Internationalization and Brand Development of Huawei - Dissertation Example

The world of the 21st century is moving at a fast pace. The fast pace of advancement of the modern-day world is more on the lines of rapid change and tremendous development.  It is of high importance to mention that the evolution of telecommunication technology along with the process of evolution of high-speed internet and various kinds of technology-enabled gadgets has resulted in the process of playing a tremendous amount of influence in the lives of the masses around the world. It needs to be mentioned that because of the lines of the emergence of high-speed Internet connectivity, the network of communication channels has improved in a drastic manner all over the world. The Internet has played a major role in the process of creating the channels of communication in the various regions of the developed as well as the developing economies. It can be rightly said that it is of considerable importance to highlight that this technology-powered development has resulted in the process of transformation of the globe, where the entire world can be represented and increasingly seen as a single and well connected global entity.

Because of this technology-powered transformation of the world around us, there has always been a steady evolution of various kinds of trends associated with the factor of globalization. The trends of globalization, that are emerging from all corners of the world are increasingly getting diffused at a very rapid pace and it is happening irrespective of the fact of whether the regions are located in the developed or developing economies. The rapid diffusion of the trends of globalization is resulting in the process of evolution of various kinds of new types of consumer demands. These new consumer demands are increasingly paving the way for a significant amount of business opportunities.
Talking from a broad macroeconomic perspective, the economies of various countries around the world are witnessing significant fluctuation of performance regularly. The credit crisis has taken a serious toll on the performance slowdown of economies of the developed countries, which comprise the Eurozone. Also, over the last few quarters, the industrial outputs of the United States of America have displayed a mixed trend of quarterly growth and decline. So, naturally, the instability of economic performance of the entire western region, which contains most of the advanced and developed markets, has negatively influenced the sentiments of investors all over the world. Multinational companies and global organizations are increasingly scouting for markets with considerable growth potential.