Theory to Marketing 2 - Assignment Example

Theory to Marketing 2 Theory to Marketing 2 A brand is more than a logo or slogan. A brand is the entire experience that a company’s prospects and customers have with its products or services. A brand refers to what a company stands for, a promise the company makes and the personality it conveys (Mallon, 2012). While a brand comprises of a company’s logo, slogan and color palette, these are simply creative elements that convey a company’s products. However, a brand lives in the daily interaction a company has with its market (Mallon, 2012).

It is, therefore, vital for a company to incorporate a brand, which will enable it to peruse through the competitive market of today. Pick a brand like Chobani for instance, which advertises yogurt. I feel that such, when strategically advertised, could attract many customers to a company, which sells yogurt (Sorenson, 2012). A company such as Alpenrose Dairy could benefit substantially from this brand. The Chobani brand is attractive, which could bring a lot of customers to the market. I would encourage Alpenrose Dairy to use this brand all over the renowned social media sites such as facebook and twitter to market their dairy products, yogurt in particular.

Market researchers also advise that, in order to the get people to buy your products, companies should make sure that their brand image is put on the covering of the product before it is sold (Sorenson, 2012). Since the Chobani brand is such a strong brand, many people will want to buy the product in order to be associated with it. Finally, I would advise Alpenrose Dairy to market the Chobani brand in other places like television advertisements, in order for their products to cover a wide geographical area.

ReferencesMallon, S. (2012). How to sell your brand. New York: Oxford University Press. Sorenson, L. (2012). 7 examples of brands that pop on pinterest. Retrieved from http://blog.hubspot.com/blog/tabid/6307/bid/31199/7-Examples-of-Brands-That-Pop-on-Pinterest.aspx