SWOT Analysis for Furniture Brand - Assignment Example

Comments (0) Cite this document
Summary
The paper "SWOT Analysis for Furniture Brand" examines the strengths and weaknesses, threats and opportunities for the development of the Raft's business, SWOT of finance and accounting, marketing,  type of customer, societal and green marketing, HR, and finance issues, etc.
 
 …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
SWOT Analysis for Furniture Brand
Read TextPreview

Extract of sample "SWOT Analysis for Furniture Brand"

Download file to see previous pages The Raft company has enough strength to become a potential leader of the furniture industry. They have a good marketing strategy, in where they display their products for selling and the buyers can choose their product and place an order via the online site. To prepare this e-commerce site company had invested a lot with unique features. The buyers can purchase the goods over this site. However, few people have an idea about this company, and the company should promote their e-commerce via social media through which people can about this. Even the company has enough money and so they should do a unique thing to promote their business globally to attract more customers and allow some initial special discount of offers. However, the major weakness of the company is skilled labor, they are lacking professional carpenters, who re-modify the old goods or fixed the defected part of the furniture. So, the HR department of the company should hire some professional workers who have the capability to do this, and help to beat their competitors like IKEA. The company also should hire some professional trainers, who could train the old employees of the company. The company is also lacking a specialist to develop a good marketing strategy for the company’s benefit. The company should hire a specialist who had experience in this filed and helps the company to get out through this problem. The company needs to develop some unique strategy in their all functional department so that the Raft can build a strong image into the market.
The organization culture at Raft is very flexible. The maverick approach which they follow in designing their furniture requires them to have a casual approach towards the organization. Mick’s realizes that his company will not be the next IKEA so he is ok with the fact that they do not have a strict corporate culture. Moreover, his business strictly depends on online selling he does not need a strict corporate culture in his company as long as his products are selling. So the factor which highlights the organization culture of RIFT is the Maverick approach of doing business. This factor has the biggest influence on the organizational culture since it can showcase the way people work in the company. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“EMA Assignment Example | Topics and Well Written Essays - 2500 words - 1”, n.d.)
EMA Assignment Example | Topics and Well Written Essays - 2500 words - 1. Retrieved from https://studentshare.org/business/1656019-ema
(EMA Assignment Example | Topics and Well Written Essays - 2500 Words - 1)
EMA Assignment Example | Topics and Well Written Essays - 2500 Words - 1. https://studentshare.org/business/1656019-ema.
“EMA Assignment Example | Topics and Well Written Essays - 2500 Words - 1”, n.d. https://studentshare.org/business/1656019-ema.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF SWOT Analysis for Furniture Brand

SWOT Analysis

...Section/# Scooters Business Plan: A SWOT Analysis This particular analysis will undertake to effectively measure the business plan of University Scooters with respect to its overall level and scope of strengths, weaknesses, opportunities, and threats (better known as a SWOT analysis). As such, the plan has been broken down to be analyzed upon these 4 contingent areas as follows: Strengths With respect to overall strength of the business plan, the target market is a perfect segment for such an offering as the target demographic and need both exist in ample supply based upon the demographic information provided in the analysis. Likewise,...
3 Pages(750 words)Essay

SWOT Conversion

...elements of competitive advantage. They thus provide impetus for strategic changes within the managerial and marketing processes for improved performance. As Marketing Manager of Tesco Plc, I would be evaluating the SWOT analysis tools of Tesco against that of its competitor, IKEA, UK, in its furniture segment. Overview of Tesco Tesco Plc. is one of largest global supermarket chains with workforce of 472000 strong people in more than 4811 outlets across 14 countries (tesco, 2010). As a leading food and non food supermarket, it has created a niche market position in UK and across the globe. Its non food segment, especially the furniture segment directly competes with IKEA...
4 Pages(1000 words)Essay

SWOT analysis

...?Based on facts presented in the case, perform a SWOT/TOWS analysis on Amazon.com SWOT Analysis: Strengths Amazon.com has the great advantage of being a market leader. It has a huge range of products. It has relatively low running costs because it does not maintain any shops. Amazon.com has patented leading edge customer care technology. Weaknesses . The huge range of activities brings a risk of the company being overstretched and losing focus. There are potential quality control problems with so many partnerships. Opportunities The market for new electronic and software products is still growing, with new products arriving all the time. More people of all ages are...
2 Pages(500 words)Essay

