Strategy of international Business - Assignment Example

The demand drivers for ABC could be the expansion in technology, country’s economic growth and the rising levels of disposable income. An environmental analysis of the company has been carried out as it will help in emphasizing the opportunities as well as recognizing the threats from which the company can get harm. International cultural diversity at ABC is explained. It focuses on the fact that the company welcomes ideas and opinion of their employees to ensure that they represent the international marketplace.

They believe that having a diverse staff is crucial to their business. The control process and communication system of the company is also taken into consideration. Among the standardization and adaption approach, standardization approach has been suggested for the company because the standardization method influences the economies of scale which facilitates in lowering the cost. ABC, through their shows satisfies the various needs of audience, which is one of the characteristics of standardization approach.

One of the main reasons for the adoption of standardization approach is that ABC does not need to differentiate its service or products from its peers as the company is already offering high rated shows on its channel. The marketing mix of the company is also taken into consideration. A market development strategy is suggested for ABC because all shows are already famous and loved by the existing customers and it can expand its business by tapping the new customers. The company could adopt several promotion strategies to make new customers aware of their shows.

It has been also recommended that ABC should adopt licensing entry strategy because it will result in the augmentation of their revenue. International business includes entire commercial transactions such as governmental and private sales, transportations, logistics and investments that happen between different nations, countries and regions