large-scale refurbishment projects, from a project as simple as adding a new spa area for guests to a complete overhaul and renovation of existing architecture, can be disruptive to active guests and to the internal staff as well. Because of these
9 Pages(2250 words)Essay
Hotel project
built according to the current construction techniques laid out for the construction of multi-storey buildings, involving extensive use of precast concrete planks, reinforced concrete, concrete blocks and prefabricated metal components. Most of the building materials for the
6 Pages(1500 words)Essay
Let us find you another Essay on topic Hotel Case Study Project for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us