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Nonprofit Sports Marketing Plan - Assignment Example

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This research begins with the statement that the Unified Basketball Association (UBA) is a non-profit basketball association. UBA aims to provide entertainment and expertise in the game of Basketball. UBA will use a public facility located in Saipan. This facility is an open-air basketball court…
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Nonprofit Sports Marketing Plan
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Download file to see previous pages It is evidently clear from the discussion that UBA will be operating mainly for the population of Saipan. However, it plans to continue on its success, of organizing inter-Island tournaments. The main target market will be students of public schools who do not get enough opportunities to play high-quality Basketball. UBA plans to build a reputation and differentiate itself from its customer on the basis of its officials and referees. The capital expenditure is nonexistent for UBA thus risk associated with UBA will be very low. With dedication and expertise, UBA will grow into a nonprofit brand which is the symbol of Basketball in Saipan. With the advent of consumerism, a phenomenon not new to the human race has surfaced once again. As a result of capitalism, we live in a society which doesn’t give equal opportunities to everyone; some of our brightest talents are wasted because of a lack of opportunities. Thus the need arises for organizations which would compensate for this inequality by providing free services to the young minds of tomorrow. Ventures such as these are not only an act of philanthropy, bringing our society together in an act of charity but also entrepreneurial in nature. They create jobs thus reduce unemployment and add to the GDP. Team sports are the basic tool in the upbringing of any child. They instill the basic sense of loyalty that is necessary to a tribal being such as humans. They provide the basic training in how to live in a society, how to belong to something else outside your own personality and a home. This is a feeling which later develops into nationalism and humanity. A very famous team sport is Basketball. With millions of diehard fans in America now the game is expanding fast to other nations of the world. Recently it became part of the Olympics as well. Basketball requires the players to display accuracy, strength, agility, and guile for success. ...Download file to see next pages Read More
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