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International Business - SWOT Analysis - Essay Example

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Now comes the big moment when after having analyzed the environment, having done the SWOT analysis the company prepares the route map for the launch. Again the actual methodology depends on the country/ region the company is heading towards. The best moment for the launch happens to be when some sporting event is underway…
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Download file "International Business - SWOT Analysis" to see previous pages... Similarly ICC Championship Cricket Tournament is slated to be held in October in India, which could provide Rebel Sports an opportunity to enter the vast Indian market. Asian games are to be held in Doha (Qatar), again an opportunity for Rebel Sports to become 'known' to international customers.
Such trial launches have a big advantage,
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they provide an easy escape route in case the company feels that the market is too hot to handle. Launches coinciding with sporting events give an extra inch of publicity. The company has to do a realistic feedback analysis regarding the acceptance of its brand and the reactions of competitors. Accordingly the company is to plan its future strategy. It can even keep the doors of alliances open with other companies after such trial launches.
Plan Publicity Campaigns: This is a media age. Media campaigns are almost a necessity now. Moreover in these types of sporting figure having an image of demigods, things become little easier (though little costly) for companies like Rebel Sports. Also for example, Indian Films are very much popular not only within India but in the subcontinent as well. The sheer numbers of Indian migrant community in almost every country in the subcontinent makes Film stars too an obvious choice to launch such campaigns.
Recruitment: On whatever scale the company wishes to launch its campaigns in any country/ region it needs to have some minimum workforce. The strategists can be from Australia but the ground level workers have to be from the target country. For this the company can get in touch with some HR consultants, providing staff on contract basis, to avoid any long-term obligations.
Reaching Out to the Customers: Having done all the spadework the company is now ready to approach the customer. An international brand has to be seen in the market place in a manner befitting its reputation. Therefore local level tie-ups with some show rooms, shopping malls help in a big way. The showrooms/ Shopping malls are to be extended some lucrative offers for them to display Rebel Sports products prominently and to recommend these products to the customers (if the company has already launched a media campaign things become much easier).
Gathering Feedback: Now is the time to take stock of its operations in the newer market. Simple business proposition states, the company has to be ready for some losses initially, that's exactly what Rebel Sports is supposed to do. And then study the business proposition over a period of time. A couple of months is enough for the company to plan its future.

Conclusion: New avenues for business are explored when environment demands increase in pace of activity. Strategists feel more satisfied and comfortable with the prospects of growth from expansion. Rebel Sports has an experience of more than 20 years in this field so it can very well plan a strategy for opening stores in other countries as well. Today, rules of business success have changed. ...Download file "International Business - SWOT Analysis" to see next pagesRead More
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