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Global Marketing: Miss Selfridge - Case Study Example

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This report “Global Marketing: Miss Selfridge” outlines international marketing strategy for Miss Selfridge for its market entry into India with a range of its products. The SWOT and PEST analysis show that Miss Selfridge currently has various strengths to successfully enter Indian market…
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Global Marketing: Miss Selfridge
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Download file to see previous pages The brand retails a distinctive range of women's apparel, accessories, and shoes, which are feminine, confident and lively. Variety, individuality, and originality are key to the Miss Selfridge brand, which targets feminine and stylish, individual and self-assured customers aged 18 to 24. A few years ago, the designs were targeted toward teenagers, but in recent times Miss Selfridge has extended its fashion portfolio to appeal to the young at heart. The accouterment drawing inspiration from vintage print collections to contemporary styles conceptualized by in-house designers are a favorite among the maverick fashion lover. .( Miss Selfridge,, accessed on 08 Dec 2009)
2.3 Global presence of Miss Selfridge
Miss Selfridge is present in the following countries apart from the UK: Bosnia, Croatia, Gibraltar, Indonesia, Ireland, Israel, Malaysia, Malta, Saudi Arabia, Serbia, Singapore, Slovenia and Turkey (Miss Selfridge Home Page >Store Locator)
2.4 Financials of Arcadia Group
In 2009, Arcadia posted a 13% rise in pre-tax profits to £213.6 million. The growth marks a turnaround in performance after profits declined in the previous two years by 5% and 1.6% respectively.
The amount is nearly four times the annual operating profit of the company, which Green has been lauded for reviving the fortunes of since he took it over in 2002.
Arcadia's pre-tax profits grew to £252.79 million compared to profits of £246.33m last year. Operating profit for the year rose 10.1 percent to £326.1m, while net sales grew 6.8 percent to £1.77bn. Same-store sales for the year edged up just 1.3 percent, however, while total sales have risen by a meager 3 percent since the August year-end.
Key numbers for fiscal year ending August 2008:
Sales: $3,363.0M
One year growth: (10.1%)
Net income: $298.8M ...Download file to see next pagesRead More
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