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Town Re-imaging using Sports Strategies - Report Example

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This work called "Town Re-imaging using Sports Strategies" focuses on the most ideal strategy for the urban regeneration of one of the oldest cities of UK Coventry. From this work, it is clear that the city of Coventry can utilize its sports culture and can build a huge sports tourism industry to change its image and attract huge tourists…
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Town Re-imaging using Sports Strategies
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Download file to see previous pages However, one thing has been noticed that all the places and all the cities do not have some kind of attraction power. In other words, to say while some cities attract more tourists, some others fail to do so. It is, however, not that the cities that do not attract many visitors towards it have nothing worth visiting. Frequently, the poor image of these cities plays a negative role. Actually, for many cities, there is a notion that the places will not do justice to the expenses that will have to be incurred to visit those places. Poor images may be created for various reasons. For example, for some places, people may think that there is nothing special about those places, for some other places they may think that the places are not so developed and so on.
The old cities of the UK have their own flavors. They have their own distinct characteristics with historical value. These cities attract visitors by their own charm. However, images of all the old cities of the UK are not equally attractive. For example, Coventry is one such an old city of the UK that has been able to attract many tourists towards it compared to other UK cities. Actually, it has never been able to build an image of a popular tourist spot. However, some appropriate urban regeneration plans can make it an attractive place for visitors.
Here the reasons for which Coventry has built a poor image as a travel destination, some urban regeneration issues relating to this city, an appropriate plan of re-imaging the city with the help of sport tourism will be discussed.
Coventry is one of the oldest cities in the UK. However, its current image is not so attractive that it can attract huge tourists towards it. In fact, in terms of popularity among travelers of the UK as well as of the rest of the world it ranks much lower compared to other cities. There are a number of factors that have contributed to its poor image among the tourists. These are as follows:
First, it is not as rich with natural beauties as other cities in the country. Coventry is further from the coast than any other city in the country. Thus the city does not have any marvelous beaches and beautiful coastal environments like many other cities. ...Download file to see next pages Read More
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