Espn: the Evolution of an Entertainment Brand - Case Study Example

Answer To consumers, ESPN symbolizes complete satisfaction vis-à-vis sports related news and events. The main aim and objective of the channel is to provide content that makes them happy and fulfils their sports related requirements. Thus, it facilitates variety of sports linked events and news in 24/7 basis thus catering to the demands of its customers from all demographic segments.Answer 2 ESPN is primarily selling wide variety of sports contents to its sports fan across the globe on anytime and anywhere basis.

ESPN’s diversification into different media format like television, internet, radio, mobile is critical ingredients that provide ESPN with huge potential to earn revenues. Apart from the contents on TV and other media they receive huge revenue from the advertisements and augmented activities like sponsoring events in academia or big and small sports events which may be local, regional, national or international. Through its TV channel network alone, it reaches nearly 96 million households. ESPN has emerged as a very effective platform to reach its viewers or customers.

The advertisers are therefore able to gain significant market if they target this segment which mainly caters to male population from 12 years to 65 years.Answer 3 ESPN has strong brand equity. Brand equity mainly facilitates in creating a defined image and features of the product and services which the customers come to associate with the products. The brand ensures quality and high credibility whereas the brand equity promotes the features that are automatically linked to the products. ESPN is inherently linked to the myriad sports related events and news and therefore as soon as people think of any sports, they associate it with ESPN.

The portfolio of ESPN caters to the wide products related to sports and provides sports fans with huge choice to access their favourite sports event or sports news thereby satisfying all their sports related demands for sports events or news across the globe. Hence its brand equity delivers value to the customers with high efficiency and superior quality.Answer 4 ESPN and NFL are strong example of co-branding. SportsCenter is intrinsically linked to ESPN. RedBull health drink is associated with sportspersons and sports is co-branded with ESPN.

Live football matches are associated with ESPN as they are major TV channels that broadcast live matches. Monday Night Football the cable serial has emerged as coveted brand that is inherent part of ESPN. For each of these cases, ESPN stands to gain a lot through increased TRP and revenues from advertising. There are no significant links because of its very strong brand equity in the area of sports.Answer 5 ESPN has one of the strongest brand positions in the market. The strategic market initiatives of ESPN have focused on meeting the various demands of sports fan in their broadcast and sports contents on different platforms.

They have been highly creative in their approach which has resulted in their diversification to myriad platform. Their mission is to make their sports crazy fans happy by providing them with contents of their choice anytime and anywhere in the world. ESPN360.com has made their fans’ dream come true as it helps them to access sports archive and other sports contents from wide network of ESPN. They have constantly improved and improvised their content to suit the changing demands of the people.

My major recommendation would be to evolve new mechanisms of interactive television where they can interact with their favourite sportsperson or even become a commentator in a live match, while sitting at home. This would hugely benefit their market. (words: 598)ReferenceCase study provided.