Integrated marketing communications plan for 1 year for small or medium business - Assignment Example

Their target market is presumably young people, as they emphasise their youthfulness in all their media, emphasizing that their hierarchical structure is all people under the age of 26, and emphasizing how they want to get young people involved in their mission, and also this is shown by their concentrating their efforts at universities and schools. The weakness lies in what is brought up above – Oaktree does not make financials available. These are numbers that potential donors will look at to decide if their dollars are going to be well-spent, and with Oaktree it would be impossible to tell where donations go, because there is no information about this.

As I stated above, their Facebook page is not doing Oaktree any favors either. Although Oaktree regularly posts information into the newsfeed, this information garners very little attention. Very few people comment on any of their postings, and very few people even bother to state that they like the postings. Yet they have 2,700+ followers on Facebook. I am not certain what the problem is there, but they are obviously have problems getting people interested in what they are doing. Their strengths lie in their initiatives.

They knock on doors, they partner with other organisations and schools in other countries, they fundraise as part of a global effort. These are all good. Their goals are admirable, and they are clearly stated – they want young people to get involved in the effort to eradicate poverty. It is just the execution of these ideals that leaves much to be desired. The potential competitors for Oaktree are Oxfam and World Vision Australia, both of which have their act together more than Oaktree does.

Oxfam has over 40,000 Facebook followers if you combine Oxfam UK with Oxfam USA. Their website is much more user friendly as well. It is easy to navigate, the pages do not take forever to load, and