StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

SWOT analysis - Assignment Example

Cite this document
Summary
This analysis involves an in-depth investigation of the strengths, weaknesses, opportunities and threats of three major players in the smart phone industry (Mao, Su-Chen, uh-Min, 2013). It helps in understanding the internal and external environment that a business undertakes…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.5% of users find it useful
SWOT analysis
Read Text Preview

Extract of sample "SWOT analysis"

Swot Analysis s affiliation SWOT analysis This analysis involves an in-depth investigation of the strengths, weaknesses, opportunities and threats of three major players in the smart phone industry (Mao, Su-Chen, uh-Min, 2013). It helps in understanding the internal and external environment that a business undertakes its operations. SWOT analysis also helps to determine the aspect of what is right or wrong with the products that a company produces (Mao, Su-Chen, uh-Min, 2013). The three major players in the smart phone company are Samsung, Apple and Huawei.

The SWOT analysis of these companies can be discussed as follows: Strengthsi. Productivity applications that help eliminate paperwork and also save time.ii. Ability to market their brand.iii. Low production costs of the smart phones.iv. Innovation and design.v. Ability to integrate hardware with many open operating system and software.vi. Improved levels of production of hardware parts and also consumer electronics.vii. Effective internet access. Weaknessesi. Little attention from the customersii.

Low profit marginsiii. The smart phone companies lack their own operating system and software.iv. Patent rights violationv. The competitors of these companies tend to be one of their largest buyers.vi. Limited access since customers. Opportunities.i. Growth in the mobile advertising industryii. There is improved growth of tablets in the market.iii. Obtaining patents through acquisitions.iv. Increased demand for quality application processors.v. Emergence of other smartphone market.

Threats i. Smartphone markets are flooded in most developed countries and therefore sales will decrease.ii. Rapid technological change which pressurizes the companies to come up with new products and those that cannot be able to keep up with the competition it tends to fail in its operations.iii. Price wars which cause the smartphone companies to selling their products and significantly low prices and this can make competitors to wipe them out of the market.iv. Reduction on the levels of hardware productionv.

Penetrated patents whereby some of the competitors use their patents but do not pay for the rights to use them.As the CEO of the Samsung smart Phone Company and based on the analysis of strengths, weaknesses, opportunity and threats I would focus mainly on improving on the areas that pose a challenge to the company to ensure that my competitors do not face the Samsung Company out of the market. I would also improve on the quality of my products, hardware and also the operating systems.Additionally, I would take advantage of the opportunities open to the company to see on how I can incorporate them in the operations of the company so as to release better and improved products.

Consequently, I would also create a business environment that is ready to accept technological change as the world is dynamic and it keeps on changing and therefore the use of modern technology will result in improved and new products in the market. This ensures that the company will be able to stand the heat from its competitors. Lastly, SWOT analysis aids the company in knowing the attitude of its customers by how they purchase the product; this will ensure that the company continues to improve on their products.

Quantitative Assessment of Elements within the SWOT analysisStrengthsMIROpportunitiesMIRProductivity applications that help eliminate paperwork and also save time.326Growth in the mobile advertising industry339Ability to market their brand.339There is improved growth of tablets in the market326Low production costs of the smart phones.339Obtaining patents through acquisitions.236Innovation and design.339Increased demand for quality application processors.339Ability to integrate hardware with many open operating system and software.

339Emergence of other smartphone market.122Improved levels of production of hardware parts and also consumer electronics.339Effective internet access212 Weaknesses ThreatsLittle attention from the customers-33-9Smartphone markets are flooded in most developed countries and therefore sales will decrease.-33-9Low profit margins-33-9Rapid technological change which pressurizes the companies to come up with new products and those that cannot be able to keep up with the competition it tends to fail in its operations.

-33-9The smart phone companies lack their own operating system and software.-33-9Price wars which cause the smartphone companies to selling their products and significantly low prices and this can make competitors to wipe them out of the market.-32-6Patent rights violation-23-6Reduction on the levels of hardware production-23-6The competitors of these companies tend to be one of their largest buyers-22-4Penetrated patents whereby some of the competitors use their patents but do not pay for the rights to use them.