SWOT Analysis

...? Running head: SWOT ANALYSIS SWOT Analysis Sumptuous Cuisine Catering was established in 2005 to operate a catering kitchen and to provide specialized catering services and high end events in the Doeureville region. The company eventually specialized in event management with the provision of specific services such as space design and decor, floral designs, alcohol beverage service and music and DJs. In view of the fact that Sumptuous Cuisine Catering plans to expand its operations to a dedicated location called The Sumptuous Ballroom with funding through mortgage, issue of convertible debt and its own funding, it becomes important to conduct a SWOT analysis of the company in order to ascertain where it stands presently in terms... in...
3 Pages(750 words)Essay

SWOT analysis

...Case Study Inserts His/Her Inserts Grade Inserts 19.11 SWOT analysis The hotel has several aspects which would enhance its program through an analysis of its internal organs. The strengths of the hotel lie mainly with the size of the company. Being a member of a chain of hotels, the hotel can use this as a way of diversifying its operations. As a member of a large company, the hotel would get a competitive edge over its competitors (Gordon, 1989). Marketing the hotel can be done collectively for the company and not a single unit the concept of boutique hotel can be identified as a week point for the new group. Maintaining the hotel as it is would be a major challenge for the new group if they lack the experience needed to run... supported...
6 Pages(1500 words)Case Study

Guillermo Furniture Store Analysis

...? Guillermo Furniture Store Analysis Guillermo Furniture Store Analysis Introduction Guillermo Furniture store is owned by Guillermo Navallez, located in Northern America. Guillermo has operated this business for several years successfully until late 20th century which saw him face the reality in a competitive global business environment (Brown, & Reilly, 2006). New players came up in the market that was able to produce quality furniture hence a heightened competition. Moreover, the economy grew feebly to an extent the owner might be forced becoming a mere distributor as opposed to a producer. There is a great desire by the company to...
7 Pages(1750 words)Essay

SWOT Analysis

...Strength, Weakness, Opportunities and Threat Analysis Smith & White Corporation Strengths: Unified brand Diverse product line including lawn and garden tools, kitchen appliances in addition to power tools Unified strategy across all product lines Brand equity built and maintained through massive advertising Large retailers like Big Boxes stock S&W products due to high consumer demand Dominant position in markets across nations Weaknesses: Old manufacturing plants leading to greater costs High cost of labour No clear delineation between professional and consumer tools Negative feelings on the part of distributors because of abuse of market position by S&W Huge size causing slow reaction to...
5 Pages(1250 words)Assignment

SWOT Analysis

...SWOT Analysis Table of Contents I. Microsoft Corporation- Overview, Stakeholders, Company Goals 3 II. SWOT Analysis 3 Strengths 3 Weaknesses 4 Opportunities 4 Threats 4 III. Strategic, Operational Plans from the SWOT Analysis 5 Strategic Plan 5 Operational Plan 5 References 7 I. Microsoft Corporation- Overview, Stakeholders, Company Goals Microsoft is the largest computer software company in the world, and is ranked 37th in the 2012 Fortune 500 list, topping other software companies Oracle and Symantec, with sales of $69.9 billion dollars, profits of $23.15 billion and a market capitalization of $232.52 billion. Its stakeholders include its its employee and shareholders, who constitute the internal stakeholders, and customers... in a...
3 Pages(750 words)Essay

SWOT Analysis

...TOPIC: SWOT ANALYSIS LECTURER: SWOT ANALYSIS The ambition of providing quality and affordable healthcare is not something that can be achieved by only one person or one institution (Meredith and Shafer, 2014). It is for this reason that there are several stakeholders of health care (Shilite, 2003). According to Petersen and Roehrig, 2001), two important stakeholders of healthcare are government and service providers. For these stakeholders, Shortridge, Oya, Kobayashi and Duggan, 2010) identifies that each of them have their own strengths, weaknesses, opportunities and threat (SWOT). A summary of the SWOT of the two stakeholders is...
1 Pages(250 words)Assignment

SWOT ANALYSIS

...SWOT analysis In an effort to determine organisations capabilities, SWOT analysis can be the easiest and cheapest mode of analysis. Auditors can easily list strengths and weaknesses and use the most relevant factors to assess the performances and potentials. However, SWOT analysis has severe limitations that make it not effective in complex strategy developments. To start with, SWOT analysis is restricted to those factors that can either be identified as either strengths or weakness (in the internal environment). Secondly, SWOT analysis does not...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic SWOT Analysis for Furniture Brand for FREE!

Contact Us