Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Global Marketing: Miss Selfridge - Case Study Example

Comments (0) Cite this document
This report “Global Marketing: Miss Selfridge” outlines international marketing strategy for Miss Selfridge for its market entry into India with a range of its products. The SWOT and PEST analysis show that Miss Selfridge currently has various strengths to successfully enter Indian market…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
Global Marketing: Miss Selfridge
Read Text Preview

Extract of sample "Global Marketing: Miss Selfridge"

Download file to see previous pages The brand retails a distinctive range of women's apparel, accessories, and shoes, which are feminine, confident and lively. Variety, individuality, and originality are key to the Miss Selfridge brand, which targets feminine and stylish, individual and self-assured customers aged 18 to 24. A few years ago, the designs were targeted toward teenagers, but in recent times Miss Selfridge has extended its fashion portfolio to appeal to the young at heart. The accouterment drawing inspiration from vintage print collections to contemporary styles conceptualized by in-house designers are a favorite among the maverick fashion lover. .( Miss Selfridge,, accessed on 08 Dec 2009)
2.3 Global presence of Miss Selfridge
Miss Selfridge is present in the following countries apart from the UK: Bosnia, Croatia, Gibraltar, Indonesia, Ireland, Israel, Malaysia, Malta, Saudi Arabia, Serbia, Singapore, Slovenia and Turkey (Miss Selfridge Home Page >Store Locator)
2.4 Financials of Arcadia Group
In 2009, Arcadia posted a 13% rise in pre-tax profits to £213.6 million. The growth marks a turnaround in performance after profits declined in the previous two years by 5% and 1.6% respectively.
The amount is nearly four times the annual operating profit of the company, which Green has been lauded for reviving the fortunes of since he took it over in 2002.
Arcadia's pre-tax profits grew to £252.79 million compared to profits of £246.33m last year. Operating profit for the year rose 10.1 percent to £326.1m, while net sales grew 6.8 percent to £1.77bn. Same-store sales for the year edged up just 1.3 percent, however, while total sales have risen by a meager 3 percent since the August year-end.
Key numbers for fiscal year ending August 2008:
Sales: $3,363.0M
One year growth: (10.1%)
Net income: $298.8M ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Global Marketing: Miss Selfridge Case Study Example | Topics and Well Written Essays - 3000 words - 6, n.d.)
Global Marketing: Miss Selfridge Case Study Example | Topics and Well Written Essays - 3000 words - 6. Retrieved from
(Global Marketing: Miss Selfridge Case Study Example | Topics and Well Written Essays - 3000 Words - 6)
Global Marketing: Miss Selfridge Case Study Example | Topics and Well Written Essays - 3000 Words - 6.
“Global Marketing: Miss Selfridge Case Study Example | Topics and Well Written Essays - 3000 Words - 6”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Global Marketing: Miss Selfridge

Global Marketing

...?Topic: Global Marketing Introduction Globalization has opened a plethora of opportunities for organizations and communities to trade across nationaland supranational boundaries. International marketing is the term coined for trade between the different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc. However, it is also considered to be quite unlike international marketing in terms of the need for a holistic approach towards marketing. The essay defines global marketing, explores its evolution from international marketing before differentiating...
10 Pages (2500 words) Essay


...? Global Marketing Contents Contents 2 Part 3 Counterfeit Products in Luxury Retail 3 Counterfeit as a Growing Threat to the Luxury Retail Market 3Reasons for the Rise in Counterfeit Products in the Luxury Retail Market 5 Managerial Implications to Counter the Threat of Counterfeit Products 7 Part 2 8 Louis Vuitton 8 Marketing Activities of Louis Vuitton 9 Impact of Counterfeit Market on Louis Vuitton 9 Managerial Implications in Louis Vuitton 11 References 13 Part 1 Rise of Counterfeit Products in the Luxury Retail Market Counterfeit Products in Luxury Retail Counterfeit or fake products are storming the retail market of luxury or fashionable commodities thereby rending a threat to the growing market for luxury commodities around...
12 Pages (3000 words) Essay

Global Marketing

...? Global Marketing Analysis of Foreign Markets and Strategies for successful entry Contents Contents 1. Executive Summary 3 1 The motivation to do this research 4 2. Background 5 2.1 Pestle Analysis 6 2.1.1 Political 6 2.1.2 Economic 7 2.1.3 Socio-Cultural 9 2.1.4 Technological 11 2.1.5 Legal 12 2.1.6 Environmental 13 2.2 McKinsey’s 7-S Framework 14 2.3 SWOT Analysis 15 3. International Marketing Strategy Recommendations 17 3.1 Other growth options and possible mode of entry 19 3.2 Segmentation, targeting and positioning in each country 19 4. Evaluation and conclusion 19 5. References 20 1. Executive Summary The company, Bats Bank, is an operator in financial services industry and wishes to enter in Egyptian and Russian markets. Financial...
14 Pages (3500 words) Assignment

