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Development of Chinese economic - Dissertation Example

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Internationalization of Chinese Companies and Development of Global Brands Abstract The discussions about internationalization of Chinese companies or development of global brands by them have to be in the national and international context for understanding the issues involved in proper perspective…
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Download file to see previous pages Phenomenal growth of Chinese economy over years significantly affects the world economy due to its sheer size and wider domestic market. The stability in domestic economy is very important for the Chinese companies to embark on programs to promote its products internationally. Any slowdown in domestic economy will severely affect the companies’ ability to carry forward its mission in development of international brands. The negative image created by counterfeiting consumer products by Chinese companies in the international markets is just one of the main obstacles in developing international brands. “Whenever you hear about counterfeit merchandise, you almost always think about China (Strusiewicz, 2012). The top international brands of EU, Japan and US have been assiduously developed over years and founded on quality and corporate social responsibility with concerns for all the stakeholders including consumers. “As a member of the World Trade Organization, China benefits from access to foreign markets. But relations with trading partners have been strained over China's huge trade surplus and the piracy of goods” (BBC, 2013). ...
Chinese Companies and Development of Global Brands Contents 1.0 Introduction 3 1.1 Background 3 1.2 Objectives of the study 4 1.3 Research questions 4 2.0 Literature Review 5 2.1 Chinese exports, development of global brands and economy 5 2.2 Motivations for internationalization strategies 12 2.3 Internationalization strategies adopted by Chinese firms 17 2.4 Lack of Chinese global brands 22 2.5 Chinese economy and factors influencing competition and global markets 26 2.6 How Chinese can develop global brands 31 3.0 Methodology 35 4.0 Analysis and findings 37 5.0 Conclusion 41 6.0 References 43 7.0 Appendices 48 Internationalization of Chinese Companies and Development of Global Brands 1. Introduction 1.1 Introduction In the past 30 years, Chinese economic growth has become the world's third largest economy. Now China holds more than two trillion U.S. dollars of foreign exchange reserves, and has become the largest trading country and foreign direct investment destination. This project analyzes the economic situation in China, its relationship to the development of global brands by Chinese companies and its impact on world markets. China is the world's third largest economy, currently accounting for about 5% of the world's GDP. However, the country consumes one-third of the world's coal, steel and cotton, as well as nearly half of the cement. Chinese coal consumption is more than sum total of the United States, India and Russia. Ten years ago, China was an oil exporting country, but now has become the world's third largest oil importer and the second largest oil consuming country. The growth of Chinese economy is very important from the global perspective due to its impact on world economy. Therefore, the main objectives of the proposed research are to study the status ...Download file to see next pagesRead More
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