Marketing Plan for a Sports Retailer in Dubai - Coursework Example

The marketing strategy discusses the marketing mix and the market research at length.

The report also has a dedicated section to the analysis of the financials of the store and understanding of the relevant terms. Last but not the least, the report ends with emphasis upon the controlling measures and it includes the implementation, the marketing organization, and the contingency planning.

Situation Analysis

The word ‘change’ is assumed to be the only constant word in the present world of today. The business environment of the world is ever-changing. With the effects of massive developments in the field of information technology and that of the communication process, the world has become much smaller and within the few clicks of the computer mouse. By virtue of globalization, the geographical boundaries have almost perished in the fields of trade and finance and most of the economies of the world are coupled with each other. The effects faced by an economy because of its internal happenings also influence the economic policies of the nation at far-off places.

With the increasing advent of globalization, the importance of middle – eastern cities has been on the rise. The most beneficial among those cities have been Dubai, thanks to its geographical location, with developed Europe on one hand and the whole of Asia on the other which comprises the emerging economies of China and India. Also, the laws of the land of the United Arab Emirates have been very friendly to that of trade and finance in Dubai.

 The industry of sports has been one of the most booming sectors across the globe. With the increasing effects of globalization, the world of sports has seen a major shift all over the world. There has been increased interest in the various areas of sports like never before. Most importantly, a huge proportion of the population of the present world is younger in age and most of them are in the eastern part of the planet. The women populace has also shown enhanced concern in favor of the various sporting interests. All these factors have contributed positively to the boom in the sports industry.

There is little doubt that Dubai has been one of the most promising sports destinations on the globe. Along with the above-discussed factors, the reduction of the conservatism of the society of Dubai, the importance of the city as the geographical location, and is the destination of the international headquarters of the sporting organizations like that of International Cricket Council (ICC) have also contributed positively towards the increasing interest of sports in the land. The qualification of the country in the World Cup Football, many times in the recent past has also impressed the population in sports.