Miss Brill

...? Miss Brill by Katherine Mansfield Introduction Katherine Mansfield became famous for her abilityto skillfully project states of mind onto the paper with the help of image and symbol. According to Bloddgett, disillusionment and despair can be traced in “Miss Brill” “at comments on her appearance that destroy her self-deception of desirability and importance” (268). Human emotions seem to be unknown to Miss Brill. The protagonist seems to be from the other planet in terms of her psychological workings of mind and way of her surrounding perception. A number of characteristics of Miss Brill like talking to oneself indicate that the protagonist is somewhat ‘unhealthy’ perception of reality and herself. Female poverty and loneliness are two...
4 Pages (1000 words) Essay

Miss brill

... use a variety of literary devices to relate the central theme of their stories to an audience. In the short stories "Miss Brill" by Katherine Mansfield and "A Clean, Well-Lighted Place" by Ernest Hemingway, the authors rely upon point of view and symbolism to relate the theme of loneliness among the elderly. The central theme of both stories deals with the loneliness and solidarity of two older people. In Mansfield's piece, point of view becomes the most important aspect in relating the psychological state of the heroine. Miss Brill's preoccupation with the world around her demonstrates her own lonely state of affairs, which is also symbolized by her fur wrap. In Hemingway's short story, point of view is dispersed between two waiters...
5 Pages (1250 words) Book Report/Review

Miss Brill

... Miss Brills By using the third person omniscient point of view, Mansfield effectively displays that Miss Brill was attempting to shun loneliness without creating a feeling of compassion. Thus, without harboring Miss Brill’s own standpoint in the third person point of view, this understanding of Miss Brill’s antipathy to loneliness would not be possible. Another idea that can be demonstrated from Miss Brill’s standpoint, which is concealed in the third person point of view, is that she has a habit of going to the park every day as a way of escaping from reality. Mansfield brilliant use of point of view permits us to share Miss Brill’s perceptions and to acknowledge that those perceptions are exceedingly romanticized. Characterization...
1 Pages (250 words) Book Report/Review

Miss representat

... Miss Representant Victoria Claflin Woodhull was regarded as one of the most radical ladies in the 19th centurythat was accustomed to the plight of women suffrage. Her story resonated with the clamour for gender and equality rights for women that were exhibit by her fiery acts. Foremost, she was a pioneer woman in the banking and brokerage industry in Wall Street (Victoria Woodhull Biography). Moreover, she was a controversial believer and advocate of the free love movement. However, the radical notion of free love movement and its justification failed to impress upon one’s conviction. This was mainly due to the moral decadence and abuse of the marital sanctity. Furthermore, she was an advocate for women’s right to vote and made history...
2 Pages (500 words) Assignment

Miss Representation

...Miss Representation There are many ways artists can convey their message to the world, but the magnitude of effect a good motion picture possesses, other mediums simply don’t match it. ‘Miss Representation’ is an interesting documentary, as it gives the viewers a peak into what goes on behind the cameras. Whether media has an agenda or not? Famous personalities like Condoleezza Rice, Lisa King and Nancy Pelosi have been interviewed in this documentary. Many questions of provocative nature have been posed to these celebrities to leave the conclusion to the viewers. Overall the message of this documentary is, ‘You can’t be what you can’t see.’, and I completely agree with it. One of the most useful tools for the mainstream (digital...
1 Pages (250 words) Essay

Miss Brill

...Response Paper Prompt – Miss Brill The story “Miss Brill” narrated by Katherine Mansfield, while describing the Sunday time-pass routine of Miss Brill is based on the theme of loneliness, prevalent in the life of Miss Brill who is a middle-aged teacher, living alone. The story-writer, Katherine develops the theme of loneliness through Miss Brill’s experiences, while sitting on the benches of the Public Gardens. Miss Brill enjoys her habit of observing people and listening to their talk, as if they are characters of some play, doing their act. Miss Brill comes to realize the loneliness of her life when she listens to the talk of two young lovers, finding her presence nearby, obstructing their love-making. Both the young boy and his girl...
2 Pages (500 words) Essay

Miss Representation

... Miss Representation There has been a lot of female representation in the media and in the world in general. According to Miss Presentation a film 2011 produced and directed by Jennifer Siebel Newsom women have been represented in the most negative way throughout the world. The documentary shows how the media has been keen to represent the women in a negative way. Jennifer Siebel shows that only 3 % of the women hold clout positions in telecommunication, entertainment, publishing and advertising (Jennifer Siebel Newsom). This indicates gender bias. There is male domination and chauvinism with regard to gender roles in the world. In addition to this, only 16% are writers, directors, producers, cinematographers and editors. Patriarchy has...
4 Pages (1000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Global Marketing: Miss Selfridge for FREE!

Contact Us