Theory to Marketing - Assignment Example

Theory to Marketing Theory to Marketing Hewlett-Packard is one of the renowned brands all over the world. This is an American company which deals with computer electronics and software. According to several sources, the company is known one of the best companies in the production of computer products. Hewlett-Packard is also a leading corporation that has vastly grown in terms of technological advancement (Malone, 2007). Currently, the company operates in over 100 countries globally. This paper will talk about the Hewlett-Packard Company as one of the leading brands in the business world.

Most of the products manufactured at HP can be used in small businesses, large enterprises, which also include educational facilities and health institutions. Some of the small businesses that can use these products include partnerships and sole proprietors. According to the context, HP products can be used in a photography company. Therefore as a sole vendor, in this photographic company, it is essential to address most of the needs of the business. The aspect of addressing the business needs is quite beneficial for the business (Malone, 2007).

As a sole vendor, there are several aspects that I should incorporate to enhance success. According to the case provided, it is essential to manage time effectively to avoid any delays in the photography business. Selling and servicing the HP products to the photography company is also crucial as a sole vendor (Packard, 2006). The most vital aspect of a sole vendor is leveraging a trouble-free feedback loop. This enables the photography business to give feedback regarding the HP products. The feedback loop also enhances customer satisfaction hence; the photography business attracts more clients.

The description provided proves that the sole vendors are supposed to create a system that tracks the results of the company. In fact, the sales department of any business is considered as the backbone of the business. ReferencesMalone, M. (2007). Bill & Dave: How Hewlett and Packard built the worlds greatest company. New York: Portfolio Hardcover.Packard, D. (2006). The HP way: How Bill Hewlett and I built our company. New York: HarperCollins Press.