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Strategic marketing - Essay Example

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Strategic marketing Q. 1. You are the CEO of a large sporting club and are concerned about volunteer turnover. You plan to conduct some exit interviews. What would you ask them and why? What can you think of to retain your current volunteers? Volunteer Management in large sporting clubs requires effective leadership…
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Strategic marketing

Download file to see previous pages... Another crucial thing which needs to be ensured is the coordination in the work of volunteers to establish organizational effectiveness (Hockey Australia, The Clubhouse Team Kit, 2005). Another important area of concern for the volunteer management is the volunteer turnover. Volunteer turnover is often said to be the result of the lack of recognition by the organization of their employees’ value to the organization, to the policies of growth and lack of advancement opportunities. Thus reducing volunteer turnover will be a prime concern and I think it can be achieved through effective monitoring and increase in organizational commitment (Cronin, 2011, 60). Exit interview Having discussed the significance of the volunteer management I will like to conduct exit interview question to the volunteers leaving the club. Exit interview is an important tool as information can be gathered from the volunteers regarding their experience in the organization no matter how long or short their stay may be and accordingly help us to formulate new strategies in the Human Resource Management practices. It may be the case that under emotional stress some of them will not be willing to take the interviews (Volunteer Management Program Retaining Volunteers, Australian Sports Commission, 2000, 22). The questions I would to like to make in the interview sessions are as follows: 1. What is your prime reason for leaving? This is the most obvious and important question I would like to ask because it will give an overview of the reasons of leaving the organization 2. Are you looking for a better opportunity? (Yes/No)-Give reasons I will ask this question as it will provide the platform to analyze the loopholes and accordingly help to make strategy intervention 3. What was the most enjoyable and what were the least enjoyable aspects of your volunteering role? This question will be asked to intervene the dimension of the motivational aspect of the organization 4. Do you feel you received adequate support in your role? (Yes/No) A random question to judge the spontaneous answer of the volunteer 5. Do you feel you received adequate training in your role? (Yes/No)-Give reasons Training is an integral part in the sporting organization. So analyzing this special area will be a necessity 6. How do you really feel about this organization? This should be a general question to know the understanding of the organization by the volunteers 7. Would you recommend others to volunteer for this organization? This would be asked for the feelings of the leaving volunteers towards the fellow volunteers towards the organization (Volunteer Exit Interview, n.d.). ‘Volunteer retain’ policies This is a fact that the expectation of volunteer turnover is high and often demands for an organizational change in large sporting clubs. But within the constraints of the limited resources optimal policies should be adapted in recruiting, orientating, and training new volunteers and infuse within them a value creation. Various motivational policies can be adapted for retaining volunteers. Offering education and training programs which include leadership courses, mentor training and various guidelines for explaining the roles and the responsibilities of the volunteers. Clear pathway should be created for the people so that they can feel the thrust to achieve higher levels of targets (Burd, 2009). Communication with the volunteers is a vital point. Among the ...Download file to see next pagesRead More
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