Cartridge world - Case Study Example

Cartridge World The digital-based laser printing and inkjet is being done at a tremendously increasing rate throughout the whole world. The manufacturing inkjet cartridges have grown to be a profitable business coupled with the high cost of ink cartridges. Cartridge World, an Australian company operating in several countries is one of the leading companies in this business. It has created various competitive advantages that are focused on the long-term objectives of the company (Business Savings 2012).

The company’s ultimate goal was to offer a product that is unique and could not be copied by any other companies under certain conditions. Take for instance the Cartridge world has reduced the cost of printer cartridges allowing its customers to enjoy using their products without losing quality. The company has for this reason exceeded the expectations of its customers, and its competitors cannot duplicate such service (Arthur, Margaret and John 2011, 56). Focusing on becoming an overall low-cost leader has created a competitive advantage for cartridge world.

They have differentiated their products and services from competition; they provide warranty so as not to invalidate their products to their customers. They also provide free collection and delivery; thus, cutting the cost for their customers (Jayne and William 2006, 45).The company has also focused on having distinct appeal to an individual or groups of customers, or maybe industrial buyers, concentrating on their differentiation concerns or cost. The company was able to recognize a need that existed in the market and was able to fulfill it.

When its customers demanded change in the price of the ink cartridges, cartridge world introduced a new printer that was able to offer a cheap ink cartridge. It then introduced the product for sale at a competitive price (Porter 1998, 40). Fulfilling an existing need in the market was for that reason more effective than an attempt to identify e new need in the market and then making the customers aware of the need (Pearce and Robinson 2004, 90).ReferencesArthur, Thompson, Peteraf Margaret, and Gamble John. 2011.Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases.

Alabama: McGraw-Hill/Irwin. Business Savings. 2012. http://www.cartridgeworld.com.au/business-savings.aspx (accessed November 5th, 2012).Grimwade, N. 2010. Competitive Advantage; The Princeton Encyclopedia of the World. Routledge: Washington D.C. Jayne, L Smith, and G Flanagan William. 2006. Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors. Florida: Crown Business, Pearce, J, and R Robinson. 2004. Strategic Management. 9th ed. NewYork: McGraw-Hill Companies.

Porter, Michael E. 1998. Competitive Advantage: Creating and Sustaining Superior Performance. London: Free Press.Scott, Keller, and Price Colin. 2011. Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage. 1st ed. New York: Wiley.