We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Integrated marketing communications plan for 1 year for small or medium business - Assignment Example

Comments (0)
Their main focus is to aid people in extreme poverty around the globe, by fundraising, advocating for justice and encouraging young people to get involved.
Download full paper
Integrated marketing communications plan for 1 year for small or medium business
Read TextPreview

Extract of sample
Integrated marketing communications plan for 1 year for small or medium business

Download file to see previous pages... Their target market is presumably young people, as they emphasise their youthfulness in all their media, emphasizing that their hierarchical structure is all people under the age of 26, and emphasizing how they want to get young people involved in their mission, and also this is shown by their concentrating their efforts at universities and schools.
The weakness lies in what is brought up above – Oaktree does not make financials available. These are numbers that potential donors will look at to decide if their dollars are going to be well-spent, and with Oaktree it would be impossible to tell where donations go, because there is no information about this.
As I stated above, their Facebook page is not doing Oaktree any favors either. Although Oaktree regularly posts information into the newsfeed, this information garners very little attention. Very few people comment on any of their postings, and very few people even bother to state that they like the postings. Yet they have 2,700+ followers on Facebook. I am not certain what the problem is there, but they are obviously have problems getting people interested in what they are doing.
Their strengths lie in their initiatives. They knock on doors, they partner with other organisations and schools in other countries, they fundraise as part of a global effort. These are all good. Their goals are admirable, and they are clearly stated – they want young people to get involved in the effort to eradicate poverty. It is just the execution of these ideals that leaves much to be desired.
The potential competitors for Oaktree are Oxfam and World Vision Australia, both of which have their act together more than Oaktree does. Oxfam has over 40,000 Facebook followers if you combine Oxfam UK with Oxfam USA. Their website is much more user friendly as well. It is easy to navigate, the pages do not take forever to load, and ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Capstone Business Plan
The Capstone Consultancy Services will offer its clients with a unique human resource service approach that ensures total satisfaction through customized service packs. The Unique Selling Point (USP) of the business is its prompt service and personalized services that it will provide to its customers.
17 Pages(4250 words)Assignment
Integrated Marketing Communications Plan
At Ann’s Pastry, quality products are served and the regular menu includes fresh fish and shellfish which is supplied to them by a local company. The other raw materials that are used are also of very fine quality to ensure customer satisfaction. Ann’s Pantry is a local business that has twenty-five employees.
3 Pages(750 words)Assignment
Integrated Marketing Communications Strategy
Now, it is also selling t-shirts, hoodies, and baseball caps with the same branding style. Our brand is more fashioned than athletics. Our core customers have been self described as hipsters but they generally shop at the mall. We sell through a 62 youth oriented stores in our sales region as well as through our own website.
4 Pages(1000 words)Assignment
Integrated Marketing Communications Assignment 2
It serves areas including Northwest England, Greater London, North Wales, Scotland and West Midlands. The train operates in various forms such as, diesel multiple units, electric unit, driving trailer as well as passenger carriage. The company had started its operations in the year 1997 (Virgin Trains, 2013a).
9 Pages(2250 words)Assignment
Integrated Marketing Communications Plan
According to the report Royal Caribbean Cruises Ltd are currently ranked second in the cruise industry, and this is a position they would like to improve on by expanding their services into the European market, where travellers have not been deterred by the threat of terrorist attacks. Royal Caribbean Cruises Ltd is also looking to increase its home market in the US.
21 Pages(5250 words)Essay
Integrated Marketing Communications 3/1
Consumer promotions target end consumers and they are utilized by retailers to increase product sales (Boykin, 2013). In order to develop a brand, a manufacturer can use consumer promotions, such as, cash refunds, coupons,
1 Pages(250 words)Assignment
Integrated Marketing Communications Project 5/1
On the other hand, if the audience is unfriendly or critical, well educated, or if there is a high probability of hearing opposing claims, then refutational or two-sided messages will be more effective. However, two-sided
2 Pages(500 words)Assignment
Integrated Marketing Communications Project 6/1
Having the ability to respond to customers questions through the internet, and promoting the organizations products through the internet should be one of the major objectives and aims of a
2 Pages(500 words)Assignment
Integrated Marketing Communications 7/2
IMC incorporates the 4P’s in a number of ways to ensure that an organization and its products stay at the top. Lack of management expertise makes it rather difficult for people in an organization to run a successful marketing plan. However,
1 Pages(250 words)Assignment
Integrated Marketing Communications 8/2
But this is also true that change in sales can be caused by factors other than advertising and promotion. (Belch, 2003) Redemption rate is an indirect measure of the income profile of the consumer. If
1 Pages(250 words)Assignment
Let us find you another Assignment on topic Integrated marketing communications plan for 1 year for small or medium business for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us