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Competitive Analysis and SWOT analysis of Huawei - Essay Example

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From this paper it is clear that the success of the company arises from a number of marketing strategies that that the company has employed over the time. Business is normally more of an idea than the capital, with an executable idea the Ren Zenghfei, the founder of the company began working on way of marketing his idea and achieving his dream. This he began by having an effective market research thus having an effective understanding of his competition through a process known as competitive analysis.According to the report competitive analysis is a study of the products in the market, analyzing their specific features most of which make them more sellable than the products of other companies in the market. Huawei specializes in the production of a number of products ranging from mobile phones to tablets and laptops among others. Each of these products has a competitive advantage over the others produced by other players in the market. Currently the mobile market continues to attract a myriad of players key among which includes Samsung and Nokia all of which access the international market. One competitive feature of most of the mobile devices produced by Huawei is the longevity of the battery. The battery of life of mobile phone batteries determines their convenience to their consumers. Huawei has thus continued to improve the performance mechanisms of their mobile phones by introducing lighter processors which consume lesser power thus lengthening the battery lives of their mobile

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Furthermore, the company continues to design better performing and smatter looking phones thus attracting to a wider section of the international market (Aaker & Aaker, 2010). The company operates on diverse product base thus attracting every segment of the market. This becomes a competitive advantage as the company receives sales from every section of the possible mobile telephony market. SWOT analysis Debelak, ( 2006) asserts that this is an effective mechanism of determining the current performance of a business organization by analyzing both the internal and external factors affecting its operations in the specific market segment. The strengths and weaknesses refer to internal factors that the business organization has control over and will therefore choose its way within the marketing chaos. The opportunities and threats arise from the market and the organization may not do much to make such favor its operations. It may however use the other two internal factors effectively to ensure that the other two external factors favor its operation (Abrams & Eugene, 2003). The main strength that the Huawei Company has continued to make use of over time is the diversification in production. The company produces a myriad of products with different features. This implies that the company has a wide market and does not therefore risk rejection oof its products. Mobile phones, tablets and laptops all represent different markets, the company proceeds to produce these products but with different performance features which infers that a single product such as a mobile phone further has a wide market consisting of every market section. Some of these products are targeting the rich and have advanced features thereby retailing at higher
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Summary

This essay declares that started in 1988 by ex-military personnel, Huawei Technologies Company limited has grown to be the leading networking and telecommunications service provider in the world. The company specializes in the production of hand held communication devices…
Author : kquigley
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Competitive Analysis and SWOT analysis of Huawei
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marcos62 added comment 5 months ago
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I never thought 750 words essay could be written in such a free manner. I loved the idea of this essay. Will definitely use it for my own work!
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