Sports Marketing Plan - Research Paper Example

The services are presented to our esteemed customers are offered ad Chivas which is in Los Angeles, California. There are no particular criteria or methods for accessing our services except for the tickets. It is our responsibility to ensure our target customers enjoy the entertainment.

Competitive analysis

In this section, we major in the analysis of our competitors and the comparison with our services. Among our competitors are Galaxy, NBA, and the choice to stay at home. We will examine the quality of service of our competitors. For instance, we will have to look into the times at which our competitors offer their games, the price of their tickets among others. As a service provider in a stiff competition market, we shall examine the strengths and weaknesses of our current competitors such as galaxy and NBA. We will consider any competitor's potential and ability to influence the choice of our customers. At this stage, we will provide a defensive and offensive strategic context to assess the opportunities and threats. This stage is very essential as a component of our corporate strategy.

The entertainment industry has a wide scope and nature as sales depend on customers’ enjoyment of the games. Our competitors who are Galaxy and NBA also offer similar services as we do and therefore the quality of service, we offer will distinguish us from our competitors. Our customers include every individual who enjoys watching games. We target teenage and young adult groups as our major customers. As mentioned before, the key success factor is the quality and cost of our services. Our competitors though offer similar services, we beat them in quality and our prices are also moderate and affordable to our customers. As a competitive strategy, we shall increase and multiply the number of first-time attendants. Possibly, we need to increase this by 500 people per game. The over increased population is 9000 and we want to achieve this by October 31, 2013, to beat our competitors, we shall launch a program for fans to compete and win various prizes such as beverage and food vouchers, tickets, and apparel. To facilitate a buzz on the team with its new fans, we shall integrate the local media and the social media and fans of the competition. We shall also create sponsorship and discount plans to be offered to the youth businesses and teams. This will ensure we are ahead of all our competitors. As a competitive strategy, we shall also give rewards to our clients where we have fund getting points for each dollar spent within our stadium. We shall also provide sections for adults where drinks are offered. Amid the games, we shall offer special packages for families to create efficiency in the cost for more families to attend most of our games.

External environmental analysis

Our company is influenced by various external factors in the environment. Some of the factors that will impact our company and industry as a whole include political factors which dictate the extent to which the government intercedes in the economy. For instance, through tax policy, trade restrictions, environmental law, labor laws, political stability, and tariffs; economic factors like the interest rates, inflation, and economic growth also impact our services; social factors include age distribution, rate of population growth, and safety of the people may also influence the attendance of the games. In addition, our company will be influenced by technological factors, environmental factors such as weather, and climate change which may alter the rate of attendance of the games.