-32-6Limited access since customers.-12-2M- magnitude of element I- importance R-Total ratingReferencesMao-Yuan, P. C., Su-Chen, W, Y. uh-Min, C. (2013). Ontology-based SWOT analysismethodfor electronic word-of-mouth, Knowledge-Based Systems, 50, 134-150.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“SWOT analysis Assignment Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1630226-swot-analysis
(SWOT Analysis Assignment Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/marketing/1630226-swot-analysis.
“SWOT Analysis Assignment Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1630226-swot-analysis.
  • Cited: 1 times

CHECK THESE SAMPLES OF SWOT analysis

International Business - SWOT Analysis

Now comes the big moment when after having analyzed the environment, having done the SWOT analysis the company prepares the route map for the launch.... The company has to do a realistic feedback analysis regarding the acceptance of its brand and the reactions of competitors....
3 Pages (750 words) Essay

Travelocity SWOT Analysis

The travel industry and the Internet make a prosperous combination of enriched service experience.... According to IDC, online sales of airline tickets, car rentals, and hotel reservations make the travel industry one of the strongest ecommerce markets.... The ease of booking online travel services, the penetration of internet users in different developed countries has drive the demand for e-commerce round the world. … New unique merchant model as an intermediary by entering into agreements with travel suppliers for the right to market their products, services and other content offerings at pre-determined net rates....
3 Pages (750 words) Essay

SWOT analysis of HP Inc

(Pettey, 2008) For this study, a SWOT analysis will be provided based on the… In the process of conducting the SWOT analysis, internal strengths and weaknesses combined with external opportunities and threats will be identified and discussed. Over the years in service, HP managed to establish a strong brand name.... For this SWOT analysis of HP Inc.... (Pettey, 2008)For this study, a SWOT analysis will be provided based on the current operations of HP Inc....
2 Pages (500 words) Essay

Kathmandu Holdings Limited SWOT analysis

Kathmandu Holdings Limited SWOT AnalysisA study is conducted to evaluate the appropriateness in accordance with SWOT analysis of the strategic initiatives taken by an UK business company.... The expansion of the economy in both countries will provide an enhanced opportunity to the company in tapping the market conditions and proper analysis of data related to consumers will give opportunity to grow with the market....
1 Pages (250 words) Essay

SWOT Analysis and NPV

Nonetheless, emerging markets such as China and Russia offers increased A SWOT analysis is performed in relation to the same.... Decisions by a corporation to either reinvest in its existing operations of expand beyond its existing its normal areas of operation is often based on both the observed and forecasted market trends in relation to that decision....
3 Pages (750 words) Assignment

SWOT Analysis of Waterford Wedgwood

Before we go into the SWOT analysis of the company, let us first look into the rich history of the company. Waterford was initially set up in 1783 ashore in the Irish harbor of… Its originators were two siblings, William and George Penrose, who were imperative designers and central exporters in the city....
4 Pages (1000 words) Admission/Application Essay

Strategic Audit Project: SWOT Analysis

Thus, in this regard, the SWOT analysis of AuroraHealthcare /Aurora Vision Center has been presented in the… Leadership.... These councils Strategic Audit Project: SWOT analysis SWOT analysis In order to evaluate the internal business factors, it is vital to understand the strengths along with weaknesses and opportunities as well as threats of an organization.... Thus, in this regard, the SWOT analysis of AuroraHealthcare /Aurora Vision Center has been presented in the following for comprehending its varied internal business aspects....
2 Pages (500 words) Research Paper

SWOT Analysis of Smartlinc Inc

The initial stage of the planning process includes devising a SWOT analysis as a means of establishing a market position and maintain it to be the best in the industry.... This essay describes that smartlink Inc.... has a strategic direction of maximizing its competitive advantage since there new trends in the industry regarding smartphones all the time....
4 Pages (1000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us